Works matching IS 1534973X AND DT 2017 AND VI 27 AND IP 1
Results: 5
AN EMPIRICAL STUDY OF CONSUMER MOTIVATIONS TO USE IN-STORE MAPPING APPLICATION.
- Published in:
- Marketing Management Journal, 2017, v. 27, n. 1, p. 63
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- Publication type:
- Article
THE IMPACT OF COGNITIVE AGE ON MATERIALISM, STATUS CONSUMPTION AND LOYALTY PRONENESS ON THE INDIAN ELDERLY.
- Published in:
- Marketing Management Journal, 2017, v. 27, n. 1, p. 48
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- Article
SALESPERSON NETWORKING BEHAVIORS AND CREATIVITY: EXPLORING AN UNCONVENTIONAL RELATIONSHIP.
- Published in:
- Marketing Management Journal, 2017, v. 27, n. 1, p. 31
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- Article
THE ROLE OF PRIOR SALES EXPERIENCE OF BUYERS AND DURATION IN BUYER-SELLER RELATIONSHIPS.
- Published in:
- Marketing Management Journal, 2017, v. 27, n. 1, p. 16
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- Article
VALUE CONTRIBUTION OF PERSONAL SELLING AND DIRECT-TO-CONSUMER ADVERTISING IN THE PHARMACEUTICAL INDUSTRY.
- Published in:
- Marketing Management Journal, 2017, v. 27, n. 1, p. 1
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- Article