Works matching Sex in Advertising
Results: 393
Apelo sexual na propaganda: uma breve revisão da literatura e reflexão.
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- Revista FAMECOS - Mídia, Cultura e Tecnologia, 2012, v. 19, n. 2, p. 567
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- Article
The Control of 'Sex in Advertising' in France.
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- Journal of Public Policy & Marketing, 2011, v. 30, n. 2, p. 220, doi. 10.1509/jppm.30.2.220
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- Article
Politics of Sex Appeal in Advertising.
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- Feminist Media Studies, 2015, v. 15, n. 3, p. 474, doi. 10.1080/14680777.2014.930060
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- Article
Sex-in-advertising: a policy-setting taxonomy.
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- Communication, Politics & Culture, 2014, v. 47, n. 2, p. 78
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- Article
Are sex and death taboos in advertising?
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- International Journal of Advertising, 2006, v. 25, n. 1, p. 9, doi. 10.1080/02650487.2006.11072949
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- Article
Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory.
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- Journal of Global Marketing, 2009, v. 22, n. 3, p. 229, doi. 10.1080/08911760902845031
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- Article
Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States.
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- Journal of Marketing, 1988, v. 52, n. 2, p. 75, doi. 10.1177/002224298805200206
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- Article
SEXUAL LIBERALISM AS A DETERMINANT OF CONSUMER RESPONSE TO SEX IN ADVERTISING.
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- Journal of Business & Psychology, 2000, v. 15, n. 1, p. 111, doi. 10.1023/A:1007723003376
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- Article
AN UPDATE ON SEX IN MAGAZINE ADVERTISING: 1983 TO 2003.
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- Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 823, doi. 10.1177/107769900408100407
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- Article
PRISONER OF SEX IN ADVERTISING.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 78
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- Article
Sex in Advertising: Perspectives on the Erotic Appeal (Book).
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- 2004
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- Publication type:
- Book Review
Sex in Advertising: Gender Differences and the Role of Relationship Commitment.
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- Journal of Consumer Research, 2009, v. 36, n. 2, p. 215, doi. 10.1086/597158
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- Article
Sex Sterotyping in Advertising(Book Review).
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- 1984
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- Book Review
In the Pages of Ms.: Sex Role Portrayals of Women in Advertising.
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- Journal of Advertising, 1990, v. 19, n. 1, p. 40, doi. 10.1080/00913367.1990.10673179
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- Article
From sex objects to bumbling idiots: tracing advertising students' perceptions of gender and advertising.
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- Feminist Media Studies, 2019, v. 19, n. 5, p. 732, doi. 10.1080/14680777.2018.1506943
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- Publication type:
- Article
Women's Responses to Sex in Advertising: Examining the Effect of Women's Sexual Self-Schema on Responses to Sexual Content in Commercials.
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- Journal of Promotion Management, 2005, v. 11, n. 2/3, p. 142, doi. 10.1300/J057v11n02_10
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- Article
SEX in Advertising: Perspectives on the Erotic Appeal (Book).
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- 2003
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- Publication type:
- Book Review
Understanding Responses to Sex Appeals in Advertising: An Individual Difference Approach.
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- Advances in Consumer Research, 1995, v. 22, n. 1, p. 735
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- Publication type:
- Article
PSYCHOPHYSIOLOGICAL AND COGNITIVE RESPONSES TO SEX IN ADVERTISING.
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- Advances in Consumer Research, 1982, v. 9, n. 1, p. 424
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- Publication type:
- Article
SEX ROLES, SEX, AND STEREOTYPING IN ADVERTISING: MORE QUESTIONS THAN ANSWERS.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 73
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- Article
Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction.
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- Personality & Social Psychology Bulletin, 1999, v. 25, n. 8, p. 1049, doi. 10.1177/01461672992511012
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- Article
Appealing to men and women using sexual appeals in advertising: In the battle of the sexes, is a truce possible?
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- Journal of Marketing Communications, 2017, v. 23, n. 4, p. 331, doi. 10.1080/13527266.2015.1015108
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- Publication type:
- Article
Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions.
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- Sex Roles, 2021, v. 84, n. 11/12, p. 701, doi. 10.1007/s11199-020-01190-6
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- Article
SEX IN ADVERTISING: A COMPARISON OF 1964 AND 1984 MAGAZINE ADVERTISEMENTS.
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- Journal of Advertising, 1986, v. 15, n. 3, p. 46, doi. 10.1080/00913367.1986.10673018
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- Article
Advertising, Sex, and Post-Socialism: Women, Media, and Femininity in the Balkans.
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- 2015
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- Publication type:
- Book Review
Sex Still Counts: Women's Use of Televised Advertising During the Decade of the 80's.
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- Journal of Applied Communication Research, 1993, v. 21, n. 1, p. 21, doi. 10.1080/00909889309365353
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- Article
La mujer como objeto sexual en la publicidad.
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- Comunicar, 2008, v. 16, n. 31, p. 403, doi. 10.3916/c31-2008-03-026
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- Article
Sex-Role Portrayals in African Television Advertising: A Preliminary Examination with Implications for the Use of Hofstede's Research.
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- Journal of International Consumer Marketing, 2005, v. 17, n. 2/3, p. 73, doi. 10.1300/J046v17n02_05
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- Publication type:
- Article
When Sex and Romance Conflict: The Effect of Sexual Imagery in Advertising on Preference for Romantically Linked Products and Services.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 479, doi. 10.1509/jmr.14.0374
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- Article
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review.
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- International Journal of Advertising, 2018, v. 37, n. 2, p. 168, doi. 10.1080/02650487.2017.1334996
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- Article
Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals.
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- International Journal of Advertising, 2016, v. 35, n. 5, p. 823, doi. 10.1080/02650487.2016.1151851
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- Article
Relevant Sex Appeals in Advertising: Gender and Commitment Context Differences.
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- Frontiers in Psychology, 2016, v. 7, p. 1, doi. 10.3389/fpsyg.2016.01456
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- Article
Out of the Closet: When Moral Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex Couples.
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- Journal of Advertising, 2019, v. 48, n. 2, p. 181, doi. 10.1080/00913367.2018.1518736
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- Article
Party and play: Associations between US male sex workers' internet advertising characteristics and advertising chemsex to prospective clients.
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- Drug & Alcohol Review, 2024, v. 43, n. 7, p. 1954, doi. 10.1111/dar.13896
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- Article
Sex, Feminism, and Advertising: The Politics of Advertising Feminism in a Competitive Marketplace.
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- Journal of Communication Inquiry, 2011, v. 35, n. 1, p. 53, doi. 10.1177/0196859910385457
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- Article
WOMEN IN ADVERTISEMENTS: RETROSPECT AND PROSPECT.
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- Journal of Advertising, 1979, v. 8, n. 3, p. 37, doi. 10.1080/00913367.1979.10673287
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- Article
Female Sex Role Portrayals in International Advertising: Should Advertisers Standardize in the Pacific Rim?
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- American Business Review, 1994, v. 12, n. 2, p. 1
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- Publication type:
- Article
SEX-ORIENTED ADVERTISING AND ITS IMPACT ON ATTITUDE OF TEENAGERS: APPLICATION OF BEHAVIUORAL INTENTION MODEL ACROSS PRODUCT CATEGORIES.
- Published in:
- Vision (09722629), 2005, v. 9, n. 4, p. 15, doi. 10.1177/097226290500900402
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- Article
Regulation of Sex Discrimination in Advertising: An Empirical Inquiry Into the Norwegian Case.
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- Journal of Consumer Policy, 1991, v. 14, n. 4, p. 371, doi. 10.1007/BF02176281
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- Article
Consumer Perception of Sex Appeal Advertising: A High Context Cultural Perspective.
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- IUP Journal of Marketing Management, 2015, v. 14, n. 4, p. 34
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- Publication type:
- Article
The COVID-19 pandemic and male sex workers who have sex with men: associations between age and race and advertising for work in 2019–2021.
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- Culture, Health & Sexuality, 2023, v. 25, n. 6, p. 728, doi. 10.1080/13691058.2022.2092653
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- Article
Internet Governance Through Site Shutdowns: The Impact of Shutting Down Two Major Commercial Sex Advertising Sites.
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- Management Science, 2022, v. 68, n. 11, p. 8234, doi. 10.1287/mnsc.2022.4498
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- Article
Advertising and Sex in Romania: From Censorship to Mainstream.
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- International Journal of Interdisciplinary Social Sciences, 2010, v. 5, n. 1, p. 177, doi. 10.18848/1833-1882/CGP/v05i01/53057
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- Article
Advertising and Differentiated Sex Roles in Contemporary American Society.
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- Journal of the Academy of Marketing Science, 1976, v. 4, n. 1, p. 418, doi. 10.1007/BF02722047
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- Article
What else does sex sell?
- Published in:
- International Journal of Advertising, 2005, v. 24, n. 1, p. 119
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- Article
THE COMMUNICATION FUNCTION OF ADVERTISING.
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- Annals of Spiru Haret University, Journalism Studies, 2013, v. 14, n. 2, p. 11
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- Publication type:
- Article
性訴求類型、產品類型與調節焦點對廣告 效果之影響.
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- Journal of Business Administration (1025-9627), 2020, v. 45, n. 4, p. 103, doi. 10.3966/102596272020120454004
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- Article
A randomised controlled trial using mobile advertising to promote safer sex and sun safety to young people.
- Published in:
- 2011
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- Publication type:
- Journal Article
A randomised controlled trial using mobile advertising to promote safer sex and sun safety to young people.
- Published in:
- Health Education Research, 2011, v. 26, n. 5, p. 782, doi. 10.1093/her/cyr020
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- Article
Rhesus macaques form preferences for brand logos through sex and social status based advertising.
- Published in:
- PLoS ONE, 2018, v. 13, n. 2, p. 1, doi. 10.1371/journal.pone.0193055
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- Article