Works matching Models for Marketing Strategy

Results: 691

The Application of an Innovative Marketing Strategy MADM Model--SIVA-Need: A Case Study of Apple Company.

Published in:

International Journal of Electronic Commerce Studies, 2022, v. 13, n. 1, p. 33, doi. 10.7903/ijecs.1972

By:

Tsuen-Ho Hsu;
Sen-Tien Her;
Yung-Han Chang;
Jia-Jeng Hou

Publication type:

Article

Particle Swarm Optimization-Based Multi-Objective Planning Model for Marketing Strategy Decision.

Published in:

Journal of Circuits, Systems & Computers, 2024, v. 33, n. 16, p. 1, doi. 10.1142/S0218126624502797

By:

Li, Bohan;
Guo, Qi

Publication type:

Article

Marketing Strategy Model for Building Customer Loyalty in Feed Wholesale Business.

Published in:

International Journal of Behavioral Science, 2016, v. 11, n. 2, p. 109

By:

Saetang, Wichitra;
Pathomsirikul, Yaowapa

Publication type:

Article

Financial Literation Analysis, Marketing Strategies, and Institutional Models of Coffee Farming Creation.

Published in:

Quality - Access to Success, 2022, v. 23, n. 187, p. 209, doi. 10.47750/QAS/23.187.26

By:

Sumani;
ROZIQ, Ahmad;
YULIATI, Lilis;
SHULTHONI, Moch

Publication type:

Article

Improving Export Marketing Performance: A Conceptual Model of Adaptation Marketing Strategy.

Published in:

Quality - Access to Success, 2019, v. 20, n. 171, p. 62

By:

UMBOH, Ivonne Angelic;
ARYANTO, Vincent Didiek Wiet

Publication type:

Article

Marketing strategy model: A conceptual framework for micro-enterprises.

Published in:

Human Systems Management, 2014, v. 33, n. 4, p. 199, doi. 10.3233/HSM-140816

By:

Liao, Chin-Nung;
Hung, Ju-Yao;
Kao, Hsin;
Wu, Chang-Jen

Publication type:

Article

The 7-S-McKinsey Model: an Implementation Tool of a Destination Marketing Strategy in the Czech Republic.

Published in:

Global Management Journal, 2011, v. 3, n. 1/2, p. 44

By:

Palatková, Monika

Publication type:

Article

Strategy of Technical Content Marketing in an Entrepreneurial Tech Company: Using the Funnel-Bucket Model to Guide the Message and Media.

Published in:

Technical Communication, 2023, v. 70, n. 2, p. 43, doi. 10.55177/tc862277

By:

Mogull, Scott A.

Publication type:

Article

The planning of marketing strategies in consumer credit: an approach based on graphical chain models for ordinal variables.

Published in:

Journal of the Operational Research Society, 2001, v. 52, n. 9, p. 1034, doi. 10.1057/palgrave.jors.2601177

By:

Neri, A.

Publication type:

Article

МОДЕЛА НА МАЙКЪЛ ПОРТЪР И МАТРИЦАТА НА БОСТЪНСКАТА КОНСУЛТАНСКА ГРУПА ПРИЛОЖЕН КЪМ МАРКЕТИНГОВАТА СТРАТЕГИЯТА НА ВИНПРОМ „КАРНОБАТ"

Published in:

Knowledge: International Journal, 2019, v. 35, n. 1, p. 219

By:

Димитров, Ивайло

Publication type:

Article

A Managerial Internal Marketing Strategy Model for Life Insurance Industry in Thailand.

Published in:

International Journal of Behavioral Science, 2015, v. 10, n. 2, p. 53

By:

Chotechuong, Wachirapun;
Vesdapunt, Kiatichai

Publication type:

Article

انتخاب راهبرد بهینة بازاریابی در شرایط رقابتی با توسعة مدل تئوری بازی ها

Published in:

New Marketing Research Journal, 2019, v. 9, n. 1, p. 107

By:

وحید برادران

Publication type:

Article

Eco Cuty: The Eco-Friendly Marketing Strategy Model for MSME's Economic Recovery Movement Post-Covid 19.

Published in:

Quality - Access to Success, 2023, v. 24, n. 194, p. 304, doi. 10.47750/QAS/24.194.34

By:

AQMALA, Diana;
PUTRA, Febrianur Ibnu Fitroh Sukono

Publication type:

Article

The Development Model of Marketing Adaptation Strategy based on Entrepreneurial Capacity towards Export Performance.

Published in:

Quality - Access to Success, 2019, v. 20, n. 171, p. 104

By:

ZULFA, Moch;
WIDODO

Publication type:

Article

A Model for Commercialization Strategies Success in Marketing in Iran: A Case Study of Industrial Companies in Tehran.

Published in:

International Journal of Management, Accounting & Economics, 2021, v. 8, n. 1, p. 52

By:

Fakhr, Farzad

Publication type:

Article

Designing a Comprehensive Framework for Political Marketing Models: Integrating Traditional and Digital Strategies in Modern Electoral Campaigns.

Published in:

Journal of Computational Analysis & Applications, 2025, v. 34, n. 7, p. 198, doi. 10.48047/jocaaa.2025.34.07.16

By:

Ahmed, Basoz Tofiq;
suleman, Sakar fatah;
Jalal, Raz A.

Publication type:

Article

A behavior model for blood donors and marketing strategies to retain and attract them.

Published in:

Revista Latino-Americana de Enfermagem (RLAE), 2014, v. 22, n. 3, p. 467, doi. 10.1590/0104-1169.3398.2439

By:

Aldamiz-echevarria, Covadonga;
Aguirre-Garcia, Maria Soledad

Publication type:

Article

New marketing models for developing a marketing strategy.

Published in:

International Journal of Innovation in Marketing Elements, 2023, v. 3, n. 1, p. 23, doi. 10.59615/ijime.3.1.23

By:

Rajer, Nilsson

Publication type:

Article

Social Media Marketing Strategies Based on CRM Value Chain Model.

Published in:

International Journal of Innovation in Marketing Elements, 2022, v. 2, n. 1, p. 12, doi. 10.59615/ijime.2.1.12

By:

Weber, Gerhard‐Wilhelm;
Nemati, Maede

Publication type:

Article

Machine Learning Model in Digital Marketing Strategies for Customer Behavior: Harnessing CNNs for Enhanced Customer Satisfaction and Strategic Decision- Making.

Published in:

Journal of Economics, Finance & Accounting Studies, 2024, v. 6, n. 3, p. 178, doi. 10.32996/jefas.2024.6.3.14

By:

Modak, Chinmoy;
Ghosh, Sandip Kumar;
Islam Sarkar, Md Ariful;
Sharif, Mohammad Kawsur;
Arif, Md;
Bhuiyan, Maniruzzaman;
Ahmed, Md Parvez;
Hossen Pabel, Md Amran;
Devi, Suniti

Publication type:

Article

INTERNET-BASED HOTEL MARKETING STRATEGY IN INDONESIA: EMPIRICAL STUDY WITH VECTOR AUTOREGRESSION MODEL.

Published in:

International Journal of Professional Business Review (JPBReview), 2024, v. 9, n. 3, p. 1, doi. 10.26668/businessreview/2024.v9i3.4309

By:

Supriadi, Bambang;
Mustofa, Endri;
Wolok, Tineke

Publication type:

Article

THE IMPACT OF OPERATIONAL EFFICIENCY AND OFFENSIVE MARKETING STRATEGY ON BANKING PROFITS USING THE DUPONT MODEL.

Published in:

International Journal of Professional Business Review (JPBReview), 2023, v. 8, n. 1, p. 1, doi. 10.26668/businessreview/2023.v8i1.1061

By:

Hameed, Teba Majed;
Bouabid, Anis

Publication type:

Article

Capturing an elusive phenomenon: developing and testing a multiple perspective model of marketing strategy implementation.

Published in:

Journal of Strategic Marketing, 2014, v. 22, n. 1, p. 16, doi. 10.1080/0965254X.2013.817477

By:

Smith, Brian David

Publication type:

Article

Customer segmentation model based on value generation for marketing strategies formulation.

Published in:

Estudios Gerenciales, 2014, v. 30, n. 130, p. 25, doi. 10.1016/j.estger.2014.02.005

By:

Cuadros, Alvaro Julio;
Domínguez, Victoria Eugenia

Publication type:

Article

The Evolution of Business Models and Marketing Strategies in the Music Industry.

Published in:

JMM: The International Journal on Media Management, 2004, v. 6, n. 1/2, p. 46, doi. 10.1080/14241277.2004.9669381

By:

Vaccaro, Valerie L.;
Cohn, Deborah Y.

Publication type:

Article

Implementation of Marketing Strategy Innovation and Business Model Development: Study of SMEs in Tourism Village.

Published in:

Airlangga Journal of Innovation Management, 2023, v. 4, n. 2, p. 172, doi. 10.20473/ajim.v4i2.49859

By:

Achsa, Andhatu;
Verawati, Dian Marlina;
Novitaningtyas, Ivo

Publication type:

Article

طراحي مدل انطباق فرايندهاي 34000 منابع انساني با استراتژي هاي بازاريابي

Published in:

Journal of Business Management (JBM), 2023, v. 15, n. 3, p. 1, doi. 10.22059/JIBM.2023.356343.4551

By:

ربطان, طاهر روشندل;
حسينيان, بي تا بني;
ور, آرين قلي;
عباسي, طيبه

Publication type:

Article

مفهومپردازي مدل رفتار مصرفكننده در وضعيت بحران و ارائه استراتژي مناسب بازاريابي (مطالعه موردي: بحران كوويد19-).

Published in:

Journal of Business Management (JBM), 2022, v. 14, n. 2, p. 228, doi. 10.22059/JIBM.2022.326610.4164

By:

افشين حشمتي;
يوسف محمديف;
مهدي حسينپور;
جهانگير كرمي

Publication type:

Article

Evaluating a Community Saturation Model of Abstinence Education: An Application of Social Marketing Strategies.

Published in:

Health Marketing Quarterly, 2009, v. 26, n. 1, p. 27, doi. 10.1080/07359680802473372

By:

Tanner, JohnF.;
Anne Raymond, Mary;
Ladd, StaceyD.

Publication type:

Article

Proposição de um modelo de estratégia de marketing em loja agropecuária.

Published in:

Brazilian Journal of Scientific Administration / Revista Brasileira de Administração Científica, 2021, v. 12, n. 1, p. 40, doi. 10.6008/CBPC2179-684X.2021.001.0004

By:

Dourado Furquim, Maria Gláucia;
Brito de Oliveira, Márcia;
Carlos de Sousa Júnior, José;
Cabral de Oliveira, Daniela;
Perdomo Salviano, Paulo Alexandre;
de Caldas Rabelo, Juliano

Publication type:

Article

Modelo de análise do perfil do consumidor de produtos orgânicos para definição da estratégia de marketing.

Published in:

Brazilian Journal of Scientific Administration / Revista Brasileira de Administração Científica, 2017, v. 8, n. 2, p. 42, doi. 10.6008/SPC2179-684X.2017.002.0003

By:

Santos Ferreira, Paulo Eduardo;
Cavalcanti Filho, André Marques

Publication type:

Article

A model of marketing strategies and pull motivations influencing young consumers to visit day spas.

Published in:

E-review of Tourism Research, 2020, v. 17, n. 6, p. 865

By:

Suttikun, Chompoonut;
Jingxue (Jessica) Yuan

Publication type:

Article

Marketing strategy implementation in higher education: A mixed approach for model development and testing.

Published in:

Journal of Marketing Management, 2011, v. 27, n. 11-12, p. 1117, doi. 10.1080/0267257X.2011.609132

By:

Naidoo, Vik;
Wu, Terry

Publication type:

Article

Digital Tourism Strategy and Digital Marketing for the Tourism Branding Europe: The French Experience as a Model.

Published in:

Science, Education & Innovations in the Context of Modern Problems, 2025, v. 8, n. 1, p. 452

By:

Said, Jamila;
Mohamed, Chehat

Publication type:

Article

Antecedents and Consequences of Marketing Strategy Making: A Model and a Test.

Published in:

Journal of Marketing, 1999, v. 63, n. 2, p. 18, doi. 10.1177/002224299906300202

By:

Menon, Anil;
Bharadwaj, Sudar G.;
Adidam, Phani Tej;
Edison, Steven W.

Publication type:

Article

National Boundaries, Border Zones, and Marketing Strategy: A Conceptual Framework and Theoretical Model of Secondary Boundary Effects.

Published in:

Journal of Marketing, 1994, v. 58, n. 3, p. 67, doi. 10.1177/002224299405800305

By:

Clark, Terry

Publication type:

Article

SEO AUDITING USING LARGE LANGUAGE MODELS AS A KEY UNIVERSITY MARKETING STRATEGY COMPONENT.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2024, n. 207, p. 327, doi. 10.29119/1641-3466.2024.207.18

By:

KRÓL, Karol;
JAWORSKA, Monika;
GOSHCHYNSKA, Dariia

Publication type:

Article

THE CONCEPT OF USING ARTIFICIAL INTELLIGENCE IN THE PROCESS OF BUILDING A MARKETING COMMUNICATION STRATEGY (AVATAR MODEL).

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2022, n. 167, p. 289, doi. 10.29119/1641-3466.2022.167.21

By:

MAŚLOCH, Piotr

Publication type:

Article

A CUSP CATASTROPHE MODEL FOR DEVELOPING MARKETING STRATEGIES FOR ONLINE ART AUCTION.

Published in:

International Journal of Electronic Commerce Studies, 2013, v. 4, n. 1, p. 111, doi. 10.7903/ijecs.1119

By:

Yong Xiang;
Yu-Kai Huang;
Kwok-Leung Li

Publication type:

Article

Marketing Mix Strategies and Business Models: Innovating for Rural India.

Published in:

Productivity, 2014, v. 55, n. 2, p. 162

By:

PRATIHAR, SUPRATIM

Publication type:

Article

A DYNAMIC MODEL OF CHANNEL MEMBER STRATEGIES FOR MARKETING EXPENDITURES.

Published in:

Marketing Science, 1992, v. 11, n. 2, p. 168, doi. 10.1287/mksc.11.2.168

By:

Chintagunta, Pradeep K.;
Jain, Dipak

Publication type:

Article

A BRAND SWITCHING MODEL WITH IMPLICATIONS FOR MARKETING STRATEGIES.

Published in:

Marketing Science, 1989, v. 8, n. 1, p. 89, doi. 10.1287/mksc.8.1.89

By:

Colombo, Richard A.;
Morrison, Donald G.

Publication type:

Article

A Model of the Influence of Marketing Objectives on Pricing Strategies in International Countertrade.

Published in:

Journal of Public Policy & Marketing, 1997, v. 16, n. 1, p. 69

By:

Paun, Dorothy A.;
Compeau, Larry D.

Publication type:

Article

비대면 콘텐츠 서비스를 통한 건축 모델하우스 마케팅 강화 전략.

Published in:

Journal of the Korea Institute of Information & Communication Engineering, 2020, v. 24, n. 10, p. 1288, doi. 10.6109/jkiice.2020.24.10.1288

By:

신성윤;
이현창

Publication type:

Article

DEVELOPING MARKETING STRATEGY FOR ELECTRONIC BUSINESS BY USING MCCARTHY'S FOUR MARKETING MIX MODEL AND PORTER'S FIVE COMPETITIVE FORCES.

Published in:

EMAJ: Emerging Markets Journal, 2012, v. 2, n. 2, p. 47, doi. 10.5195/emaj.2012.25

By:

Azadi, Siamak;
Rahimzadeh, Elham

Publication type:

Article

Enterprise marketing strategy using big data mining technology combined with XGBoost model in the new economic era.

Published in:

PLoS ONE, 2023, v. 18, n. 6, p. 1, doi. 10.1371/journal.pone.0285506

By:

Chen, Huijun

Publication type:

Article

Developing e-store marketing strategies to satisfy customers' needs using a new hybrid gray relational model.

Published in:

International Journal of Information Technology & Decision Making, 2014, v. 13, n. 2, p. 231, doi. 10.1142/S0219622014500357

By:

Chiu, Wan Yu;
Tzeng, Gwo Hshiung;
Li, Han Lin

Publication type:

Article

DEFENSIVE MARKETING STRATEGIES: AN EQUILIBRIUM ANALYSIS BASED ON DECOUPLED RESPONSE FUNCTION MODELS.

Published in:

Management Science, 1988, v. 34, n. 7, p. 805, doi. 10.1287/mnsc.34.7.805

By:

Kumar, K. Ravi;
Sudharshan, D.

Publication type:

Article

A Multi-Model Study Of Persuasion Strategy in Some Medical Marketing Brochures.

Published in:

Journal of Tikrit University for Humanities, 2022, v. 29, n. 11 Part 2, p. 24, doi. 10.25130/jtuh.29.11.2.2022.25

By:

Jabbar, Mokhallad Mezher;
Salman, Muhammed Barjes

Publication type:

Article

Cluster Marketing Models and Strategies: The Implications Thereof in the Chinese High-Tech Industry.

Published in:

International Journal of China Marketing, 2011, v. 1, n. 2, p. 34

By:

Hongbo Tu

Publication type:

Article