Works matching IS 07322399 AND DT 2015 AND VI 34 AND IP 2
Results: 14
Erratum.
- Published in:
- 2015
- Publication type:
- Correction Notice
Erratum to "Optimal Reverse-Pricing Mechanisms".
- Published in:
- 2015
- Publication type:
- Correction Notice
CORRECTION.
- Published in:
- 2015
- Publication type:
- Correction Notice
The Reach and Persuasiveness of Viral Video Ads.
- Published in:
- Marketing Science, 2015, v. 34, n. 2, p. 281, doi. 10.1287/mksc.2014.0874
- By:
- Publication type:
- Article
Managing Blood Donations with Marketing.
- Published in:
- Marketing Science, 2015, v. 34, n. 2, p. 269, doi. 10.1287/mksc.2014.0892
- By:
- Publication type:
- Article
Effect of Customer-Centric Structure on Long-Term Financial Performance.
- Published in:
- Marketing Science, 2015, v. 34, n. 2, p. 250, doi. 10.1287/mksc.2014.0878
- By:
- Publication type:
- Article
Skimming or Penetration? Strategic Dynamic Pricing for New Products.
- Published in:
- Marketing Science, 2015, v. 34, n. 2, p. 235, doi. 10.1287/mksc.2014.0891
- By:
- Publication type:
- Article
Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms.
- Published in:
- Marketing Science, 2015, v. 34, n. 2, p. 218, doi. 10.1287/mksc.2014.0894
- By:
- Publication type:
- Article
Empirically Testable Sources and Implications of Clumpiness.
- Published in:
- 2015
- By:
- Publication type:
- Letter to the Editor
Comments on "Predicting Customer Value Using Clumpiness from RFM to RFMC".
- Published in:
- 2015
- By:
- Publication type:
- Letter to the Editor
Commentary on "Predicting Customer Value Using Clumpiness".
- Published in:
- 2015
- By:
- Publication type:
- Letter to the Editor
CORRECTION.
- Published in:
- 2015
- Publication type:
- Correction Notice
Predicting Customer Value Using Clumpiness: From RFM to RFMC.
- Published in:
- Marketing Science, 2015, v. 34, n. 2, p. 195, doi. 10.1287/mksc.2014.0873
- By:
- Publication type:
- Article
When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior.
- Published in:
- Marketing Science, 2015, v. 34, n. 2, p. 179, doi. 10.1287/mksc.2014.0889
- By:
- Publication type:
- Article