Using Social Media for Employer Branding and Talent Management: An Experiential Study.Published in:IUP Journal of Brand Management, 2015, v. 12, n. 2, p. 7By:Kaur, Prabhjot;Sharma, Shikha;Kaur, Japneet;Sharma, Sanjeev KumarPublication type:Article
Brand Personality: Finding Compatibility Between Human Personality and Brand Characteristics.Published in:IUP Journal of Brand Management, 2015, v. 12, n. 2, p. 21By:Mathews, JosePublication type:Article