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Title
Using a drug facts box to communicate drug benefits and harms: two randomized trials.
Authors
Schwartz, Lisa M; Woloshin, Steven; Welch, H Gilbert
Abstract
Direct-to-consumer prescription drug ads typically fail to provide fundamental information that consumers need to make informed decisions: data on how well the drug works.
Publication
Annals of internal medicine, 2009, Vol 150, Issue 8, p516