Works matching DE "ADVERTISING effects theory (Communication)"
Results: 25
ONLINE IN-GAME ADVERTISING EFFECT: EXAMINING THE INFLUENCE OF A MATCH BETWEEN GAMES AND ADVERTISING.
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- Journal of Interactive Advertising, 2010, v. 11, n. 1, p. 63, doi. 10.1080/15252019.2010.10722178
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- Article
LA PROMOCIÓN TURÍSTICA A TRAVÉS DE TÉCNICAS TRADICIONALES Y NUEVAS: Una revisión de 2009 a 2014.
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- Estudios y Perspectivas en Turismo, 2015, v. 24, n. 3, p. 737
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- Article
A Meta-Analytic Comparison of the Effects of Text Messaging to Substance-Induced Impairment on Driving Performance.
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- Communication Research Reports, 2012, v. 29, n. 3, p. 227, doi. 10.1080/08824096.2012.696079
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- Article
HOW DO FIGURES OF SPEECH, CUE RELATEDNESS, AND MESSAGE INVOLVEMENT AFFECT CONSUMER ATTITUDE PERSISTENCE?
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- Social Behavior & Personality: an international journal, 2012, v. 40, n. 2, p. 201, doi. 10.2224/sbp.2012.40.2.201
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- Article
PRODUCT INVOLVEMENT IN THE LINK BETWEEN SKEPTICISM TOWARD ADVERTISING AND ITS EFFECTS.
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- Social Behavior & Personality: an international journal, 2011, v. 39, n. 2, p. 153, doi. 10.2224/sbp.2011.39.2.153
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- Article
From the Editors.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 1, doi. 10.1080/10641734.2010.10505280
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- Article
The concept of integrated communication under close scrutiny: A study on the effects of congruity-based tactics.
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- Communications: The European Journal of Communication Research, 2020, v. 45, n. 3, p. 363, doi. 10.1515/commun-2019-0117
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- Article
Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay.
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- Journal of Optimization Theory & Applications, 2018, v. 176, n. 2, p. 509, doi. 10.1007/s10957-018-1217-5
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- Article
Market Scarcity and Persuasion: An Information Congruity Perspective.
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- 2011
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- Abstract
Advertising Effects on Brand Search Behavior: Conceptual Model and Research Propositions.
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- 1999
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- Publication type:
- Abstract
RELACIÓN ENTRE LOS NIVELES DE TRP'S, LAS MEDIDAS DE RECORDACIÓN, PREFERENCIA DE MARCA Y LA CONDUCTA DE COMPRA EN CONSUMIDORES COLOMBIANOS.
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- Psicología desde el Caribe, 2010, n. 25, p. 30
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- Article
Mr "Py" is Probably a Good Mathematician: An Experimental Study of the Subjective Attractiveness of Family Names.
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- Names: A Journal of Onomastics, 2011, v. 59, n. 1, p. 52, doi. 10.1179/002777311X12942225544750
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- Article
The effect of involvement on ad judgement in a computer- mediated environment: The mediating role of presence.
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- International Journal of Advertising, 2010, v. 29, n. 4, p. 597, doi. 10.2501/S0265048710201361
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- Article
Book Review: The Handbook of International Advertising Research, edited by Hong Cheng.
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- 2015
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- Book Review
Magazine Reading Experience and Advertising Engagement: A Uses and Gratifications Perspective.
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- Journalism & Mass Communication Quarterly, 2015, v. 92, n. 1, p. 179, doi. 10.1177/1077699014559914
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- Article
The Mass Media and Adolescent Socialization: A Prospective Study in the Context of Unhealthy Food Advertising.
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- Journalism & Mass Communication Quarterly, 2014, v. 91, n. 3, p. 544, doi. 10.1177/1077699014538829
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- Article
Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser?
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- Journal of Advertising, 2013, v. 42, n. 4, p. 320, doi. 10.1080/00913367.2013.795122
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- Article
Processing Food Advertisements: Initial Biological Responses Matter.
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- Communication Monographs, 2015, v. 82, n. 1, p. 163, doi. 10.1080/03637751.2014.971417
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- Article
The Moderating Influence of Involvement on Two-Sided Advertising Effects.
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- Psychology & Marketing, 2013, v. 30, n. 7, p. 566, doi. 10.1002/mar.20628
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- Article
Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness.
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- Psychology & Marketing, 2010, v. 27, n. 12, p. 1101, doi. 10.1002/mar.20375
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- Article
Quasi-film commercials. Analysis of selected car manufacturer campaigns.
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- Acta Universitatis Lodziensis. Folia Litteraria Polonica, 2017, v. 5, n. 43, p. 171, doi. 10.18778/1505-9057.43.12
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- Article
Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers.
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- Journal of Marketing, 2015, v. 79, n. 4, p. 94, doi. 10.1509/jm.12.0166
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- Article
Toward a Process-Transfer Model of the Endorser Effect.
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- Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 565, doi. 10.1177/0022243720910453
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- Article
To substantiate or not to substantiate? Analysis of Claim Substantiation and Product Identification on Advertising.
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- American Communication Journal, 2010, v. 12, n. 1, p. 1
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- Article
Leftward lighting in advertisements increases advertisement ratings and purchase intention.
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- Laterality, 2011, v. 16, n. 4, p. 423, doi. 10.1080/13576501003702663
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- Publication type:
- Article