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Works matching IS 10408460 AND DT 2003 AND VI 15 AND IP 2

Results: 20

1

LETTER TO THE EDITOR.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 52

By:

Gibson, Larry

Publication type:

Article

2

The Face Behind the Wizard of Oz.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 46

By:

Stewart, David W.

Publication type:

Article

3

MARKETING MIX.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 4

By:

Grapentine, Terry

Publication type:

Article

4

Can We Understand Consumers by Asking Them?

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 46

By:

Grunert, Klaus G.

Publication type:

Article

5

The Importance of External Validity.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 45

By:

Wells, William D.;
Mithun, Raymond O.

Publication type:

Article

6

The Author Replies.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 50

By:

Liefeld, John P.

Publication type:

Article

7

An Incomplete Picture.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 49

By:

Morwitz, Vicki G.

Publication type:

Article

8

Oz: Argumentation Absurdum?

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 47

By:

Peterson, Robert A.

Publication type:

Article

9

OUT-OF-FOCUS Groups.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 10

By:

Rook, Dennis W.

Publication type:

Article

10

Do-It-Yourself Internet Surveys.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 40

By:

Deal, Ken

Publication type:

Article

11

BRANDS That Get Noticed.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 28

By:

Greenfield, Andrew

Publication type:

Article

12

The Hard Impact of the Soft Touch.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 22

By:

Vriens, Marco;
Frazier, Curtis

Publication type:

Article

13

An Unflattering but Fair Portrait.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 44

By:

Fennell, Geraldine;
Allenby, Greg

Publication type:

Article

14

Don't Negotiate the Whole Field.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 43

By:

Malhotra, Naresh K.;
King, Tracey

Publication type:

Article

15

Political Poll Disclosure.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 8

By:

Gillin, Donna L.

Publication type:

Article

16

In Defense of Clients.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 38

By:

Henderson, Naomi R.

Publication type:

Article

17

SPECIFYING YOUR MARKET'S BOUNDARIES.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 32

By:

Fennell, Geraldine;
Allenby, Greg M.

Publication type:

Article

18

Scorecards and More.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 6

By:

Wyner, Gordon A.

Publication type:

Article

19

Passion vs. Dispassion.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 16

By:

Huppertz, John W.

Publication type:

Article

20

FROM THE EDITOR.

Published in:

Marketing Research, 2003, v. 15, n. 2, p. 2

By:

Chakrapani, Chuck

Publication type:

Article