Works matching IS 1534973X AND DT 2015 AND VI 25 AND IP 2
Results: 7
SEGMENTING SPORTING EVENT AUDIENCES FOR INCREASED SPONSORSHIP EFFECTIVENESS.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 2, p. 134
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- Publication type:
- Article
ADVERTISING INTERFERENCE: FACTORS AFFECTING ATTENTION TO SUPER BOWL ADVERTISEMENTS AND THEIR EFFECTIVENESS.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 2, p. 123
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- Publication type:
- Article
BRAND SPILLOVER EFFECTS WITHIN A SPONSOR PORTFOLIO: THE INTERACTION OF IMAGE CONGRUENCE AND PORTFOLIO SIZE.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 2, p. 107
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- Publication type:
- Article
EXAMINING THE RELATIONSHIP BETWEEN STAR PLAYER CHARACTERISTICS AND BRAND EQUITY IN PROFESSIONAL SPORT TEAMS.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 2, p. 88
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- Publication type:
- Article
EAT WITH YOUR EYES: PACKAGE COLOR INFLUENCES THE EXPECTATION OF FOOD TASTE AND HEALTHINESS MODERATED BY EXTERNAL EATING.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 2, p. 71
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- Article
ARTIFICIAL EMOTIONS AMONG SALESPEOPLE: UNDERSTANDING THE IMPACT OF SURFACE ACTING.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 2, p. 54
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- Publication type:
- Article
FROM THE EDITORS.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 2, p. iv
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- Article