Works matching DE "PRODUCT positioning"

Results: 517

Marka Kantor.

Published in:

Culture Management / Zarządzanie w Kulturze, 2025, v. 26, n. 1, p. 1, doi. 10.4467/20843976zk.25.002.12346

By:

Pleśniarowicz, Krzysztof

Publication type:

Article

Sosyal Medya Aktivitelerinin Satın Alma Niyeti Üzerindeki Etkisinde Tüketici-Marka Etkileşimi ve Marka Etiğinin Aracı Rolü.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2025, v. 17, n. 2, p. 1258, doi. 10.20491/isarder.2025.2030

By:

YAVUZ, Engin

Publication type:

Article

Digital Storytelling and Brand Positioning in the Media Age: Building Consumer Trust through Narrative Authenticity.

Published in:

Media Education / Mediaobrazovanie, 2025, v. 21, n. 2, p. 267, doi. 10.13187/me.2025.2.267

By:

Singh, Mansi;
Kumar, Dharmendra;
Lal, Ruhi

Publication type:

Article

Less is more: How minimalist design influences the sharing of word-of-mouth.

Published in:

Current Psychology, 2025, v. 44, n. 13, p. 12912, doi. 10.1007/s12144-025-08056-8

By:

Song, Mingrui;
Zhang, Ge

Publication type:

Article

Zyne: Growth Pangs in a Commoditized Market.

Published in:

Asian Journal of Management Cases, 2025, v. 22, n. 2, p. 172, doi. 10.1177/09728201221080720

By:

Gopal, Vajjhala Venkata;
Muralidharan, Harisankar;
Rao, K S Venugopal;
Ch, Jyothi

Publication type:

Article

The Chemical Property Position of Bedaquiline Construed by a Chemical Global Positioning System-Natural Product.

Published in:

Molecules, 2022, v. 27, n. 3, p. 753, doi. 10.3390/molecules27030753

By:

Alajlani, Muaaz Mutaz

Publication type:

Article

Bioengineering of Cytochrome P450 OleTJE: How Does Substrate Positioning Affect the Product Distributions?

Published in:

Molecules, 2020, v. 25, n. 11, p. 2675, doi. 10.3390/molecules25112675

By:

Cantú Reinhard, Fabián G.;
Lin, Yen-Ting;
Stańczak, Agnieszka;
de Visser, Sam P.;
Gauld, James W.

Publication type:

Article

Evaluating Antimycobacterial Screening Schemes Using Chemical Global Positioning System-Natural Product Analysis.

Published in:

Molecules, 2020, v. 25, n. 4, p. 945, doi. 10.3390/molecules25040945

By:

Alajlani, Muaaz Mutaz;
Backlund, Anders;
Locatelli, Marcello;
Carradori, Simone;
Mocan, Andrei;
Richomme, Pascal

Publication type:

Article

تقييم الموقف التنافسي لشركة التامين العراقية باستخدام أنموذج مجموعة بوسطن الاستشارية - بحث

Published in:

Journal of The Iraqi University, 2019, v. 44, n. 3, p. 385

By:

قصي عبد الخالق فاضل

Publication type:

Article

Instagram como herramienta digital para la comunicación y posicionamiento de marcas de moda: estudio de caso en Ecuador.

Published in:

Universitas, Revista de Ciencias Sociales y Humanas, 2025, n. 42, p. 217, doi. 10.17163/uni.n42.2025.09

By:

León-Alberca, Tatiana;
Calva-Cabrera, Daniela;
Renés-Arellano, Paula;
Inzunza-Acedo, Beatriz

Publication type:

Article

Le placement de marques dans les films Panorama, modalités d'exécution et efficacité.

Published in:

Revue des Sciences de Gestion, 2008, n. 233, p. 101, doi. 10.1051/larsg:2008036

By:

Bressoud, Étienne;
Lehu, Jean-Marc

Publication type:

Article

The influence of brand positioning and event marketing on brand loyalty–The mediation roles of brand identification and brand personality: The case of spectator sport.

Published in:

Journal of Business Administration (1025-9627), 2021, v. 46, n. 4, p. 47, doi. 10.53106/102596272021120464003

By:

Jin-Long Chen;
Sheng-Wen Wang

Publication type:

Article

Achieving the Optimal Balance Between Investment in Quality and Investment in Self-Promotion for Information Products.

Published in:

Journal of Management Information Systems, 2001, v. 18, n. 2, p. 65, doi. 10.1080/07421222.2001.11045682

By:

Aron, Ravi;
Clemons, Eric K.

Publication type:

Article

KEY FEATURES OF BRAND MANAGEMENT AND CUSTOMER BEHAVIOR IN THE MARKET OF FOOD PRODUCTS IN BOSNIA AND HERZEGOVINA.

Published in:

Ekonomske Ideje i Praksa, 2022, n. 45, p. 47, doi. 10.54318/eip.2022.bc.323

By:

ČIVIĆ, BERIZ;
ĆILIMKOVIĆ, DAMIR

Publication type:

Article

GPS/BDS 实时 SSR 产品质量评估及其 PPP 性能分析.

Published in:

Geomatics & Information Science of Wuhan University, 2025, v. 50, n. 4, p. 714, doi. 10.13203/j.whugis20220760

By:

苏春阳;
舒宝;
郑蕾;
田云青;
雷体俊;
穆雪枫;
王利

Publication type:

Article

Segmentation of Tourist Interest on Tourism Object Categories by Comparing PSO KMeans and DBSCAN Method.

Published in:

Revue d'Intelligence Artificielle, 2021, v. 35, n. 1, p. 23, doi. 10.18280/ria.350103

By:

Chindyana, Meri;
Wulandhari, Lili Ayu

Publication type:

Article

Os Encantu's da Estratégia de Marketing de Varejo!

Published in:

Administração: Ensino e Pesquisa, 2024, v. 25, n. 2, p. 185, doi. 10.13058/raep.2024.v25n2.2437

By:

Reichert, Sara Ariel Cardoso;
Gaio, Mateus;
Ardigó, Carlos Marcelo

Publication type:

Article

El rol de las marcas fabricantes ante las demandas sociales. Análisis del anuncio de cambio de marca de los productos "Negrita" por la empresa Alicorp.

Published in:

Correspondencias & Analisis, 2020, n. 12, p. 1, doi. 10.24265/cian.2020.n12.05

By:

Rivas Gonzales, Viviana;
Tello Giusti, Carolina

Publication type:

Article

电子商务平台下的竞争产品市场结构研究.

Published in:

Journal of Guangdong University of Technology, 2019, v. 36, n. 6, p. 32, doi. 10.12052/gdutxb.190082

By:

范梦婷;
刘洪伟;
高鸿铭;
何锐超

Publication type:

Article

ИЗСЛЕДВАНЕ ЗАВИСИМОСТТА НА ПРОДУКТОВОТО ПРЕДЛАГАНЕ ОТ ИКОНОМИЧЕСКАТА КРИЗА

Published in:

Management & Education / Upravlenie i Obrazovanie, 2020, v. 16, n. 2, p. 45

By:

Атанасова, Светла

Publication type:

Article

Managing eWOM for hotel performance.

Published in:

Journal of Global Scholars of Marketing Science, 2022, v. 32, n. 3, p. 331, doi. 10.1080/21639159.2020.1808844

By:

Mathews, Shane;
Prentice, Catherine;
Tsou, Alice;
Weeks, Clinton;
Tam, Lisa;
Luck, Edwina

Publication type:

Article

Evaluación de la eficacia de una política de acción comunicativa a través del modelo EPAC Affinity®.

Published in:

aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2021, v. 25, p. 186, doi. 10.7263/adresic-025-10

By:

Varela Mallou, Jesús;
Braña Tobío, Teresa;
Rial Boubeta, Antonio

Publication type:

Article

Evaluación de la eficacia de una política de acción comunicativa a través del modelo EPAC Affinity®.

Published in:

aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2021, v. 25, n. 25, p. 186, doi. 10.7263/adresic-025-10

By:

Varela Mallou, Jesús;
Braña Tobío, Teresa;
Rial Boubeta, Antonio

Publication type:

Article

Marketing Experiencial, Sensorial y Olfativo: Una revisión de la literatura.

Published in:

aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2021, v. 24, n. 24, p. 66, doi. 10.7263/adresic-024-04

By:

Higueras Medina, Lidia;
Gonzalo Riesco, Raúl;
Crespo Tejero, Natividad

Publication type:

Article

The Effect of Attribute Alignability on Product Purchase: The Moderating Role of Product Familiarity and Self-Construal.

Published in:

Frontiers in Psychology, 2021, v. 11, p. N.PAG, doi. 10.3389/fpsyg.2021.636922

By:

Zhang, Yong;
Wen, Yuwen;
Hou, Min

Publication type:

Article

Changing Market Structure and Evolving Ways to Compete: Evidence from Retail Gasoline.

Published in:

Energy Journal, 2022, v. 43, n. 6, p. 147, doi. 10.5547/01956574.43.6.tkim

By:

Taehwan Kim

Publication type:

Article

The Role of Differentiation in Markets Driven by Advertising.

Published in:

California Management Review, 2003, v. 45, n. 3, p. 130, doi. 10.2307/41166179

By:

Soberman, David A.

Publication type:

Article

Environmental Product Differentiation: IMPLICATIONS FOR CORPORATE STRATEGY.

Published in:

California Management Review, 1998, v. 40, n. 4, p. 43, doi. 10.2307/41165964

By:

Reinhardt, Forest L.

Publication type:

Article

Market Positioning in High Technology.

Published in:

California Management Review, 1985, v. 27, n. 3, p. 82, doi. 10.2307/41165144

By:

McKenna, Regis

Publication type:

Article

A methodology to support product platform optimization using multi-objective evolutionary algorithms.

Published in:

Transactions of the Institute of Measurement & Control, 2008, v. 30, n. 3/4, p. 295, doi. 10.1177/0142331207088190

By:

Zhongkai Li;
Yixiong Feng;
Jianrong Tan;
Zhe Wei

Publication type:

Article

WHY DO LARGE FIRMS TEND TO INTEGRATE VERTICALLY?

Published in:

Bulletin of Economic Research, 2012, v. 64, p. s1, doi. 10.1111/j.1467-8586.2012.00433.x

By:

Matsushima, Noriaki;
Mizuno, Tomomichi

Publication type:

Article

THE RELATIONSHIP BETWEEN INVESTMENT IN DIGITAL BRANDING AND GLOBAL COMPETITIVENESS.

Published in:

UTMS Journal of Economics, 2024, v. 15, n. 1, p. 87

By:

Palevska, Valentina Mucunska;
Trajkov, Viktorija;
Klimoska, Angela Milenkovska

Publication type:

Article

THE INFLUENCE OF THE PROMOTIONAL MIX WITH THE APPLICATION OF INTEGRATED MARKETING INSTRUMENTS IN THE IMPLEMENTATION OF CORPORATE BRANDING STRATEGIES IN FUNCTION OF COMPETITIVE POSITIONING OF THE BRAND.

Published in:

UTMS Journal of Economics, 2023, v. 14, n. 1, p. 74

By:

Palevska, Valentina Mucunska;
Gramatnikovski, Sashko;
Klimoska, Angela Milenkovska

Publication type:

Article

Dynamic Positioning of Export Competitiveness of India and China: A Study of HS 6-digit Automotive Manufacturing.

Published in:

IASSI Quarterly, 2022, v. 41, n. 1/2, p. 19

By:

Ganai, Sayed Gulzar;
Khan, Javid;
Bhat, Showkat Ahmad

Publication type:

Article

POSITIONING STRATEGIES DEVELOPMENT.

Published in:

2014

By:

Shakhshir, Ghassan

Publication type:

Essay

PROTONEGOCIATIONS - SALES FORECAST AND COMPETITIVE ENVIRONMENT ANALYSIS METHOD.

Published in:

Annals of the University of Oradea, Economic Science Series, 2009, v. 18, n. 4, p. 334

By:

Gelu, Lupu Adrian

Publication type:

Article

Competition of Brands by Positioning.

Published in:

Annals of the University of Oradea, Economic Science Series, 2008, v. 17, n. 4, p. 1244

By:

Horst, Todt;
Cristian, Dabija Dan

Publication type:

Article

Brand personality positioning of world heritage sites: A text mining approach.

Published in:

European Journal of Tourism Research, 2023, n. 35, p. 1, doi. 10.54055/ejtr.v35i.2923

By:

Hassan, Mohamed Abdalla Elsayed;
Zerva, Konstantina;
Aulet, Silvia

Publication type:

Article

BRIDGING PERCEIVED DESTINATION IMAGE AND MARKET SEGMENTATION -- AN APPLICATION TO GOLF TOURISM.

Published in:

European Journal of Tourism Research, 2009, v. 2, n. 1, p. 41, doi. 10.54055/ejtr.v2i1.27

By:

Correia, Antónia;
Oliveira, Nuno;
Silva, Filipa

Publication type:

Article

The Magic of Corporate Strength From Within.

Published in:

EE: Evaluation Engineering, 2007, v. 46, n. 8, p. 14

By:

Carmichael, Rick

Publication type:

Article

Brand stories: bringing narrative theory to brand management.

Published in:

Journal of Strategic Marketing, 2025, v. 33, n. 1, p. 35, doi. 10.1080/0965254X.2020.1853201

By:

Mills, Adam J.;
John, Joby

Publication type:

Article

Revisiting brand origin: expanding the strategic portfolio of brand-level attributes.

Published in:

Journal of Strategic Marketing, 2023, v. 31, n. 6, p. 1220, doi. 10.1080/0965254X.2022.2075434

By:

Mills, Adam J.;
John, Joby

Publication type:

Article

Identity relevant possessions.

Published in:

Journal of Strategic Marketing, 2021, v. 29, n. 3, p. 206, doi. 10.1080/0965254X.2019.1657170

By:

Hawkins, Matthew A.;
Rome, Alexandra S.

Publication type:

Article

Competitive reaction to the introduction of a new product: an exploratory market signalling study.

Published in:

Journal of Strategic Marketing, 2010, v. 18, n. 5, p. 379, doi. 10.1080/0965254X.2010.497847

By:

Otero-Neira, Carmen;
Varela, José;
Garcia, Teresa

Publication type:

Article

Measuring Product Type and Purchase Uncertainty with Online Product Ratings: A Theoretical Model and Empirical Application.

Published in:

Information Systems Research, 2021, v. 32, n. 4, p. 1470, doi. 10.1287/isre.2021.1041

By:

Chen, Peiyu;
Hitt, Lorin M.;
Hong, Yili;
Wu, Shinyi

Publication type:

Article

SEGMENTACIÓN BASADA EN EL VALOR DEL CLIENTE. CASO APLICADO A D&S S.A.

Published in:

Horizontes Empresariales, 2009, v. 8, n. 1, p. 51

By:

FERNANDEZ, LESLIER MAUREEN VALENZUELA;
ALARCÓN, OLIVIA ESPINOZA;
MALDONADO, KAREN NUÑEZ

Publication type:

Article

Competitiveness drivers for soybean exportation and the fundamental role of the supply chain.

Published in:

Revista de Economia e Sociologia Rural, 2022, v. 60, n. 3, p. 1, doi. 10.1590/1806-9479.2021.235296

By:

Filassi, Monique;
Ramos de Oliveira, Andréa Leda

Publication type:

Article

Detection of hazardous ground movements with instantaneous velocity estimates by GNSS.

Published in:

Geophysical Research Abstracts, 2019, v. 21, p. 1

By:

Hohensinn, Roland;
Geiger, Alain;
Willi, Daniel;
Meindl, Michael

Publication type:

Article

EUREF's pan-European Geodetic Infrastructures in Support of Geosciences.

Published in:

Geophysical Research Abstracts, 2019, v. 21, p. 1

By:

Kenyeres, Ambrus;
Bruyninx, Carine;
Sacher, Martina;
Denker, Heiner;
Fernandes, Rui

Publication type:

Article

Targeting Consumers Who Care about Future Generations.

Published in:

Psychology & Marketing, 2015, v. 32, n. 8, p. 783, doi. 10.1002/mar.20818

By:

Lacroix, Caroline;
Jolibert, Alain

Publication type:

Article