Found: 24

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  • Books in Brief.

    Published in:
    2003
    By:
    • Chakrapani, Chuck
    Publication type:
    Book Review

  • Marketing Maladies Revisited.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 50
    By:
    • Roller, Margaret R.
    Publication type:
    Article

  • It's All Just Psychometric Dithering.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 49
    By:
    • Liefeld, John P.
    Publication type:
    Article

  • Wording Matters.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 48
    By:
    • Schmalensee, Diane H.
    Publication type:
    Article

  • No Common Desiderata for Measurement.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 47
    By:
    • Wittink, Dick R.;
    • Bayer, Leonard R.
    Publication type:
    Article

  • Scales: Still Problematic 10 Years Later.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 45
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • The Science of Scale Interpretation.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 44
    By:
    • Devlin, Susan J.
    Publication type:
    Article

  • Understanding Differences.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 41
    By:
    • Deal, Ken
    Publication type:
    Article

  • First the Bad News...

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 39
    By:
    • Henderson, Naomi R.
    Publication type:
    Article

  • Driving your market.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 33
    By:
    • Whitlark, David B.;
    • Allred, Chad
    Publication type:
    Article

  • I read about it online...

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 26
    By:
    • Yang, Zhilin;
    • Peterson, Robin T.
    Publication type:
    Article

  • Strategic Research Design.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 21
    By:
    • Vriens, Marco
    Publication type:
    Article

  • the missing link.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 14
    By:
    • Lundby, Kyle;
    • Rasinowich, Colleen
    Publication type:
    Article

  • dual considerations.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 8
    By:
    • Krieger, Abba M.;
    • Green, Paul E.;
    • Wind, Yoram (Jerry)
    Publication type:
    Article

  • Reinventing Research Design.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Coffee break.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Barking up the right tree?

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • And it's useful, too!

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Window shopping.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Lights, camera, plop on couch.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Can Horton come out to play?

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Muddled median income.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • All charged up.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • FROM THE EDITOR

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 2
    By:
    • Chakrapani, Chuck
    Publication type:
    Article