Works matching IS 1534973X AND DT 2014 AND VI 24 AND IP 1
Results: 8
MARKET ORIENTATION IN SMALL BUSINESSES: CREATIVE OR LACKING?
- Published in:
- Marketing Management Journal, 2014, v. 24, n. 1, p. 96
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- Article
A MULTI DIMENSIONAL MODEL OF PERCEIVED RISK IN SPECTATOR SPORT.
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- Marketing Management Journal, 2014, v. 24, n. 1, p. 80
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- Article
WHAT MAKES SOCIAL SHOPPERS CLICK? THE ROLE OF SOCIAL REWARDS IN SOCIAL SHOPPING.
- Published in:
- Marketing Management Journal, 2014, v. 24, n. 1, p. 66
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- Article
THE INFLUENCE OF ROLE AMBIGUITY AND GOAL ACCEPTANCE ON SALESPERSON PERFORMANCE AND COMMITMENT.
- Published in:
- Marketing Management Journal, 2014, v. 24, n. 1, p. 52
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- Article
VIVIDNESS EFFECTS ON VALUE AND RISK FOR RADICAL INNOVATIONS.
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- Marketing Management Journal, 2014, v. 24, n. 1, p. 30
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- Article
INVESTIGATING CONNECTEDNESS TO BRAND USERS: HOW IMPORTANT IS SOCIAL INTERACTION?
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- Marketing Management Journal, 2014, v. 24, n. 1, p. 16
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- Article
THE USE OF DOMINANCE ANALYSIS TO IDENTIFY KEY FACTORS IN SALESPEOPLE'S AFFECTIVE COMMITMENT TOWARD THE SALES MANAGER AND ORGANIZATIONAL COMMITMENT.
- Published in:
- Marketing Management Journal, 2014, v. 24, n. 1, p. 1
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- Article
FROM THE EDITORS.
- Published in:
- Marketing Management Journal, 2014, v. 24, n. 1, p. iv
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- Article