Works matching AU Ma, Ping


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    Chinese consumer ethnocentrism: A field experiment.

    Published in:
    Journal of Consumer Behaviour, 2012, v. 11, n. 3, p. 252, doi. 10.1002/cb.1374
    By:
    • Bi, Xiaogang;
    • Gunessee, Sailesh;
    • Hoffmann, Robert;
    • Hui, Wendy;
    • Larner, Jeremy;
    • Ma, Qing‐Ping;
    • Thompson, Frauke Mattison
    Publication type:
    Article
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