UTILITARIAN AND HEDONIC MOTIVES OF UNIVERSITY STUDENTS IN THEIR ONLINE SHOPPING- A GENDER BASED EXAMINATION. | EBSCOhost

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Title: UTILITARIAN AND HEDONIC MOTIVES OF UNIVERSITY STUDENTS IN THEIR ONLINE SHOPPING- A GENDER BASED EXAMINATION.
Authors: ASRAAR AHMED, K. A.
Publication: Global Management Review, 2015, Vol 9, Issue 4, p75
ISSN: 0973-9947
Publication type: Academic Journal