Found: 15
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Developing a glocalisation strategy: Experiences from Henkel's product launches in the Middle East and Europe.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 3, p. 248, doi. 10.69554/iloc1631
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- Publication type:
- Article
Celebrity endorsements: Exploring the processes for finding the right celebrity to endorse a brand.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 4, p. 366
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- Publication type:
- Article
OUTSOURCING NEW PRODUCT DEVELOPMENT FOSTERED BY DISRUPTIVE TECHNOLOGICAL INNOVATION: A DECISION-MAKING MODEL.
- Published in:
- International Journal of Innovation Management, 2019, v. 23, n. 1, p. N.PAG, doi. 10.1142/S1363919619500087
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- Publication type:
- Article
Entry Mode Strategies into the Brazil, Russia, India and China (BRIC) Markets.
- Published in:
- Global Business Review, 2014, v. 15, n. 3, p. 423, doi. 10.1177/0972150914535066
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- Publication type:
- Article
Global Account Management (GAM): Creating Companywide and Worldwide Relationships to Global Customers.
- Published in:
- International Journal of Customer Relationship Marketing & Management, 2010, v. 1, n. 1, p. 28, doi. 10.4018/jcrmm.2010090403
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- Publication type:
- Article
Managing Turbulence: BUSINESS MODEL DEVELOPMENT IN A FAMILY-OWNED AIRLINE.
- Published in:
- 2015
- By:
- Publication type:
- Case Study
Significant Decline in Celebrity Usage in Advertising: A Review.
- Published in:
- IUP Journal of Marketing Management, 2016, v. 15, n. 1, p. 7
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- Publication type:
- Article
Industrial Buying Behavior Related to Human Resource Consulting Services.
- Published in:
- IUP Journal of Marketing Management, 2013, v. 12, n. 3, p. 27
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- Publication type:
- Article
Drivers for Pursuing Sustainability through IoT Technology within High-End Hotels—An Exploratory Study.
- Published in:
- Sustainability (2071-1050), 2019, v. 11, n. 19, p. 5372, doi. 10.3390/su11195372
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- Publication type:
- Article
Metaverse marketing: How the metaverse will shape the future of consumer research and practice.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 4, p. 750, doi. 10.1002/mar.21767
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- Publication type:
- Article
Relationship Building in IoT Platform Models - the Case of the Danfoss Group.
- Published in:
- Journal of Business Models, 2020, v. 8, n. 2, p. 73
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- Publication type:
- Article
GLOBAL ACCOUNT MANAGEMENT (GAM): TWO CASE STUDIES ILLUSTRATING THE ORGANIZATIONAL SET-UP.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 244
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- Publication type:
- Article
The Choice of Foreign Entry Modes in a Control Perspective.
- Published in:
- IUP Journal of Business Strategy, 2011, v. 8, n. 4, p. 7
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- Publication type:
- Article
Is “glocalization” still the golden way for Electrolux? Is there more to be done?
- Published in:
- Thunderbird International Business Review, 2018, v. 60, n. 4, p. 463, doi. 10.1002/tie.21923
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- Publication type:
- Article
Enhancing Student Learning through Online Secondary Data Research -- Illustrated by a Case on a Global Expansion Decision Process.
- Published in:
- Journal for Advancement of Marketing Education, 2022, v. 30, n. 1, p. 27
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- Publication type:
- Article