BrandCo: Development and Marketing of a Social Media Index.
- Published in:
- International Journal of Integrated Marketing Communications, 2014, v. 6, n. 2, p. 53
- By:
- Publication type:
- Article
Works matching IS 19433735 AND DT 2014 AND VI 6 AND IP 2
Results: 7
1
2
You Brew: Crafting a Winning Marketing Strategy.
- Published in:
- 2014
- By:
- Publication type:
- Product Review
3
An Integrated Approach to Sports Branding: Examining the Influence of Social Media on Brand Outcomes.
- Published in:
- International Journal of Integrated Marketing Communications, 2014, v. 6, n. 2, p. 30
- By:
- Publication type:
- Article
4
Successes, Challenges and Lessons Learned from a New IMC Program.
- Published in:
- 2014
- By:
- Publication type:
- Proceeding
5
The Rhetoric of Brands: How Value is Generated without Substance.
- Published in:
- International Journal of Integrated Marketing Communications, 2014, v. 6, n. 2, p. 18
- By:
- Publication type:
- Article
6
Integrating Public Relations Education?
- Published in:
- International Journal of Integrated Marketing Communications, 2014, v. 6, n. 2, p. 7
- By:
- Publication type:
- Article
7
Editors' Note.
- Published in:
- International Journal of Integrated Marketing Communications, 2014, v. 6, n. 2, p. 5
- By:
- Publication type:
- Article