Works matching IS 1534973X AND DT 2015 AND VI 25 AND IP 1
Results: 6
FROM THE EDITORS.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 1, p. iv
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- Publication type:
- Article
QUALITY OR RESPONSIBILITY? THE IMPACT OF TWO CATEGORIES OF CORPORATE SOCIAL RESPONSIBILITY ON THE CONSUMER-BRAND RELATIONSHIP.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 1, p. 27
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- Article
WHEN PERCEPTION ISN'T REALITY: AN EXAMINATION OF CONSUMER PERCEPTIONS OF INNOVATION.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 1, p. 16
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- Publication type:
- Article
CONCEPTUALIZING A MODEL OF STATUS CONSUMPTION THEORY: AN EXPLORATION OF THE ANTECEDENTS AND CONSEQUENCES OF THE MOTIVATION TO CONSUME FOR STATUS.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 1, p. 1
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- Publication type:
- Article
MANUSCRIPT AND SUBMISSION GUIDELINES MARKETING MANAGEMENT JOURNAL.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 1, p. 5
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- Article
CREEPY MARKETING: THREE DIMENSIONS OF PERCEIVED EXCESSIVE ONLINE PRIVACY VIOLATION.
- Published in:
- Marketing Management Journal, 2015, v. 25, n. 1, p. 42
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- Publication type:
- Article