Works matching DE "MOBILE marketing"
Results: 88
Is Mobile Marketing Right for Your Organization?
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- Reference Librarian, 2011, v. 52, n. 1/2, p. 166, doi. 10.1080/02763877.2011.528339
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- Article
Takeaways From the Mobile Marketing Leadership Forum.
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- Public Relations Tactics, 2016, v. 23, n. 7, p. 15
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The Impact of Mobile Marketing Means on Charity Donor Behavior in Jordan.
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- Amman Arab University Journal, 2020, v. 4, n. 1, p. 38
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Assessing the Acceptance of Mobile Marketing among South African Students.
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- Business & Social Sciences Journal, 2018, v. 3, n. 1, p. 46
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MOBILE MARKETING: AN APPROACH ON ADVERTISING BY SMS.
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- Brazilian Journal of Management / Revista de Administração da UFSM, 2018, v. 11, n. 4, p. 1012, doi. 10.5902/1983465918134
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Prerequisites for the development of mobile marketing in agricultural enterprises.
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- 2014
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- Abstract
Prerequisites for the development of mobile marketing in agricultural enterprises.
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- Ekonomika APK, 2014, n. 11, p. 114
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- Article
ROMANIAN CONSUMER PERCEPTION TOWARDS MOBILE MARKETING CAMPAIGNS.
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- Annales Universitatis Apulensis - Series Oeconomica, 2010, v. 12, n. 2, p. 731, doi. 10.29302/oeconomica.2010.12.2.25
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- Article
PERMISSION BASED MOBILE MARKETING AND MS AD AVOIDANCE.
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- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2011, v. 6, n. 21, p. 3633
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Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey.
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- International Journal of Interactive Mobile Technologies, 2016, v. 10, n. 2, p. 49, doi. 10.3991/ijim.v10i2.5545
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A Short Review on the Trend of Mobile Marketing Studies.
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- International Journal of Interactive Mobile Technologies, 2011, v. 5, n. 3, p. 38, doi. 10.3991/ijim.v5i3.1581
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Antecedents of consumer attitudes toward mobile marketing: A comparative study of youth markets in the United States and China.
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- Thunderbird International Business Review, 2012, v. 54, n. 2, p. 211, doi. 10.1002/tie.21452
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- Article
AN EMPIRICAL RESEARCH ON THE DETERMINATION OF CONSUMER PERCEPTIONS RELATED TO MOBILE MARKETING APPLICATIONS.
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- International Journal of Contemporary Economics & Administrative Sciences, 2019, v. 9, n. 2, p. 370, doi. 10.5281/zenodo.3596100
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Mobile marketing award.
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- Australian Journal of Pharmacy, 2012, v. 93, n. 1110, p. 52
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- Article
Effect of Mobile Marketing on Customer-oriented Brand Equity in Insurance Industry.
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- International Journal of Management, Accounting & Economics, 2016, v. 3, n. 3, p. 185
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Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?
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- Frontiers in Psychology, 2017, v. 7, p. 1, doi. 10.3389/fpsyg.2016.02018
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Factors Influencing Consumers' Acceptance of Mobile Marketing: An Empirical Study of the Chinese Youth Market.
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- International Journal of China Marketing, 2012, v. 2, n. 2, p. 24
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- Article
Mobile Marketing: Usage of Augmented Reality in Tourism.
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- Gaziantep University Journal of Social Sciences, 2016, v. 15, n. 2, p. 581
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- Article
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns.
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- 2010
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- Book Review
MOBILE MARKETING AND THE VALUE OF CUSTOMER ANALYTICS.
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- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 117
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MOBILE MARKETING COMMUNICATIONS IN THE RETAIL ENVIRONMENT: A COMPARISON OF QR CODE USERS AND NON-USERS.
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- International Journal of Mobile Marketing, 2013, v. 8, n. 2, p. 19
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USING NEUROMARKETING TO DISCOVER HOW WE REALLY FEEL ABOUT APPS.
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- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 95
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2013: THE BREAKOUT YEAR FOR MOBILE MEASUREMENT.
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- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 86
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- Article
UNDERSTANDING THE ORIENTATION OF GEN Y TOWARD MOBILE APPLICATIONS AND IN-APP ADVERTISING IN INDIA.
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- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 62
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CHINESE CONSUMERS' PERCEPTIONS TOWARD SMARTPHONE AND MARKETING COMMUNICATION ON SMARTPHONE.
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- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 38
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EDITOR'S LETTER.
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- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 1
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NAVIGATING GENERATION Y FOR EFFECTIVE MOBILE MARKETING IN INDIA: A CONCEPTUAL FRAMEWORK.
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- International Journal of Mobile Marketing, 2012, v. 7, n. 3, p. 56
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MOBILE ADVERTISING EFFECTIVENESS.
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- International Journal of Mobile Marketing, 2012, v. 7, n. 3, p. 5
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UTILITARIAN MOBILE INFORMATION SERVICES ARE MODELED BETTER BY THE ACSM THAN HEDONIC SERVICES ON A CROSS-NATIONAL COMPARISON.
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- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 98
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THE IDENTIFICATION, RANKING AND CATEGORIZATION OF MOBILE MARKETING SUCCESS FACTORS.
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- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 86
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IDENTIFYING BARRIERS OF MOBILE MARKETING IN THE AGRICULTURAL SECTION: A CASE STUDY IN IRAN.
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- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 78
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CONCEPTUALIZING PLAY IN MOBILE COMMERCE ENVIRONMENTS.
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- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 65
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EFFECT OF QR CODES ON CONSUMER ATTITUDES.
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- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 52
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A PRELIMINARY MODEL FOR MOBILE PAYMENT ACCEPTANCE.
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- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 37
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THE FTC PRIVACY REPORT: WHAT THE REPORT MEANS AND HOW YOU CAN GET AHEAD OF ENFORCEMENT TRENDS BY IMPLEMENTING BEST PRACTICES NOW.
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- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 26
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ATTITUDES TOWARD AND BEHAVIORAL INTENTIONS TO ADOPT MOBILE MARKETING: COMPARISONS OF GEN Y IN THE UNITED STATES, FRANCE AND CHINA.
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- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 5
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AN APPROACH TO ACCELERATE MOBILE MARKETING IN CANADA: THE CANADIAN MARKETING ASSOCIATION'S MOBILE MARKETING ACCELERATOR.
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- International Journal of Mobile Marketing, 2012, v. 7, n. 1, p. 27
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MOBILE APPLICATION ADOPTION BY YOUNG ADULTS: A SOCIAL NETWORK PERSPECTIVE.
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- International Journal of Mobile Marketing, 2011, v. 6, n. 2, p. 60
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DRIVING FREQUENCY WITH MOBILE SOCIAL NETWORKS (MSN) AND THE MEDIATING EFFECTS OF PRICE AND QUOTA PROMOTIONS.
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- International Journal of Mobile Marketing, 2011, v. 6, n. 2, p. 46
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CAN PAKISTAN BUILD A MOBILE MARKETING ECOSYSTEM?
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- International Journal of Mobile Marketing, 2011, v. 6, n. 2, p. 28
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MOBILE MARKETING: THE EMERGING INDIAN PERSPECTIVE.
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- International Journal of Mobile Marketing, 2011, v. 6, n. 2, p. 17
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SMS MARKETING: THE ROLE OF PERMISSION AND ACCEPTANCE.
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- International Journal of Mobile Marketing, 2011, v. 6, n. 2, p. 5
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MOBILE MARKETING: IMPLICATIONS FOR MARKETING STRATEGIES.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 2, p. 126
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CONSUMER ATTITUDES TOWARD PERMISSION-BASED MOBILE MARKETING: AN EMPIRICAL STUDY FOR TURKEY.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 2, p. 102
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THE PRACTICES OF MOBILE ADVERTISING DISCLOSURE ON CONSUMER TRUST AND ATTITUDE.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 2, p. 171
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- Article
MOBILE MARKETING COMMUNICATION: LEARNING FROM 45 POPULAR CASES FOR CAMPAIGN DESIGNING.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 175
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MOBILE MARKETING AND POLITICAL ACTIVITIES.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 154
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CONSUMERS' INTENTIONS ON USAGES OF IMAGE RECOGNITION OPT-IN.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 141
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- Article
AN EMPIRICAL STUDY OF FACTORS AFFECTING USE OF MOBILE ADVERTISING.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 28
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- Article
EFFECTS OF MOBILE WEB SURVEY INVITATION MODES ON NON-RESPONSE.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 5
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- Article