Works matching DE "CUSTOMER equity"
Results: 196
An approach based on the Bass model for analyzing the effects of feature fatigue on customer equity.
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- Computational & Mathematical Organization Theory, 2015, v. 21, n. 1, p. 69, doi. 10.1007/s10588-014-9177-2
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RELATIONSHIP MARKETING AND THE MARKETING PRODUCTIVITY PARADIGM.
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- Journal of Developing Areas, 2017, v. 51, n. 1, p. 423, doi. 10.1353/jda.2017.0025
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- Article
Nation Equity: Incidental Emotions in Country-of-Origin Effects.
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- Journal of Consumer Research, 2006, v. 33, n. 3, p. 370, doi. 10.1086/508521
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MARKET SEGMENTATION AND DIMENSIONS OF STORE EQUITY: A STUDY IN RETAIL CONSTRUCTION.
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- Brazilian Journal of Management / Revista de Administração da UFSM, 2020, v. 13, n. 1, p. 125, doi. 10.5902/1983465921499
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BRAND EQUITY AS A DETERMINANT OF CUSTOMER COOPERATION GROWTH IN THE ROAD FREIGHT TRANSPORT INDUSTRY.
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- Transport Problems: an International Scientific Journal, 2021, v. 16, n. 3, p. 53, doi. 10.21307/tp-2021-041
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Effects of Retailers' Corporate Social Responsibility on Retailer Equity and Consumer Usage Intention.
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- Sustainability (2071-1050), 2021, v. 13, n. 6, p. 3080, doi. 10.3390/su13063080
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Dynamic Pricing on Round-Trip Carsharing Services: Travel Behavior and Equity Impact Analysis through an Agent-Based Simulation.
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- Sustainability (2071-1050), 2020, v. 12, n. 17, p. 6727, doi. 10.3390/su12176727
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Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis.
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- Sustainability (2071-1050), 2019, v. 11, n. 19, p. 5167, doi. 10.3390/su11195167
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Bank ownership type and temporal evolution of long‐term bank funding in the period 2005–2017.
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- Annals of Public & Cooperative Economics, 2020, v. 91, n. 2, p. 237, doi. 10.1111/apce.12266
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- Article
Issues and Perspectives in Global Customer Relationship Management.
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- Journal of Service Research, 2006, v. 9, n. 2, p. 195, doi. 10.1177/1094670506293574
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Forward-Looking Focus: Can Firms Have Adaptive Foresight?
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- Journal of Service Research, 2006, v. 9, n. 2, p. 168, doi. 10.1177/1094670506293731
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Linking Brand Equity to Customer Equity.
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- Journal of Service Research, 2006, v. 9, n. 2, p. 125, doi. 10.1177/1094670506293563
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Challenges and Opportunities in Multichannel Customer Management.
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- Journal of Service Research, 2006, v. 9, n. 2, p. 95, doi. 10.1177/1094670506293559
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Managing Customers for Value: An Overview and Research Agenda.
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- Journal of Service Research, 2006, v. 9, n. 2, p. 87, doi. 10.1177/1094670506293558
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- Article
Social media marketing and brand equity: The role of customer brand engagement.
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- Social Behavior & Personality: an international journal, 2023, v. 51, n. 11, p. 1, doi. 10.2224/sbp.12797
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- Article
100% renewable energy policies in U.S. cities: strategies, recommendations, and implementation challenges.
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- Sustainability: Science, Practice & Policy, 2019, v. 15, n. 1, p. 45, doi. 10.1080/15487733.2019.1665841
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The paradigmatic pitfalls of customer-centric marketing.
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- Marketing Theory, 2012, v. 12, n. 2, p. 155, doi. 10.1177/1470593112441564
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Customer assets and customer equity: Management and measurement issues.
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- Marketing Theory, 2010, v. 10, n. 4, p. 417, doi. 10.1177/1470593110382828
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- Article
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
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- Marketing Theory, 2006, v. 6, n. 3, p. 363, doi. 10.1177/1470593106066797
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- Article
Increasing customer equity through social media content and engagement.
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- Entrepreneurial Business & Economics Review, 2023, v. 11, n. 3, p. 39, doi. 10.15678/EBER.2023.110303
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Building Internal Competencies, Capabilities, and Capacity to Deliver Great Customer Experiences.
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- International Journal of Business & Economics, 2017, v. 16, n. 3, p. 319
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- Article
Building Internal Competencies Capabilities and Capacity to Deliver Great Customer Experiences.
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- International Journal of Business & Economics, 2017, v. 16, n. 2, p. 167
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- Article
Capsule Reviews.
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- Computer Journal, 2012, v. 55, n. 5, p. 509, doi. 10.1093/comjnl/bxs048
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Developing an Integrated Process Model of Student Based Brand Equity in Higher Education Institutions of Khyber Pakhtunkhwa.
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- Journal of Managerial Sciences, 2019, v. 13, n. 2, p. 304
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- Article
LOGISTICS SERVICE ORIENTATION: AN INTEGRATED STRATEGY TO BUILD LOGISTICS SERVICE COMPETENCY.
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- Journal of Transportation Management, 2011, v. 22, n. 1, p. 27
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- Article
Customer Focus - An Accountability Dilemma.
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- European Accounting Review, 2007, v. 16, n. 1, p. 143, doi. 10.1080/09638180701265911
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- Article
CUSTOMER LIFETIME VALUE: A REVIEW.
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- Social Behavior & Personality: an international journal, 2012, v. 40, n. 7, p. 1057, doi. 10.2224/sbp.2012.40.7.1057
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Marketing Factors of Formation of Company's Customer Equity.
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- Management of Organizations: Systematic Research, 2009, n. 52, p. 63
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A Fresh IDEA: An update from the NFA's Inclusion, Diversity, Equity, and Accessibility Committee.
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- Flutist Quarterly, 2023, v. 48, n. 4, p. 1
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Theorizing the client—consultant relationship from the perspective of social-systems theory.
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- Organization, 2011, v. 18, n. 1, p. 3, doi. 10.1177/1350508409353834
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SHIFTING FOCUS.
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- Quality Progress, 2022, v. 55, n. 4, p. 24
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The Influence of Online Reviews and Brand Trust and Customer Equity: Consumer Equity.
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- Journal of Electronic Commerce in Organizations, 2019, v. 17, n. 4, p. N.PAG, doi. 10.4018/JECO.2019100103
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- Article
Corrigendum.
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- International Journal of Consumer Studies, 2017, v. 41, n. 1, p. 120, doi. 10.1111/ijcs.12330
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- Article
A cross-national validation of a new retail customer equity model.
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- International Journal of Consumer Studies, 2016, v. 40, n. 6, p. 652, doi. 10.1111/ijcs.12289
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THE INFLUENCE OF DISTRIBUTION CHANNEL MIX TO CUSTOMER EQUITY.
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- Humanities & Social Sciences Latvia, 2017, v. 25, n. 2, p. 95
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- Article
Feature Models in Virtual Product Development.
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- Journal of Mechanical Engineering / Strojniški Vestnik, 2010, v. 56, n. 3, p. 169
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- Article
A New Model for Customer Equity.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2017, v. 9, n. 4, p. 589, doi. 10.20491/isarder.2017.348
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- Article
The Impact of Social Media Pages on Customer Equity and Purchase Intention; An Empirical Study of Mobile Operators.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2017, v. 9, n. 3, p. 122, doi. 10.20491/isarder.2017.291
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- Article
Segmentation-Based Predictive Modeling Approach in Insurance Marketing Strategy.
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- IUP Journal of Business Strategy, 2016, v. 13, n. 2, p. 35
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- Article
Development of a Conceptual Model to Understand the Purchase Intentions of Takaful (Islamic insurance) Customers.
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- Journal of Economic Cooperation & Development, 2021, v. 42, n. 1, p. 143
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- Article
CUSTOMER CONCENTRATION, EXECUTIVE ATTENTION, AND FIRM SEARCH BEHAVIOR.
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- Academy of Management Journal, 2021, v. 64, n. 5, p. 1625, doi. 10.5465/amj.2017.0468
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- Article
PERFORMANCE EFFECTS OF THREE FOCI IN SERVICE FIRMS.
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- Academy of Management Journal, 1992, v. 35, n. 5, p. 985, doi. 10.2307/256537
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- Article
WORLD CLASS MANUFACTURING (WCM) MODEL AS A TOOL FOR COMPANY MANAGEMENT.
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- Annals of DAAAM & Proceedings, 2016, v. 27, p. 386, doi. 10.2507/27th.daaam.proceedings.057
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- Article
THE ASSOCIATION BETWEEN BRAND EQUITY AND CUSTOMER STORE SELECTION IN ZIMBABWEAN FAST FOODS INDUSTRY.
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- Eastern Africa Social Science Research Review, 2017, v. 33, n. 2, p. 15, doi. 10.1353/eas.2017.0006
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- Article
ANÁLISE DO VALOR DO CLIENTE (LIFETIME VALUE): UM ESTUDO AMBIENTADO EM UMA OPERADORA DE PLANOS DE SAÚDE.
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- Base, 2010, v. 7, n. 2, p. 123, doi. 10.4013/base.2010.72.04
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- Article
Demand Satisfaction as a Framework for Understanding Intermittent Water Supply Systems.
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- Water Resources Research, 2019, v. 55, n. 7, p. 5217, doi. 10.1029/2018WR024124
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- Article
Customer Engagement, Customer Equity, and Their Influence on Consumer Repurchase Intention in E-Commerce Mobile Applications.
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- JDM: Jurnal Dinamika Manajemen, 2023, v. 14, n. 1, p. 55, doi. 10.15294/jdm.v14i1.38657
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- Article
Customer Profitability Analysis Using Time-Driven Activity-Based Costing: Three Interventionist Case Studies.
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- Nordic Journal of Business, 2018, v. 67, n. 1, p. 27
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- Article
Do professors have customer-based brand equity?
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- Journal of Marketing for Higher Education, 2014, v. 24, n. 1, p. 22, doi. 10.1080/08841241.2014.909556
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- Article
Observing the Effect of Marketing Mix on Brand Equity and Customer Lifetime Value of Falizan Food Producing Company.
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- International Journal of Scientific Management & Development, 2016, v. 4, n. 1, p. 19
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- Article