Works matching DE "COLOR in marketing"
Results: 19
Shades of Meaning: The Effect of Color and Flavor Names on Consumer Choice.
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- Journal of Consumer Research, 2005, v. 32, n. 1, p. 86, doi. 10.1086/429602
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- Article
Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications.
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- Journal of Advertising, 2016, v. 45, n. 4, p. 365, doi. 10.1080/00913367.2016.1172384
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- Article
Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on Choice.
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- Journal of Advertising, 2001, v. 30, n. 2, p. 73, doi. 10.1080/00913367.2001.10673639
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- Article
Colors and Culture: Points to Consider.
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- Public Relations Tactics, 2013, v. 20, n. 10, p. 16
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- Article
Similar or contrastive? Impact of product–background color combination on consumers' product evaluations.
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- Psychology & Marketing, 2020, v. 37, n. 7, p. 961, doi. 10.1002/mar.21361
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- Article
Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research.
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- Psychology & Marketing, 2020, v. 37, n. 7, p. 855, doi. 10.1002/mar.21359
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- Article
Effects of Color as an Executional Cue in Advertising: they're in the Shade.
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- Management Science, 1997, v. 43, n. 10, p. 1387, doi. 10.1287/mnsc.43.10.1387
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The color revolution.
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- 2015
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- Book Review
The Use of Colours in Marketing in Shopping Malls of Mauritius- A Gendered Approach.
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- Journal of Marketing Development & Competitiveness, 2019, v. 13, n. 3, p. 68, doi. 10.33423/jmdc.v13i3.2240
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Color: The Newest Tool for Technical Communicators--Redux.
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- Technical Communication, 2009, v. 56, n. 1, p. 3
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COLOR MAKES A BETTER MESSAGE.
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- Journal of Health Care Marketing, 1996, v. 16, n. 2, p. 52
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- Article
Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences.
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- Journal of International Marketing, 2000, v. 8, n. 4, p. 90, doi. 10.1509/jimk.8.4.90.19795
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- Article
COLOR AND STORE CHOICE IN ELECTRONIC COMMERCE: THE EXPLANATORY ROLE OF TRUST.
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- Journal of Electronic Commerce Research, 2010, v. 11, n. 2, p. 110
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- Article
The Marketers' Prismatic Palette: A Review of Color Research and Future Directions.
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- Psychology & Marketing, 2013, v. 30, n. 2, p. 187, doi. 10.1002/mar.20597
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Environmental Color, Consumer Feelings, and Purchase Likelihood.
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- Psychology & Marketing, 1992, v. 9, n. 5, p. 347, doi. 10.1002/mar.4220090502
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Color as a trademark under the Lanham Act: Confusion in the circuits and the need for uniformity.
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- Law & Contemporary Problems, 1994, v. 57, n. 4, p. 243, doi. 10.2307/1192064
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- Article
Hey big spender! A golden (color) atmospheric effect on tipping behavior.
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- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 317, doi. 10.1007/s11747-016-0508-3
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- Article
Waiting for the Web: How Screen Color Affects Time Perception.
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- Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 215, doi. 10.1509/jmkr.41.2.215.28668
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- Article
Energy Trading and Pricing in Microgrids with Uncertain Energy Supply: A Three-Stage Hierarchical Game Approach.
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- Energies (19961073), 2017, v. 10, n. 5, p. 670, doi. 10.3390/en10050670
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- Article