Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleUTILITARIAN AND HEDONIC MOTIVES OF UNIVERSITY STUDENTS IN THEIR ONLINE SHOPPING- A GENDER BASED EXAMINATION.AuthorsASRAAR AHMED, K. A.PublicationGlobal Management Review, 2015, Vol 9, Issue 4, p75ISSN0973-9947Publication typeAcademic Journal