Works matching AU Grayson, Kent

Results: 28

Subproblem Decomposition: An Exploratory Research Method for Effective Incremental New Product Development.

Published in:

Journal of Product Innovation Management, 2012, v. 29, n. 3, p. 385, doi. 10.1111/j.1540-5885.2012.00913.x

By:

Ruiz, Dirk;
Jain, Dipak;
Grayson, Kent

Publication type:

Article

The role of original process in creating product essence and authenticity.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2022, v. 32, n. 4, p. 680, doi. 10.1002/jcpy.1286

By:

Galoni, Chelsea;
Strejcek, Brendan;
Grayson, Kent

Publication type:

Article

Interrater Reliability.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 71, doi. 10.1207/S15327663JCP1001&2_06

By:

Grayson, Kent;
Rust, Roland

Publication type:

Article

Continuous and Discrete Variables.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 37, doi. 10.1207/S15327663JCP1001&2_04

By:

Böckenholt, Ulf;
Bradlow, Eric;
Hutchinson, Wes;
Neelamegham, Ramya;
Malaviya, Prashant;
Roedder John, Deborah;
Grayson, Kent;
Steenkamp, Jan‐Benedict;
Allenby, Greg;
Gupta, Sachin;
Verducci, Joseph;
Koehly, Laura;
Meyer, Robert;
Tybout, Alice;
Irwin, Julie

Publication type:

Article

Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1995, v. 4, n. 3, p. 277, doi. 10.1207/s15327663jcp0403_04

By:

Iacobucci, Dawn;
Ostrom, Amy;
Grayson, Kent

Publication type:

Article

Priming skepticism: Unintended consequences of one‐sided persuasion knowledge access.

Published in:

Psychology & Marketing, 2020, v. 37, n. 3, p. 466, doi. 10.1002/mar.21313

By:

Isaac, Mathew S.;
Grayson, Kent

Publication type:

Article

Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 296, doi. 10.1086/422109

By:

Grayson, Kent;
Martinec, Radan

Publication type:

Article

Indexicality and the Verification Function of Irreplaceable Possessions: A Semiotic Analysis.

Published in:

Journal of Consumer Research, 2000, v. 27, n. 1, p. 17, doi. 10.1086/314306

By:

Grayson, Kent;
Shulman, David

Publication type:

Article

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus.

Published in:

Journal of Consumer Research, 1995, v. 21, n. 4, p. 660, doi. 10.1086/209426

By:

Deighton, John;
Grayson, Kent

Publication type:

Article

Et Tu, Brute? Unraveling the puzzle of deception and broken trust in close relations.

Published in:

Socio-Economic Review, 2023, v. 21, n. 4, p. 1967, doi. 10.1093/ser/mwad021

By:

Shulman, David;
Grayson, Kent

Publication type:

Article

Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility?

Published in:

Journal of Consumer Research, 2017, v. 43, n. 6, p. 895, doi. 10.1093/jcr/ucw063

By:

ISAAC, MATHEW S.;
GRAYSON, KENT

Publication type:

Article

Morality and the Marketplace.

Published in:

Journal of Consumer Research, 2014, v. 41, n. 2, p. vii, doi. 10.1086/676601

By:

Grayson, Kent

Publication type:

Article

Authority Relinquishment in Agency Relationships.

Published in:

Journal of Marketing, 2016, v. 80, n. 3, p. 42, doi. 10.1509/jm.12.0349

By:

Tumbat, Gülnur;
Grayson, Kent

Publication type:

Article

Friendship Versus Business in Marketing Relationships.

Published in:

Journal of Marketing, 2007, v. 71, n. 4, p. 121, doi. 10.1509/jmkg.71.4.121

By:

Grayson, Kent

Publication type:

Article

The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co-production, Co-creation and Prosumption.

Published in:

Sociology Compass, 2008, v. 2, n. 3, p. 963, doi. 10.1111/j.1751-9020.2008.00112.x

By:

Humphreys, Ashlee;
Grayson, Kent

Publication type:

Article

Theorizing Authority Relinquishment in Agency Relationships: Conditions and Consequences.

Published in:

Advances in Consumer Research, 2016, v. 44, p. 762

By:

Tumbat, Gulnur;
Grayson, Kent

Publication type:

Article

Journal of Consumer Research Reviewer Workshop.

Published in:

2011

By:

Dahl, Darren;
Thompson, Craig;
Peracchio, Laura;
Luce, Mary Frances;
Hamilton, Rebecca;
Grayson, Kent;
Block, Lauren;
Fischer, Eileen;
Johar, Gita;
Moreau, Page;
Meyer, Bob;
Smeesters, Dirk;
McGill, Ann

Publication type:

Proceeding

Top 10 or #10?: How Positional Inferences Influence the Effectiveness of Category Membership Claims.

Published in:

2011

By:

Isaac, Mathew S.;
Grayson, Kent

Publication type:

Abstract

Telling the Difference: Consumer Evaluations of Authentic and Inauthentic Market Offerings.

Published in:

Advances in Consumer Research, 2002, v. 29, n. 1, p. 44

By:

Grayson, Kent

Publication type:

Article

When Consumers Collide: Consumer-Consumer Relationships in Commercial Environments.

Published in:

1999

By:

Grayson, Kent

Publication type:

Proceeding

It Was A Dark and Stormy Commercial Break: Empirical Studies of Consumer Responses to Advertising Stories.

Published in:

1998

By:

Grayson, Kent;
Ritson, Mark

Publication type:

Conference Paper/Materials

Narrative Theory and Consumer Research: Theoretical and Methodological Perspectives.

Published in:

1997

By:

Grayson, Kent

Publication type:

Proceeding

The Genuine Article: Product Authenticity and its Value to Consumers.

Published in:

1996

By:

Grayson, Kent;
Shulman, David

Publication type:

Abstract

Real Things: The Social and Symbolic Value of Genuine Products and Brands.

Published in:

1996

By:

Grayson, Kent

Publication type:

Proceeding

Special Session Summary Framing Consumption as Play.

Published in:

1995

By:

Grayson, Kent;
Deighton, John

Publication type:

Conference Paper/Materials

Book Review: Direct Selling: A Global and Social Business Model , Edited by Victoria Crittenden: DIRECT SELLING: A GLOBAL AND SOCIAL BUSINESS MODEL. Edited by Victoria Crittenden.

Published in:

2024

By:

Grayson, Kent

Publication type:

Book Review

Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims.

Published in:

Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 338, doi. 10.1509/jmr.14.0379

By:

ISAAC, MATHEW S.;
BROUGH, AARON R.;
GRAYSON, KENT

Publication type:

Article

Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 2, p. 241, doi. 10.1509/jmkr.45.2.241

By:

Grayson, Kent;
Johnson, Devon;
Chen, Der-Fa Robert

Publication type:

Article