Works matching Advertising to children

Results: 1647

Is Child Advertising Inherently Unfair?

Published in:

Journal of Business Ethics, 2019, v. 158, n. 3, p. 603, doi. 10.1007/s10551-017-3742-9

By:

Rowthorn, David

Publication type:

Article

Children's advertising: the ethics of economic socialisation.

Published in:

International Journal of Consumer Studies, 2004, v. 28, n. 4, p. 364, doi. 10.1111/j.1470-6431.2004.00401.x

By:

Preston, Chris

Publication type:

Article

ADVERTISING TO CHILDREN AND PARENTAL BUYING BEHAVIOR IN THE MUNICIPALITY OF GEVGELIJA.

Published in:

Economic Development / Ekonomiski Razvoj, 2016, v. 18, n. 1/2, p. 225

By:

MARENCHEVA, DRAGICA;
PETROVSKA, ILIJANA;
BUNDALESKA, ELENA;
TOMOVSKA, ANA

Publication type:

Article

Everything Under Control: A Child's Eye View of Advertising.

Published in:

Journal of Marketing Management, 2003, v. 19, n. 3-4, p. 433, doi. 10.1362/026725703321663737

By:

Bartholomew, Alice;
O'Donohoe, Stephanie

Publication type:

Article

ADVERTISING TARGETED AT CHILDREN AND CURRENT APPROACH TO IT IN THE CENTRAL EUROPEAN REGION WITH EMPHASIS ON CZECH AND GERMAN EXAMPLES. A BRIEF LINGUISTIC-EDUCATIONAL ANALYSIS.

Published in:

Caracteres: Estudios Culturales y Criticos de la Esfera Digital, 2017, v. 6, n. 2, p. 226

By:

TESAŘOVÁ, PAVLÍNA;
KRAŤKOVÁ, JINDŘIŠKA

Publication type:

Article

Children's understanding of television advertising: a qualitative approach.

Published in:

Journal of Marketing Communications, 2003, v. 9, n. 2, p. 59, doi. 10.1080/1352726032000080858

By:

Oates, Caroline;
Blades, Mark;
Gunter, Barrie;
Don, Jacquie

Publication type:

Article

The Use of Children in Advertising and the Impact of Advertising Aimed at Children.

Published in:

International Journal of Advertising, 1987, v. 6, n. 2, p. 169, doi. 10.1080/02650487.1987.11107013

By:

Kinsey, Joanna

Publication type:

Article

Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands.

Published in:

Journal of Children & Media, 2010, v. 4, n. 1, p. 77, doi. 10.1080/17482790903407333

By:

Rozendaal, Esther;
Buijzen, Moniek;
Valkenburg, Patti

Publication type:

Article

Think-Aloud Process Superior to Thought-Listing in Increasing Children's Critical Processing of Advertising.

Published in:

Human Communication Research, 2012, v. 38, n. 2, p. 199, doi. 10.1111/j.1468-2958.2011.01425.x

By:

Rozendaal, Esther;
Buijzen, Moniek;
Valkenburg, Patti M.

Publication type:

Article

Knowing the Child Consumer through Box Tops: Data Collection, Measurement, and Advertising to Children, 1920–1945.

Published in:

Critical Studies in Media Communication, 2015, v. 32, n. 2, p. 112, doi. 10.1080/15295036.2014.1000351

By:

Asquith, Kyle

Publication type:

Article

Autorregulación en la publicidad de alimentos para niños a través de PAOS: un estudio internacional.

Published in:

Cuadernos.info, 2013, n. 32, p. 59, doi. 10.7764/cdi.32.491

By:

GONZÁLEZ DÍAZ, CRISTINA

Publication type:

Article

The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising.

Published in:

Journal of Advertising, 2018, v. 47, n. 3, p. 255, doi. 10.1080/00913367.2018.1463580

By:

De Jans, Steffi;
Vanwesenbeeck, Ini;
Cauberghe, Veroline;
Hudders, Liselot;
Rozendaal, Esther;
van Reijmersdal, Eva A.

Publication type:

Article

Fantasy in Food Advertising Targeted at Children.

Published in:

Journal of Advertising, 2012, v. 41, n. 3, p. 75, doi. 10.2753/joa0091-3367410305

By:

Rose, Gregory M.;
Merchant, Altaf;
Bakir, Aysen

Publication type:

Article

HOW ARE CHILDREN'S ATTITUDES TOWARD ADS AND BRANDS AFFECTED BY GENDER-RELATED CONTENT IN ADVERTISING?

Published in:

Journal of Advertising, 2010, v. 39, n. 1, p. 35, doi. 10.2753/JOA0091-3367390103

By:

Bakir, Aysen;
Palan, Kay M.

Publication type:

Article

PARENTAL INFLUENCE AND CHILDREN'S RESPONSES TO TELEVISION ADVERTISING.

Published in:

Journal of Advertising, 1983, v. 12, n. 1, p. 12, doi. 10.1080/00913367.1983.10672825

By:

Wiman, Alan R.

Publication type:

Article

STUDYING THE CHILD/TELEVISION ADVERTISING RELATIONSHIP: A SYMBOLIC INTERACTIONIST APPROACH.

Published in:

Journal of Advertising, 1979, v. 8, n. 4, p. 13, doi. 10.1080/00913367.1979.10673291

By:

Reid, Leonard N.;
Frazer, Charles F.

Publication type:

Article

INTEGRATING RESULTS FROM CHILDREN'S TELEVISION ADVERTISING RESEARCH.

Published in:

Journal of Advertising, 1979, v. 8, n. 3, p. 3, doi. 10.1080/00913367.1979.10673282

By:

Resnik, Alan J.;
Stern, Bruce L.;
Alberty, Barbara

Publication type:

Article

Children's Television Advertising: The Attitudes and Opinions of Elementary School Guidance Counselors.

Published in:

Journal of Advertising, 1978, v. 7, n. 4, p. 9, doi. 10.1080/00913367.1978.10673249

By:

Barry, Thomas E.

Publication type:

Article

What's Fair To Children? The Policy Need For New Research on Children's Perceptions of Advertising Content.

Published in:

Journal of Advertising, 1976, v. 5, n. 2, p. 14, doi. 10.1080/00913367.1976.10672630

By:

Griffin, Emilie

Publication type:

Article

The influence of the Children's Food and Beverage Advertising Initiative: change in children's exposure to food advertising on television in Canada between 2006-2009.

Published in:

International Journal of Obesity, 2014, v. 38, n. 4, p. 558, doi. 10.1038/ijo.2014.4

By:

Potvin Kent, M;
Wanless, A

Publication type:

Article

Children's Understanding of Television Advertising Intent.

Published in:

Journal of Marketing Management, 2003, v. 19, n. 3-4, p. 411, doi. 10.1362/026725703321663728

By:

Lawlor, Margaret-Anne;
Prothero, Andrea

Publication type:

Article

The Established and Potential Mediating Variables in the Child's Understanding of Advertising Intent: Towards a Research Agenda.

Published in:

Journal of Marketing Management, 2002, v. 18, n. 5-6, p. 481, doi. 10.1362/0267257022683659

By:

Lawlor, Margaret-Anne;
Prothero, Andrea

Publication type:

Article

Children's Exposure to Advertising on Games Sites in Brazil and Spain.

Published in:

Comunicar, 2015, v. 23, n. 45, p. 169, doi. 10.3916/C45-2015-18

By:

Marti-Pellón, Daniel;
Saunders-Uchoa-Craveiro, Pâmela

Publication type:

Article

CHILDREN'S ATTITUDES TOWARD ADVERTISING ON TELEVISION AND RADIO AND IN CHILDREN'S MAGAZINES AND COMIC BOOKS.

Published in:

Advances in Consumer Research, 1979, v. 6, n. 1, p. 407

By:

Lindquist, Jay D.

Publication type:

Article

Children's understanding of television advertising: A grounded theory approach.

Published in:

Psychology & Marketing, 2010, v. 27, n. 4, p. 299, doi. 10.1002/mar.20333

By:

Andronikidis, Andreas I.;
Lambrianidou, Maria

Publication type:

Article

Reducing Children's Susceptibility to Commercials: Mechanisms of Factual and Evaluative Advertising Interventions.

Published in:

Media Psychology, 2007, v. 9, n. 2, p. 411, doi. 10.1080/15213260701291361

By:

Buijzen, Moniek

Publication type:

Article

Television Food Advertising to Children: A Global Perspective.

Published in:

American Journal of Public Health, 2010, v. 100, n. 9, p. 1730, doi. 10.2105/AJPH.2009.179267

By:

Kelly, Bridget;
Halford, Jason C. G.;
Boyland, Emma J.;
Chapman, Kathy;
Bautista-Castaño, Inmaculada;
Berg, Christina;
Caroli, Margherita;
Cook, Brian;
Coutinho, Janine G.;
Effertz, Tobias;
Grammatikaki, Evangelia;
Keller, Kathleen;
Leung, Raymond;
Manios, Yannis;
Monteiro, Renata;
Pedley, Claire;
Prell, Hillevi;
Raine, Kim;
Recine, Elisabetta;
Serra-Majem, Lluis

Publication type:

Article

Assessing Compliance with Industry Self-Regulation of Television Advertising to Children.

Published in:

Journal of Applied Communication Research, 1993, v. 21, n. 2, p. 148, doi. 10.1080/00909889309365363

By:

Kunkel, Dale;
Gantz, Walter

Publication type:

Article

FOOD AND BEVERAGE ADVERTISING TO CHILDREN ON U.S. TELEVISION: DID NATIONAL FOOD ADVERTISERS RESPOND?

Published in:

Journalism & Mass Communication Quarterly, 2007, v. 84, n. 4, p. 795, doi. 10.1177/107769900708400409

By:

Warren, Ron;
Wicks, Jan LeBlanc;
Wicks, Robert H.;
Fosu, Ignatius;
Donghung Chung

Publication type:

Article

Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice.

Published in:

Journal of Communication, 2006, v. 56, n. 3, p. 560, doi. 10.1111/j.1460-2466.2006.00301.x

By:

Livingstone, Sonia;
Helsper, Ellen J.

Publication type:

Article

STRAIGHTFORWARD INFORMATION SOLD SEPARATELY: WHY CURRENT REGULATION FAILS TO ADEQUATELY PROTECT CHILDREN FROM DECEPTIVE AND UNFAIR ADVERTISING.

Published in:

Journal of Technology Law & Policy, 2009, v. 14, n. 2, p. 107

By:

Gorgos, Keith A.

Publication type:

Article

Industry self-regulation and TV advertising of foods to Australian children.

Published in:

Journal of Paediatrics & Child Health, 2014, v. 50, n. 5, p. 386, doi. 10.1111/jpc.12488

By:

Smithers, Lisa G;
Lynch, John W;
Merlin, Tracy

Publication type:

Article

Commentary Mismeasurement of children's understanding of the persuasive intent of advertising.

Published in:

Journal of Children & Media, 2010, v. 4, n. 1, p. 109, doi. 10.1080/17482790903407358

By:

Kunkel, Dale

Publication type:

Article

Exploring parents’ perceptions of television food advertising directed at children: A South Australian study.

Published in:

Nutrition & Dietetics, 2007, v. 64, n. 1, p. 50, doi. 10.1111/j.1747-0080.2007.00069.x

By:

IP, Joyce;
MEHTA, Kaye P.;
COVENEY, John

Publication type:

Article

A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour.

Published in:

Journal of Consumer Policy, 2014, v. 37, n. 2, p. 161, doi. 10.1007/s10603-013-9250-0

By:

Büttner, Oliver;
Florack, Arnd;
Serfas, Benjamin

Publication type:

Article

Children's Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge.

Published in:

Journal of Consumer Policy, 2014, v. 37, n. 2, p. 235, doi. 10.1007/s10603-014-9257-1

By:

Verhellen, Yann;
Oates, Caroline;
Pelsmacker, Patrick;
Dens, Nathalie

Publication type:

Article

Children's understanding of TV advertising: Effects of age, gender, and parental influence.

Published in:

Journal of Consumer Policy, 1998, v. 21, n. 2, p. 171, doi. 10.1023/A:1006831206697

By:

Bijmolt, Tammo H. A.;
Claassen, Wilma

Publication type:

Article

Discrepancies Between Parents' and Children's Attitudes Toward TV Advertising.

Published in:

Journal of Genetic Psychology, 2009, v. 170, n. 2, p. 176, doi. 10.3200/GNTP.170.2.176-192

By:

Baiocco, Roberto;
D'Alessio, Maria;
Laghi, Fiorenzo

Publication type:

Article

Nigerian Children Specimens as Resonance of Print Media Advertising: What for?

Published in:

Acta Universitatis Danubius. Communicatio, 2017, v. 11, n. 2, p. 79

By:

Dalamu, Taofeek Olaiwola

Publication type:

Article

Let the children be fed ethically: an explorative study on children's advertising and advertising regulations in Sri Lanka.

Published in:

Media Asia, 2015, v. 42, n. 1/2, p. 106, doi. 10.1080/01296612.2015.1072353

By:

FERANDODR, THEODORE A.;
ABEYKOON, A. M. S. ACHALA;
KUMARI GANEGODA, G. A. PUSHPIKA

Publication type:

Article

Regulatory axes on food advertising to children on television.

Published in:

Australia & New Zealand Health Policy (ANZHP), 2009, v. 6, p. 1, doi. 10.1186/1743-8462-6-1

By:

Handsley, Elizabeth;
Mehta, Kaye;
Coveney, John;
Nehmy, Chris

Publication type:

Article

Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation.

Published in:

Journal of Consumer Affairs, 2018, v. 52, n. 3, p. 595, doi. 10.1111/joca.12177

By:

Vijayalakshmi, Akshaya;
Lin, Meng‐Hsien (Jenny);
Laczniak, Russell N.

Publication type:

Article

Advertising targeting young children: an overview of 10 years of research (2006–2016).

Published in:

International Journal of Advertising, 2019, v. 38, n. 2, p. 173, doi. 10.1080/02650487.2017.1411056

By:

De Jans, Steffi;
Van de Sompel, Dieneke;
Hudders, Liselot;
Cauberghe, Veroline

Publication type:

Article

Comparing children's explicit and implicit understanding of advertising and placement on TV.

Published in:

International Journal of Advertising, 2017, v. 36, n. 6, p. 928, doi. 10.1080/02650487.2017.1384197

By:

Uribe, Rodrigo;
Fuentes-García, Alejandra

Publication type:

Article

Effects of violent television programmes on advertising effectiveness among young children: Findings from a field experiment of kindergarten samples in South Korea.

Published in:

International Journal of Advertising, 2014, v. 33, n. 3, p. 557, doi. 10.2501/IJA-33-3-557-578

By:

Eunji Cho;
Seung-Chul Yoo

Publication type:

Article

'Mum, can I play on the internet?' Parents' understanding, perception and responses to online advertising designed for children.

Published in:

International Journal of Advertising, 2014, v. 33, n. 3, p. 437, doi. 10.2501/IJA-33-3-437-473

By:

Cornish, Lara Spiteri

Publication type:

Article

Reassessing the current state of advertising to children.

Published in:

International Journal of Advertising, 2014, v. 33, n. 3, p. 429, doi. 10.2501/IJA-33-3-429-436

By:

Carlson, Les;
Clarke, Barbie

Publication type:

Article

Development of TV advertising literacy in children.

Published in:

International Journal of Advertising, 2013, v. 32, n. 3, p. 343, doi. 10.2501/IJa-32-3-343-368

By:

Spielvogel, Julia;
Terlutter, Ralf

Publication type:

Article

Developmental antecedents to children's responses to online advertising.

Published in:

International Journal of Advertising, 2012, v. 31, n. 4, p. 719, doi. 10.2501/IJA-31-4-719-740

By:

Wonsun Shin;
Jisu Huh;
Faber, Ronald J.

Publication type:

Article

The effectiveness of parental communication in modifying the relation between food advertising and children's consumption behaviour.

Published in:

British Journal of Developmental Psychology, 2009, v. 27, n. 1, p. 105, doi. 10.1348/026151008X334719

By:

Buijzen, Moniek

Publication type:

Article