Congratulations to the Inaugural 2015 Cohort.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 287
- Publication type:
- Article
Works matching IS 00222437 AND DT 2015 AND VI 52 AND IP 3
Results: 10
1
2
Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 407, doi. 10.1509/jmr.13.0165
- By:
- Publication type:
- Article
3
Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 394, doi. 10.1509/jmr.14.0130
- By:
- Publication type:
- Article
4
Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 375, doi. 10.1509/jmr.13.0277
- By:
- Publication type:
- Article
5
Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002-2013.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 287, doi. 10.1509/jmr.13.0592
- By:
- Publication type:
- Article
6
Need for Cognitive Closure, Risk Aversion, Uncertainty Changes, and Their Effects on Investment Decisions.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 349, doi. 10.1509/jmr.13.0529
- By:
- Publication type:
- Article
7
The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 337, doi. 10.1509/jmr.10.0243
- By:
- Publication type:
- Article
8
Do Firms Endowed with Greater Strategic Capability Earn Higher Profits?
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 325, doi. 10.1509/jmr.13.0616
- By:
- Publication type:
- Article
9
Core Versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 309, doi. 10.1509/jmr.13.0337
- By:
- Publication type:
- Article
10
Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 360, doi. 10.1509/jmr.13.0527
- By:
- Publication type:
- Article