Works matching DE "MARKETING effectiveness"
Results: 409
Factors driving the adoption of AI-powered marketing in financial services: a practitioner field study.
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- Decision (0304-0941), 2025, v. 52, n. 1, p. 17, doi. 10.1007/s40622-025-00429-z
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- Article
Influencing factor analysis and marketing performance evaluation of tourist attractions on China TikTok: a PFN-BWM approach.
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- Journal of Travel & Tourism Marketing, 2025, v. 42, n. 2, p. 248, doi. 10.1080/10548408.2025.2456076
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- Article
Influencer marketing effectiveness: giving competence, receiving credibility.
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- Journal of Travel & Tourism Marketing, 2024, v. 41, n. 3, p. 307, doi. 10.1080/10548408.2024.2317748
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- Article
Strategic Marketing of Electronic Resources in Academic Libraries in Kenya.
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- Journal of Scholarly Publishing, 2018, v. 49, n. 4, p. 435, doi. 10.3138/jsp.49.4.04
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- Article
Revisiting Masstige Value as a Measure of Consumer Based Brand Equity of Prestigious Mass Brands.
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- International Journal of Marketing & Business Communication, 2024, v. 13, n. 3, p. 24
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- Article
Inovácie v marketingovej stratégií pre drevostavby- úloha digitálneho a zeleného marketingu.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 61, p. 176
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- Article
What can marketers learn from a poker player, a jazz musician, a tennis player and a dancer?
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- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 325
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- Article
Фактори, що впливають на маркетингові комунікації в умовах війни.
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- Accounting & Finance / Oblìk ì Fìnansi, 2024, v. 105, n. 3, p. 112, doi. 10.33146/2307-9878-2024-3(105)-112-119
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- Article
The intervening role of marketing effectiveness on interactive marketing and marketing performance.
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- International Journal of Research in Business & Social Science, 2025, v. 14, n. 1, p. 37, doi. 10.20525/ijrbs.v14i1.3822
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- Article
Notes on a 'Constructive Proof of the Existence of a Collateral Equilibrium'.
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- Computational Economics, 2016, v. 48, n. 1, p. 179, doi. 10.1007/s10614-015-9504-9
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- Article
A IMPORTÂNCIA DO ENDOMARKETING PARA A MELHORIA DE DESEMPENHO DOS COLABORADORES: UM ESTUDO DE CASO EM UMA EMPRESA DO RAMO DE DESENVOLVIMENTO DE SOFTWARE.
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- Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 11, p. 1, doi. 10.54751/revistafoco.v16n11-205
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- Article
فعالية أبعاد إدارة المعرفة التسويقية في تحسين الابتكار التسويقي في المؤسسات الخدماتية - دراسة حالة شركة موبيليس.
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- Economic & Managerial Researshes, 2021, v. 15, n. 1, p. 311
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- Article
ТЕОРЕТИКО-МЕТОДОЛОГІЧНЕ ЗАБЕЗПЕЧЕННЯ ДІАГНОСТИКИ ЕФЕКТИВНОСТІ ЛОГІСТИЧНИХ ЛАНЦЮГІВ ТОВАРНИХ РИНКІВ
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- Food Industry Economics / Ekonomìka Harčovoï Promislovostì, 2020, v. 12, n. 2, p. 3, doi. 10.15673/fie.v12i2.1734
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- Article
REVISITING THE RELATIONSHIP BETWEEN INTERNAL MARKETING AND EXTERNAL MARKETING: THE ROLE OF CUSTOMER ORIENTATION.
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- Journal of Developing Areas, 2015, v. 49, n. 3, p. 249, doi. 10.1353/jda.2015.0165
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- Article
In Advertising We Trust: Religiosity's Influence on Marketplace and Relational Trust.
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- Journal of Advertising, 2015, v. 44, n. 4, p. 403, doi. 10.1080/00913367.2015.1033572
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- Article
Joint Learning of Volume Scheduling and Order Placement Policies for Optimal Order Execution.
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- Mathematics (2227-7390), 2024, v. 12, n. 21, p. 3440, doi. 10.3390/math12213440
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- Article
Discriminative Semantic Feature Pyramid Network with Guided Anchoring for Logo Detection.
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- Mathematics (2227-7390), 2023, v. 11, n. 2, p. 481, doi. 10.3390/math11020481
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- Article
Return on Advertising Spend Prediction with Task Decomposition-Based LSTM Model.
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- Mathematics (2227-7390), 2022, v. 10, n. 10, p. 1637, doi. 10.3390/math10101637
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- Article
BLOGS VS VLOGS: EVALUATION OF CHINESE AUDIENCE RESONANCE IN SLOW TOURISM.
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- Advances in Hospitality & Tourism Research (AHTR): An International Journal of Akdeniz University, Tourism Faculty, 2024, v. 12, n. 3, p. 229, doi. 10.30519/ahtr.1312789
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- Article
Niş Pazar Bölümü Olarak Engellilerin GSM Operatörü Seçim Kriterleri Üzerine Nitel Bir Araştırma.
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- Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2023, v. 12, n. 1, p. 257, doi. 10.15869/itobiad.1205985
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- Article
THE POLITICAL MARKET IN THE FRAMEWORK OF MARKET FAILURE THEORY: AN ANALYTICAL APPROACH.
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- Journal of Management & Economics Research, 2022, v. 20, n. 2, p. 318, doi. 10.11611/yead.1110295
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- Article
Customer Experience Management: Underexplored Instrument for Customer Transformation.
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- Trends: Economics & Management / Trendy: Ekonomiky a Managementu, 2021, v. 15, n. 37, p. 43, doi. 10.13164/trends.2021.37.43
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- Article
МЕТОДИЧНІ ПІДХОДИ ДО ОЦІНЮВАННЯ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ СІЛЬСЬКОГОСПОДАРСЬКОГО ПІДПРИЄМСТВА
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- Economics: Time Realities, 2019, n. 6, p. 53, doi. 10.5281/zenodo.3877537
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- Article
STRATEGIC VECTORS POSITIONING OF THE ENTERPRISE MARKET.
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- Economics: Time Realities, 2015, n. 5, p. 95
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- Article
MARKETING RESEARCH BASED ON THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES.
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- Economics: Time Realities, 2015, n. 4, p. 88
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- Article
KEY INSTRUMENTS OF IMPROVING THE EXPORT MARKETING SYSTEM EFFECTIVENESS.
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- Economics: Time Realities, 2014, n. 6, p. 64
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- Article
EYE TRACKING TECHNOLOGY IN THE MARKETING CLASSROOM: AN EXPERIENTIAL LEARNING METHOD.
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- Marketing Education Review, 2020, v. 30, n. 2, p. 105, doi. 10.1080/10528008.2020.1753541
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- Article
Preventing charity website browsers from quitting the 'donate now' page: A case study with recommendations.
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- Social Business, 2016, v. 6, n. 3, p. 291, doi. 10.1362/204440816X14811339560974
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- Article
Using food labels to evaluate the practice of nudging in a social marketing context.
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- Social Business, 2016, v. 6, n. 3, p. 249, doi. 10.1362/204440816X14811339560893
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- Article
A review of sustainable development in brand value assessments.
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- Social Business, 2016, v. 6, n. 3, p. 219, doi. 10.1362/204440816X14811339560857
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- Article
Social Business Review Section.
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- 2014
- Publication type:
- Abstract
Language and thought: Linguistic relativity in social marketing communication.
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- International Journal of Consumer Studies, 2024, v. 48, n. 3, p. 1, doi. 10.1111/ijcs.13041
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- Article
Communicating and Disseminating Rock Art Research on Facebook: The ERC Artsoundscapes Project Goes Public.
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- Heritage & Society, 2022, v. 15, n. 2, p. 113, doi. 10.1080/2159032X.2022.2098653
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- Article
CUSTOMER REACTION AND PURCHASE INTENTIONS AS INDICATORS OF THE EFFECTIVENESS OF DIGITAL MARKETING CHANNELS.
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- Aweshkar Research Journal, 2023, v. 30, n. 1, p. 66
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- Article
DETERMINANTS OF ELECTRONIC WORD OF MOUTH PERSUASIVENESS A CONCEPTUAL MODEL AND RESEARCH PROPOSITIONS.
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- Journal of Contemporary Management Research, 2018, v. 12, n. 2, p. 1
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- Article
Leaderships Styles, Preferences and Effectiveness: Empirical Evidence from the Cyprus Banking Sector.
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- Acta Universitatis Danubius: Œconomica, 2019, v. 15, n. 2, p. 82
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- Article
Análise da rentabiliade de empresas varejistas: uma abordagem exploratória.
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- Revista Organizações em Contexto, 2012, v. 8, n. 16, p. 121, doi. 10.15603/1982-8756/roc.v8n16p121-148
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- Article
Enhancing the Effectiveness of Cause-Related Marketing: Visual Style, Self-Construal, and Consumer Responses.
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- Sustainability (2071-1050), 2023, v. 15, n. 18, p. 13379, doi. 10.3390/su151813379
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- Article
Assessing Digital Transformation Acceptance in Public Organizations' Marketing.
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- Sustainability (2071-1050), 2023, v. 15, n. 1, p. 265, doi. 10.3390/su15010265
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- Article
A Classification of Different Approaches to Green Finance and Green Monetary Policy.
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- Sustainability (2071-1050), 2021, v. 13, n. 21, p. 11902, doi. 10.3390/su132111902
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- Article
Driving Consumer Engagement through Diverse Calls to Action in Corporate Social Responsibility Messages on Social Media.
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- Sustainability (2071-1050), 2021, v. 13, n. 7, p. 3812, doi. 10.3390/su13073812
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- Article
Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation.
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- Sustainability (2071-1050), 2020, v. 12, n. 20, p. 8338, doi. 10.3390/su12208338
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- Article
IMPORTANCE OF MARKETING ACCOUNTANCY IN STRATEGICAL DECISION MAKING PROCESS.
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- Ataturk University Journal of Economics & Administrative Sciences, 2018, v. 32, n. 4, p. 1231
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- Article
İNTERNET ÇAĞINDA AĞIZDAN AĞIZA PAZARLAMANIN YENİDEN YÜKSELİ Şİ.
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- Ataturk University Journal of Economics & Administrative Sciences, 2012, v. 26, n. 2, p. 191
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- Article
Modelling e-mail marketing effectiveness - An approach based on the theory of hierarchy-of-effects.
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- Management Letters / Cuadernos de Gestión, 2021, v. 21, n. 1, p. 19, doi. 10.5295/cdg.191094ah
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- Article
An assessment of the Caribbean tourism organization’s collaborative marketing efforts: A member nation perspective.
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- Journal of Vacation Marketing, 2015, v. 21, n. 1, p. 75, doi. 10.1177/1356766714544234
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- Article
SURVIVE THE BUSINESS IN THE PANDEMIC ERA THROUGH DIGITAL MARKETING.
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- Central Asia & the Caucasus (14046091), 2022, v. 23, n. 1, p. 1013, doi. 10.37178/ca-c.23.1.096
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- Article
A SYSTEMATIC REVIEW OF ONLINE MARKETING EFFECTS ON ONLINE AND OFFLINE SALES: A FRAMEWORK AND STATE OF RESEARCH.
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- 2024
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- Publication type:
- Literature Review
STAND-ALONE SALE OF A FREE GIFT: IS IT EFFECTIVE TO ACCENTUATE PROMOTION VALUE?
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- Social Behavior & Personality: an international journal, 2015, v. 43, n. 10, p. 1593, doi. 10.2224/sbp.2015.43.10.1593
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- Article
SYSTEMATIC REVIEW: OPPORTUNITIES AND BARRIERS TO ONLINE MARKETING CAUSED BY THE DEVELOPMENT OF THE INTERNET OF THINGS.
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- Business: Theory & Practice, 2024, v. 25, n. 1, p. 36, doi. 10.3846/btp.2024.19203
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- Article