Portrayal of Women in Indian TV Advertisements: A Study of Audience Perception.Published in:IUP Journal of Marketing Management, 2016, v. 15, n. 3, p. 57By:Das, Madhusmita;Sharma, SangeetaPublication type:Article
Behavioral Intention of Online Patronage: An Empirical Study of Determinants at Greater Noida.Published in:IUP Journal of Marketing Management, 2016, v. 15, n. 3, p. 37By:Kumar, Bishwa Ranjan;Ojha, NishakantPublication type:Article
An Evaluation of In-Store Services to Enhance Customer Satisfaction.Published in:IUP Journal of Marketing Management, 2016, v. 15, n. 3, p. 7By:Prasad Kotni, V. V. DeviPublication type:Article