Works matching IS 18422454 AND DT 2016
Results: 25
Comparing Global Brand and Country of Origin Cues.
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- Romanian Journal of Marketing, 2016, n. 4, p. 56
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- Article
Efecte moderatoare asupra atenţiei la reclame - credibilitatea mediului ca şi un stimulent important pentru răspunsul consumatorului.
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- Romanian Journal of Marketing, 2016, n. 4, p. 42
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- Article
The Impact of the Educational Services Quality on the Satisfaction of the Students, Empirical Study Based on the Al-Rafidain Private University College Students.
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- Romanian Journal of Marketing, 2016, n. 4, p. 31
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- Article
Review‑urile online ale consumatorilor: Ce factori influenţează percepţiile referitoare la utilitatea review‑urilor?
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- Romanian Journal of Marketing, 2016, n. 4, p. 2
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- Article
O perspectivă asupra comunicaţiilor de marketing în sfera serviciilor culturale.
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- Romanian Journal of Marketing, 2016, n. 3, p. 76
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Neuromarketing ‑ Aplicaţii în Domeniul Comportamentul Consumatorului.
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- Romanian Journal of Marketing, 2016, n. 3, p. 56
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- Article
Impactul digitalizării asupra marketingului muzical.
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- Romanian Journal of Marketing, 2016, n. 3, p. 40
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Responsabilitatea socială cu privire la numele de marcă.
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- Romanian Journal of Marketing, 2016, n. 3, p. 25
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Cercetarea valorii percepute a consumatorilor - contextul unei librării.
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- Romanian Journal of Marketing, 2016, n. 3, p. 12
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Community Marketing: an effective Marketing Strategy.
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- Romanian Journal of Marketing, 2016, n. 3, p. 2
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The Proust Questionnaire as tool of studying the brand personality: an exploratory approach.
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- Romanian Journal of Marketing, 2016, n. 2, p. 77
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Chestionarul lui Proust - instrument de studiere a personalităţii mărcii: o abordare exploratorie.
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- Romanian Journal of Marketing, 2016, n. 2, p. 69
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Marketing perspectives of romanian higher education.
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- Romanian Journal of Marketing, 2016, n. 2, p. 63
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Perspective de marketing ale învăţământului superior românesc.
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- Romanian Journal of Marketing, 2016, n. 2, p. 57
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Corporate reputation, satisfaction and loyalty - analysis of possible causal relationships.
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- Romanian Journal of Marketing, 2016, n. 2, p. 47
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Reputaţie corporată, satisfacţie şi loialitate - analiză a posibilelor legături cauzale.
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- Romanian Journal of Marketing, 2016, n. 2, p. 36
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Using public relations in sports.
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- Romanian Journal of Marketing, 2016, n. 2, p. 30
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Utilizarea relaţiilor publice în sport.
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- Romanian Journal of Marketing, 2016, n. 2, p. 24
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Battle of the brand: How Twitter users in the Arab world challenge ISIL.
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- Romanian Journal of Marketing, 2016, n. 2, p. 11
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Development of the Ethical Brand Construct A Viewpoint From Practitioners.
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- Romanian Journal of Marketing, 2016, n. 2, p. 2
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Publicitatea în mediul bancar.
- Published in:
- Romanian Journal of Marketing, 2016, n. 1, p. 63
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Cum se poate crea un brand de oraş. Studiu de caz: Bucureşti.
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- Romanian Journal of Marketing, 2016, n. 1, p. 51
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Diferenţele culturale şi motivaţiile cumpărării şi consumului mărcilor de lux.
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- Romanian Journal of Marketing, 2016, n. 1, p. 14
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- Article
Orientarea strategică a firmei, orientarea spre piaţă şi capabilităţile de marketing: efecte asupra performanţei firmei.
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- Romanian Journal of Marketing, 2016, n. 1, p. 2
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- Article
Abordarea antreprenorială în managementul şi marketingul instituţiilor muzeale.
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- Romanian Journal of Marketing, 2016, n. 1, p. 42
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- Article