Comparing Global Brand and Country of Origin Cues.
- Published in:
- Romanian Journal of Marketing, 2016, n. 4, p. 56
- By:
- Publication type:
- Article
Works matching IS 18422454 AND DT 2016
Results: 25
1
2
Efecte moderatoare asupra atenţiei la reclame - credibilitatea mediului ca şi un stimulent important pentru răspunsul consumatorului.
- Published in:
- Romanian Journal of Marketing, 2016, n. 4, p. 42
- By:
- Publication type:
- Article
3
The Impact of the Educational Services Quality on the Satisfaction of the Students, Empirical Study Based on the Al-Rafidain Private University College Students.
- Published in:
- Romanian Journal of Marketing, 2016, n. 4, p. 31
- By:
- Publication type:
- Article
4
Review‑urile online ale consumatorilor: Ce factori influenţează percepţiile referitoare la utilitatea review‑urilor?
- Published in:
- Romanian Journal of Marketing, 2016, n. 4, p. 2
- By:
- Publication type:
- Article
5
O perspectivă asupra comunicaţiilor de marketing în sfera serviciilor culturale.
- Published in:
- Romanian Journal of Marketing, 2016, n. 3, p. 76
- By:
- Publication type:
- Article
6
Chestionarul lui Proust - instrument de studiere a personalităţii mărcii: o abordare exploratorie.
- Published in:
- Romanian Journal of Marketing, 2016, n. 2, p. 69
- By:
- Publication type:
- Article
7
Neuromarketing ‑ Aplicaţii în Domeniul Comportamentul Consumatorului.
- Published in:
- Romanian Journal of Marketing, 2016, n. 3, p. 56
- By:
- Publication type:
- Article
8
Responsabilitatea socială cu privire la numele de marcă.
- Published in:
- Romanian Journal of Marketing, 2016, n. 3, p. 25
- By:
- Publication type:
- Article
9
Cercetarea valorii percepute a consumatorilor - contextul unei librării.
- Published in:
- Romanian Journal of Marketing, 2016, n. 3, p. 12
- By:
- Publication type:
- Article
10
Community Marketing: an effective Marketing Strategy.
- Published in:
- Romanian Journal of Marketing, 2016, n. 3, p. 2
- By:
- Publication type:
- Article
11
The Proust Questionnaire as tool of studying the brand personality: an exploratory approach.
- Published in:
- Romanian Journal of Marketing, 2016, n. 2, p. 77
- By:
- Publication type:
- Article
12
Impactul digitalizării asupra marketingului muzical.
- Published in:
- Romanian Journal of Marketing, 2016, n. 3, p. 40
- By:
- Publication type:
- Article
13
Marketing perspectives of romanian higher education.
- Published in:
- Romanian Journal of Marketing, 2016, n. 2, p. 63
- By:
- Publication type:
- Article
14
Perspective de marketing ale învăţământului superior românesc.
- Published in:
- Romanian Journal of Marketing, 2016, n. 2, p. 57
- By:
- Publication type:
- Article
15
Corporate reputation, satisfaction and loyalty - analysis of possible causal relationships.
- Published in:
- Romanian Journal of Marketing, 2016, n. 2, p. 47
- By:
- Publication type:
- Article
16
Reputaţie corporată, satisfacţie şi loialitate - analiză a posibilelor legături cauzale.
- Published in:
- Romanian Journal of Marketing, 2016, n. 2, p. 36
- By:
- Publication type:
- Article
17
Using public relations in sports.
- Published in:
- Romanian Journal of Marketing, 2016, n. 2, p. 30
- By:
- Publication type:
- Article
18
Utilizarea relaţiilor publice în sport.
- Published in:
- Romanian Journal of Marketing, 2016, n. 2, p. 24
- By:
- Publication type:
- Article
19
Battle of the brand: How Twitter users in the Arab world challenge ISIL.
- Published in:
- Romanian Journal of Marketing, 2016, n. 2, p. 11
- By:
- Publication type:
- Article
20
Development of the Ethical Brand Construct A Viewpoint From Practitioners.
- Published in:
- Romanian Journal of Marketing, 2016, n. 2, p. 2
- By:
- Publication type:
- Article
21
Publicitatea în mediul bancar.
- Published in:
- Romanian Journal of Marketing, 2016, n. 1, p. 63
- By:
- Publication type:
- Article
22
Cum se poate crea un brand de oraş. Studiu de caz: Bucureşti.
- Published in:
- Romanian Journal of Marketing, 2016, n. 1, p. 51
- By:
- Publication type:
- Article
23
Abordarea antreprenorială în managementul şi marketingul instituţiilor muzeale.
- Published in:
- Romanian Journal of Marketing, 2016, n. 1, p. 42
- By:
- Publication type:
- Article
24
Diferenţele culturale şi motivaţiile cumpărării şi consumului mărcilor de lux.
- Published in:
- Romanian Journal of Marketing, 2016, n. 1, p. 14
- By:
- Publication type:
- Article
25
Orientarea strategică a firmei, orientarea spre piaţă şi capabilităţile de marketing: efecte asupra performanţei firmei.
- Published in:
- Romanian Journal of Marketing, 2016, n. 1, p. 2
- By:
- Publication type:
- Article