Motivos de uso de las redes sociales virtuales: Análisis de perfiles de mujeres rurales.

Rebollo-Catalán, Ma Ángeles; Buzón-García, Olga; Jiménez-Cortés, Rocío; García-Pérez, Rafael

This paper reports some of the findings from a study that aimed to analyse the motives for using social networking sites and to establish profiles from their responses. To do this, we carried out a survey study based on a purposely designed questionnaire answered by 478 women from rural areas of Andalusia aged 18 to 65. From an analysis of the responses, we identified two profiles based on the use motives of social networking sites. The results indicate that women, who use social networks with a higher diversity of uses, also express higher level of intensity, ability and autonomy of use. In contrast, women who use only social networks with a relational purpose, also express lower level of intensity, ability and autonomy in the use of social networks. These findings suggest that use motives is a predictor variable of rural women's digital inclusion in the social networks. The findings allow us to rethink the educational proposals of digital literacy.

ANDALUSIA (Spain); MOTIVATION (Psychology); ONLINE social networks; RURAL women; SPANISH social conditions; SOCIAL conditions of women; SOCIAL history; MANNERS & customs

RELIEVE - Revista Electrónica de Investigación y Evaluación Educativa, 2015, Vol 21, Issue 1, p1

1134-4032

Academic Journal

10.7203/relieve.21.1.5153