Factors Influencing the Buying Behavior of Consumers Towards Organized Retail Stores in Jalandhar, Punjab.Published in:IUP Journal of Marketing Management, 2015, v. 14, n. 1, p. 51By:Pandey, Mithilesh;Verma, RajeshPublication type:Article
Impulse Purchase Behavior Among Generation-Y.Published in:IUP Journal of Marketing Management, 2015, v. 14, n. 1, p. 21By:Aruna, S.;Santhi, P.Publication type:Article
Consumer Behavior Towards Packaged Food in Rural Areas: An Empirical Study in Ahmedabad District, Gujarat.Published in:IUP Journal of Marketing Management, 2015, v. 14, n. 1, p. 7By:Bhatt, Shahir;Bhatt, AmolaPublication type:Article
Cause Marketing - The Corporate, Consumer and Cause Partnership for Mutual Benefit: An India Perspective.Published in:IUP Journal of Marketing Management, 2015, v. 14, n. 1, p. 39By:Sunitha, T. R.;Edward, ManojPublication type:Article