MARKETING VERDE X GREENWASHING NA ROTULAGEM AMBIENTAL.
- Published in:
- Revista Pretexto, 2023, v. 24, n. 4, p. 54
- By:
- Publication type:
- Article
Works matching Greenwashing (Marketing)
Results: 63
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DIFERENCIANDO MARKETING VERDE DE GREENWASHING COM BASE EM DADOS DO BANCO DO BRASIL S.A. E NATURA & CO.
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- Comunicação e Sociedade, 2024, v. 45, p. 1, doi. 10.17231/comsoc.45(2024).5154
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- Article
3
El Marketing, el Greenwashing y su influencia en el Brand Equity. Caso de estudio: Colombia.
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- Grafica: Journal of Graphic Design / Documents de Disseny Gràfic, 2021, v. 9, n. 18, p. 135, doi. 10.5565/rev/grafica.185
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- Article
4
Research on Greenwashing Marketing and Consumer Behaviors based on Perfect Bayesian Equilibrium.
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- Ekoloji Dergisi, 2019, n. 107, p. 1679
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- Article
5
Green Marketing and Greenwashing Effects on Consumer Purchase of Electric Cars: The Moderating Role of Environmental Knowledge.
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- International Journal of Customer Relationship Marketing & Management, 2025, v. 16, n. 1, p. 1, doi. 10.4018/ijcrmm.367599
- Publication type:
- Article
6
Green Marketing and Greenwashing Effects on Consumer Purchase of Electric Cars: The Moderating Role of Environmental Knowledge.
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- International Journal of Customer Relationship Marketing & Management, 2025, v. 16, n. 1, p. 1, doi. 10.4018/IJCRMM.367599
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- Publication type:
- Article
7
Green Marketing and Greenwashing in Poland and France, a Comparison of Consumer Reactions.
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- International Journal of Contemporary Management, 2024, v. 60, n. 1, p. 60, doi. 10.2478/ijcm-2024-0002
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- Article
8
GREEN MARKETING AND GREENWASHING - ANALYSIS OF THE PHENOMENON IN BRAND PROMOTION ON SELECTED EXAMPLES.
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- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2023, n. 173, p. 37, doi. 10.29119/1641-3466.2023.173.3
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- Article
9
The Dark Side of Green Marketing: How Greenwashing Affects Circular Consumption?
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- Sustainability (2071-1050), 2023, v. 15, n. 15, p. 11649, doi. 10.3390/su151511649
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- Article
10
GREENWASHING: O FALSO MARKETING E A RESPONSABILIDADE CIVIL EM RELAÇÃO AO CONSUMIDOR.
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- Revista de Direito e Sustentabilidade, 2019, v. 5, n. 1, p. 92, doi. 10.26668/indexlawjournals/2525-9687/2019.v5i1.5525
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- Article
11
Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory.
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- Journal of Sustainable Tourism, 2014, v. 22, n. 6, p. 942, doi. 10.1080/09669582.2013.871021
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- Publication type:
- Article
12
Comunicação mercadológica e greenwashing nos rótulos dos sabões para lavar-roupa.
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- Revista Eptic Online, 2016, v. 18, n. 3, p. 232
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- Publication type:
- Article
13
THE GREENWASHING TRAP: HOW MISLEADING MARKETING AFFECTS CONSUMER GREEN PURCHASING HABITS.
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- Business: Theory & Practice, 2024, v. 25, n. 2, p. 593, doi. 10.3846/btp.2024.21204
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- Publication type:
- Article
14
تاثیر سبزشویی ادراکشده بر دستیابی به اهداف بازاریابی سبز )مورد مطالعه: اقامتگاههای بومگردی استان اصفهان).
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- Journal of Environmental Studies (1025-8620), 2023, v. 49, n. 3, p. 279, doi. 10.22059/JES.2023.352468.1008374
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- Publication type:
- Article
15
From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries.
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- Economic & Regional Studies/Studia Ekonomiczne i Regionalne, 2024, v. 17, n. 3, p. 549, doi. 10.2478/ers-2024-0030
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- Publication type:
- Article
16
MARKETING E CONSUMO VERDE: A INFLUÊNCIA DO GREENWASHING NA CONFIANÇA VERDE DOS CONSUMIDORES.
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- Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2019, v. 13, n. 2, p. 93, doi. 10.24857/rgsa.v13i2.2038
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- Publication type:
- Article
17
GREENWASHING E PUBLICIDADES ABUSIVAS: ASPECTOS SOB A LUZ DA RESPONSABILIDADE CIVIL, DIREITO DO CONSUMIDOR E IMPLICAÇÕES PARA O AMBIENTE EMPRESARIAL.
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- Revista Foco (Interdisciplinary Studies Journal), 2024, v. 17, n. 9, p. 1, doi. 10.54751/revistafoco.v17n9-168
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- Publication type:
- Article
18
"EL LEGISLADOR EUROPEO CONTRA EL GREENWASHING DERIVADO DE LA COMUNICACIÓN COMERCIAL Y LA OBSOLESCENCIA PROGRAMADA. LA NUEVA DIRECTIVA PARA EMPODERAR A LOS CONSUMIDORES Y FAVORECER LA TRANSICIÓN ECOLÓGICA".
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- Actualidad Jurídica Ambiental, 2024, n. 147, p. 10, doi. 10.56398/ajacieda.00374
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- Publication type:
- Article
19
Unraveling Green Marketing and Greenwashing: A Systematic Review in the Context of the Fashion and Textiles Industry.
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- Sustainability (2071-1050), 2024, v. 16, n. 7, p. 2738, doi. 10.3390/su16072738
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- Publication type:
- Article
20
GREENWASHING THE ORGANIC LABEL: ABUSIVE GREEN MARKETING IN AN INCREASINGLY ECO-FRIENDLY MARKETPLACE.
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- Journal of Food Law & Policy, 2011, v. 7, n. 1, p. 101
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- Publication type:
- Article
21
Green Marketing or Greenwashing: How Consumers Evaluate Environmental Ads.
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- Journal of Applied Business & Economics, 2024, v. 26, n. 1, p. 19, doi. 10.33423/jabe.v26i1.6808
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- Article
22
Greenwashing: Mercadotecnia (falsamente) responsable.
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- Revista Ciencia Administrativa, 2024, n. 2, p. 18
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- Article
23
Análise da governança ambiental, social e corporativa (ESG) e sua relação com o marketing ambiental.
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- GeSec: Revista de Gestao e Secretariado, 2024, v. 15, n. 12, p. 1, doi. 10.7769/gesec.v15i12.4535
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- Article
24
LA GESTIÓN SOSTENIBLE APLICADA AL SECTOR HOTELERO EN GALÁPAGOS.
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- Anuario Turismo y Sociedad, 2022, v. 31, p. 177, doi. 10.18601/01207555.n31.10
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- Publication type:
- Article
25
PAREÇO VERDE, LOGO SOU? UMA ANÁLISE DAS ASSOCIAÇÕES FEITAS APÓS EXPOSIÇÃO A PEÇAS PUBLICITÁRIAS COM APELOS VERDES.
- Published in:
- Revista Interdisciplinar de Marketing (RIMAR), 2019, v. 9, n. 2, p. 113, doi. 10.4025/rimar.v9i2.42902
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- Article
26
EDITORIAL.
- Published in:
- Revista Pretexto, 2023, v. 24, n. 4, p. 1
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- Publication type:
- Article
27
Publicidad ecológica: Direccionando el comportamiento del consumidor del siglo XXI.
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- Fides et Ratio, 2020, v. 19, n. 19, p. 231
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- Article
28
Editorial.
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- Universidad & Empresa, 2022, v. 24, n. 42, p. 1
- Publication type:
- Article
29
Exploring Greenwashing in Sport: A Scoping Review.
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- Sport Marketing Quarterly, 2025, v. 34, n. 2, p. 93, doi. 10.32731/SMQ.342.062025.01
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- Publication type:
- Article
30
Greenwashing and the Use of Environmental Appeals in Modern Advertising.
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- International Journal of Marketing & Business Communication, 2022, v. 11, n. 2/3, p. 15
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- Publication type:
- Article
31
Deceptive Sustainability: Analysing the Impact of Greenwashing on Consumer Behaviour in Social Media Marketing -- Case study of the Fast Fashion Industry of China.
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- Pakistan Journal of Life & Social Sciences, 2024, v. 22, n. 2, p. 13035, doi. 10.57239/PJLSS-2024-22.2.00933
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- Publication type:
- Article
32
Demystify the Phenomenon of Greenwashing by Unveiling the Truth Behind Eco-Friendly Claims in the Marketplace.
- Published in:
- AAYAM: AKGIM Journal of Management, 2023, v. 13, n. 2, p. 1
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- Publication type:
- Article
33
Green Advertising.
- Published in:
- Greener Management International, 2001, n. 33, p. 59, doi. 10.9774/GLEAF.3062.2001.sp.00007
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- Article
34
A reply to the response by Mark Griffiths to the JOST Special Issue on Volunteer Tourism.
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- 2016
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- Publication type:
- Letter to the Editor
35
طراحی مدل مفهومی محرکهای سبزشویی در اقامتگاههای بومگردی: مطالعهای دادهبنیاد در استان اصفهان.
- Published in:
- Geography & Environmental Planning, 2023, v. 34, n. 2, p. 1, doi. 10.22108/GEP.2022.133953.1530
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- Publication type:
- Article
36
Greenwashing: Don't Be Fooled.
- Published in:
- Ontario Dentist, 2024, v. 99, n. 3, p. 32
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- Publication type:
- Article
37
MANAGEMENT OF GREEN INVESTMENT: MARKETING INSTRUMENTS.
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- Economics: Time Realities, 2019, n. 1, p. 50, doi. 10.5281/zenodo.3241306
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- Publication type:
- Article
38
Why greenwashing occurs and what happens afterwards? A systematic literature review and future research agenda.
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- Environmental Science & Pollution Research, 2023, v. 30, n. 56, p. 118102, doi. 10.1007/s11356-023-30571-z
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- Publication type:
- Article
39
Green Marketing - a New Norm: a Qualitative Evidence of Green Marketing Challenges and Future Perspectives in High-Low Context Communication Cultures.
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- Cultural Management: Science & Education, 2022, v. 6, n. 1, p. 109, doi. 10.30819/cmse.6-1.07
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- Publication type:
- Article
40
Consumers' perception of green brand attributes and its outcomes: a sustainable perspective.
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- Journal of Environmental Planning & Management, 2024, v. 67, n. 8, p. 1655, doi. 10.1080/09640568.2023.2178882
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- Publication type:
- Article
41
WHAT HAS BEEN (SHORT) WRITTEN ABOUT GREENWASHING: A BIBLIOMETRIC RESEARCH AND A CRITICAL ANALYSIS OF THE ARTICLES FOUND REGARDING THIS.
- Published in:
- Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2017, v. 11, n. 2, p. 53, doi. 10.24857/rgsa.v11i2.1294
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- Publication type:
- Article
42
Protection against unfair competition in the European Union: from divergent national approaches to harmonized rules on search result rankings, influencers and greenwashing.
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- Journal of Intellectual Property Law & Practice, 2024, v. 19, n. 2, p. 149, doi. 10.1093/jiplp/jpad123
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- Publication type:
- Article
43
If You Blog, Will They Follow? Using Online Media to Set the Agenda for Consumer Concerns on “Greenwashed” Environmental Claims.
- Published in:
- Journal of Advertising, 2014, v. 43, n. 2, p. 167, doi. 10.1080/00913367.2013.841088
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- Publication type:
- Article
44
GREENWASHING NO MORE: THE CASE FOR STRONGER REGULATION OF ENVIRONMENTAL MARKETING.
- Published in:
- Administrative Law Review, 2020, v. 72, n. 3, p. 417
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- Publication type:
- Article
45
SELLING SUSTAINABLE SODAS, SHOES, SWEETS SUSTAINABLY: REASONABLE, OBJECTIVE, SUSTAINABILITY MARKETING IN A GLOBAL ENERGY AND ENVIRONMENTAL TRANSITION.
- Published in:
- Nevada Law Journal, 2024, v. 24, n. 2, p. 313
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- Publication type:
- Article
46
Shifting the marketing mindset: A toolkit to drive sustainable transformation: by Clara Millard Dereudre, New York, NY, Routledge, 2025, 118 pp., £130.00 (hardback), ISBN: 978-1-032-72806-3; (paperback), ISBN: 978-1-032-72803-2; (e-book), ISBN: 978-1-003-42270-9; DOI: 10.4324/9781003422709
- Published in:
- 2025
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- Publication type:
- Book Review
47
Doing Well by Reporting Good: Reporting Corporate Responsibility and Corporate Performance.
- Published in:
- Business & Society Review (00453609), 2015, v. 120, n. 4, p. 577, doi. 10.1111/basr.12075
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- Publication type:
- Article
48
YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ.
- Published in:
- Felsefe ve Sosyal Bilimler Dergisi (FLSF), 2021, n. 31, p. 413
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- Publication type:
- Article
49
Volkswagen: Bugs and Outlooks in Car Industry Regulation, Governance and Liability.
- Published in:
- European Journal of Risk Regulation, 2016, v. 7, n. 1, p. 4, doi. 10.1017/S1867299X00005316
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- Publication type:
- Article
50
Perceived Greenwashing and Its Impact on the Green Image of Brands.
- Published in:
- Sustainability (2071-1050), 2024, v. 16, n. 20, p. 9009, doi. 10.3390/su16209009
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- Publication type:
- Article