Works matching Marketing in service industries
Results: 672
Investigation of agency agreement formation: new opportunities for marketing relationship development in service industries.
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- Service Industries Journal, 2010, v. 30, n. 2, p. 149, doi. 10.1080/02642060802116347
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- Article
TOWARDS RELATIONAL EXCHANGE IN SERVICES MARKETING: INSIGHTS FROM HOSPITALITY INDUSTRY.
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- Journal of Services Research, 2005, v. 5, n. 2, p. 139
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- Article
Marketing Activities in the Service Industries.
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- Journal of Marketing, 1974, v. 38, n. 4, p. 65, doi. 10.2307/1250394
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- Article
KEY SUCCESS FACTORS IN DIGITAL MARKETING IN SERVICE INDUSTRY AND THE DEVELOPMENT STRATEGIES: A CASE STUDY ON FLEUR DE CHINE AT SUN MOON LAKE.
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- International Journal of Organizational Innovation, 2015, v. 8, n. 1, p. 172
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- Article
Thailand's Low-Cost Carrier Airline Industry: Is the Services Marketing Mix the Elixir for Economic Growth and Prosperity?
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- Asia-Pacific Social Science Review, 2018, v. 18, p. 65
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- Article
The Influence of Internal Marketing on Employee Satisfaction in the Service Industry.
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- Business Management Dynamics, 2018, v. 8, n. 1, p. 12
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- Article
Critical Success Factors in AI Healthcare Industry Executing Service Marketing.
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- Revista de Cercetare si Interventie Sociala, 2024, v. 85, p. 197, doi. 10.33788/rcis.85.12
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- Article
Strategy of innovative service industry management on the basis of marketing approach.
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- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2013, n. 4, p. 133
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- Article
The Status of Marketing in the UK Service Industries.
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- Service Industries Journal, 1985, v. 5, n. 3, p. 261, doi. 10.1080/02642068500000041
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- Article
Marketing Intermediaries in Channels of Distribution for Services.
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- Journal of Marketing, 1976, v. 40, n. 1, p. 55, doi. 10.1177/002224297604000109
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- Article
THE ROLE OF MARKETING INFORMATION SYSTEMS (MKIS) IN SERVICE QUALITY IN ETHIOPIAN INDUSTRIES.
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- South African Journal of Industrial Engineering, 2012, v. 23, n. 1, p. 66
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- Article
Capitalizing on Game Theory for Optimal Marketing Decision in Service Industry: Evidence From Telecommunication Industry in Nigeria.
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- SAGE Open, 2021, v. 11, n. 2, p. 1, doi. 10.1177/21582440211023199
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- Article
Marketing Strategies in the Telecommunication Industry and Network Services: A Case Analysis of Wireless Carrier T-Mobile.
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- Journal of Marketing Perspectives, 2019, p. 18
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- Article
Marketing Research and Information Services: 2003 Industry Report.
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- Marketing Research, 2003, v. 15, n. 3, p. 47
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- Article
Effects of Service Marketing in AI Medical Industry on Brand Image and Consumer Behavior.
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- Revista de Cercetare si Interventie Sociala, 2024, v. 84, p. 133, doi. 10.33788/rcis.84.9
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- Article
The Role of Friendship in Relationship Marketing, Investigated in the Retail Service Industries.
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- Services Marketing Quarterly, 2014, v. 35, n. 3, p. 206, doi. 10.1080/15332969.2014.916128
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- Article
Does the marketing curriculum reflect the importance of services marketing for practitioners?
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- Marketing Review, 2007, v. 7, n. 2, p. 171, doi. 10.1362/146934707X198876
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- Article
Three Thoughts on Services.
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- Marketing Science, 2006, v. 25, n. 6, p. 581, doi. 10.1287/mksc.1050.0156
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- Article
Sustainable competitive advantage in service industries: A conceptual model and research...
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- Journal of Marketing, 1993, v. 57, n. 4, p. 83, doi. 10.2307/1252221
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- Article
Ethical Decision Making: An Investigation of Services Marketing Professionals.
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- Journal of Business Ethics, 1996, v. 15, n. 6, p. 635, doi. 10.1007/BF00411798
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- Article
Ethics and Services Marketing.
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- Journal of Business Ethics, 1993, v. 12, n. 10, p. 785, doi. 10.1007/BF00881311
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- Article
Marketing Professional Services.
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- Journal of Marketing, 1977, v. 41, n. 1, p. 71, doi. 10.2307/1250494
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- Article
CARRYING THE BURDEN OF THE PANDEMIC: THE RELATIONSHIP BETWEEN INTERNAL MARKETING, BURNOUT, AND JOB SATISFACTION IN COURIER SERVICE INDUSTRY.
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- LogForum, 2022, v. 18, n. 2, p. 173, doi. 10.17270/J.LOG.2022.715
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- Article
Customer Satisfaction and Discontentment vis-a-vis BSNL Landline Service: A Study.
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- ICFAI Journal of Consumer Behavior, 2008, v. 3, n. 1, p. 24
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- Article
Marketing/Production Interfaces In Services Industries.
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- SAM Advanced Management Journal (Society for Advancement of Management), 1988, v. 53, n. 3, p. 34
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- Article
Entrepreneurial Services Marketing Initiatives Facilitating Small Business Growth.
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- Journal of Small Business & Entrepreneurship, 2008, v. 21, n. 4, p. 493, doi. 10.1080/08276331.2008.10593437
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- Article
SUPPLY AND DEMAND FOR STATE AND LOCAL SERVICES.
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- Review of Economics & Statistics, 1972, v. 54, n. 4, p. 424, doi. 10.2307/1924569
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- Article
Analysing Service Quality: The Case of Post-Graduate Chinese Students.
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- Total Quality Management & Business Excellence, 2007, v. 18, n. 3, p. 313, doi. 10.1080/14783360601152558
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- Article
New online home for manufacturing.
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- Manufacturing Engineer, 2005, v. 84, n. 4, p. 4
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- Article
Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula With Reality Television.
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- Journal of Education for Business, 2015, v. 90, n. 4, p. 182, doi. 10.1080/08832323.2015.1014456
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- Article
INTERNATIONAL SERVICES ADVERTISING (ISA).
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- Journal of Advertising, 2005, v. 34, n. 1, p. 65, doi. 10.1080/00913367.2005.10639184
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- Article
The Effectiveness of Tensile Pricing Tactics in the Advertising of Services.
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- Journal of Advertising, 2000, v. 29, n. 2, p. 45, doi. 10.1080/00913367.2000.10673608
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- Article
Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes.
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- Journal of Advertising, 1998, v. 27, n. 2, p. 65, doi. 10.1080/00913367.1998.10673553
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- Article
Communicating Experiences: A Narrative Approach to Creating Service Brand Image.
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- Journal of Advertising, 1997, v. 26, n. 4, p. 49, doi. 10.1080/00913367.1997.10673535
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- Article
Advertising Intimacy: Relationship Marketing and The Services Consumer.
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- Journal of Advertising, 1997, v. 26, n. 4, p. 7, doi. 10.1080/00913367.1997.10673532
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- Article
Services Advertising: An Overview and Summary of Research, 1980-1995.
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- Journal of Advertising, 1997, v. 26, n. 4, p. 21, doi. 10.1080/00913367.1997.10673533
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- Article
Addressing the Advertising of Services: A Call to Action.
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- Journal of Advertising, 1997, v. 26, n. 4, p. 1, doi. 10.1080/00913367.1997.10673531
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- Article
Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues.
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- Journal of Advertising, 1996, v. 25, n. 3, p. 13, doi. 10.1080/00913367.1996.10673504
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- Article
Exploring Patient, Co-Worker, and Management Burnout in Health Care: An Empirical Study.
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- Health Marketing Quarterly, 2005, v. 22, n. 3, p. 3, doi. 10.1300/j026v22n03_02
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- Article
MEASURING CUSTOMERS' INTIMACY: EVIDENCE FROM INDONESIAN SERVICE-BASED COMPANIES.
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- Ekonomika, 2015, v. 61, n. 2, p. 11, doi. 10.5937/ekonomika1502011A
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- Article
Factors Driving Behavioural Intentions: Study of Serbian Mobile Operator Customers.
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- Marketing (0354-3471), 2016, v. 47, n. 3, p. 206, doi. 10.5937/markt1603206s
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- Article
THE INFLUENCE OF DIFFERENT LECEL OOF SERVICE CHARACTERISTICS AND PERSONAL INVOLVEMENT TOWARDS CONSUMER RELATIONAL RESPONSE BEHAVIORS.
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- Journal of Knowledge Economy & Knowledge Management, 2015, v. 10, n. 2, p. 33
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- Article
Innovation Through Collaborative Course Development: Theory and Practice.
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- Marketing Education Review, 2016, v. 26, n. 1, p. 57, doi. 10.1080/10528008.2015.1091679
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- Article
PLANNING YOUR OWN FUNERAL: A HELPFUL PEDAGOGICAL TOOL.
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- Marketing Education Review, 2007, v. 17, n. 1, p. 95, doi. 10.1080/10528008.2007.11488993
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- Article
Incorporating Ethics Into the Services Marketing Class: The Case of Sears Auto Centers.
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- Marketing Education Review, 1993, v. 3, n. 3, p. 26, doi. 10.1080/10528008.1993.11488422
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- Article
Services Marketing: Where Does It Fit in the Curriculum.
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- Marketing Education Review, 1992, v. 2, n. 1, p. 21, doi. 10.1080/10528008.1992.11488347
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- Article
The Marketing Curriculum: The Time Is Right for Services Marketing Education.
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- Marketing Education Review, 1991, v. 1, n. 3, p. 7, doi. 10.1080/10528008.1991.11488329
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- Article
Ethical Issues in Insurance Marketing The Case of Western India.
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- Acta Universitatis Danubius: Œconomica, 2012, v. 8, n. 5, p. 140
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- Article
IMPLICAŢIILE EXTERNALIZĂRII ŞI SPECIALIZĂRII SERVICIILOR DE LOGISTICĂ SPECIFICE SUPPLY CHAIN MANAGEMENT.
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- Review of Management & Economic Engineering, 2013, v. 12, n. 2, p. 45
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- Article
SERVICES THE FLAVOUR OF NEW ECONOMY.
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- 2008
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- Book Review