Works matching DE "INTERNATIONAL advertising"

Results: 203

Crisis of Handloom Units in Kerala and Tamil Nadu: An Empirical Study on the Problems and Challenges.

Published in:

Journal of Rural & Industrial Development, 2017, v. 5, n. 1, p. 22

By:

I. V., Sajith Kumar;
Sulaiman, E.

Publication type:

Article

Participation By U.S. Agencies in International Brand Advertising: An Empirical Study.

Published in:

Journal of Advertising, 1988, v. 17, n. 4, p. 14, doi. 10.1080/00913367.1988.10673125

By:

Rosen, Barry Nathan;
Boddewyn, Jean J.;
Louis, Ernst A.

Publication type:

Article

Determinants of International Media Purchasing: A Survey of Media Buyers.

Published in:

Journal of Advertising, 1988, v. 17, n. 3, p. 22, doi. 10.1080/00913367.1988.10673120

By:

Stewart, David W.;
McAuliffe, Kevin J.

Publication type:

Article

THE AMERICAN CHALLENGE IN INTERNATIONAL ADVERTISING.

Published in:

Journal of Advertising, 1984, v. 13, n. 4, p. 49, doi. 10.1080/00913367.1984.10672916

By:

Aydin, Nizam;
Terpstra, Vern;
Yaprak, Attila

Publication type:

Article

TRANSNATIONAL ADVERTISING.

Published in:

1984

By:

McGann, Anthony F.

Publication type:

Editorial

AN OBJECTIVE AND TASK MEDIA SELECTION DECISION MODEL AND ADVERTISING COST FORMULA TO DETERMINE INTERNATIONAL ADVERTISING BUDGETS.

Published in:

Journal of Advertising, 1982, v. 11, n. 4, p. 68, doi. 10.1080/00913367.1982.10672823

By:

Barnes, Jimmy D.;
Moscove, Brenda J.;
Rassouli, Javad

Publication type:

Article

INTERNATIONAL ADVERTISING AND MARKETING.

Published in:

1981

By:

Hendon, Donald W.;
Fletcher, Alan D.

Publication type:

Book Review

Advertising As A Positive Force.

Published in:

Journal of Advertising, 1978, v. 7, n. 2, p. 48, doi. 10.1080/00913367.1978.10673221

By:

Peebles, Dean M.;
Ryans Jr., John K.

Publication type:

Article

THE U.S. MULTINATIONAL ADVERTISING AGENCY AND PUBLIC POLICY.

Published in:

Journal of Advertising, 1977, v. 6, n. 4, p. 19, doi. 10.1080/00913367.1977.10672721

By:

Weinstein, Arnold K.

Publication type:

Article

REJOINDER.

Published in:: Journal of Advertising, 1975, v. 4, n. 3, p. 30, doi. 10.1080/00913367.1975.10672593
Publication type:: Article

CRITIQUE.

Published in:

Journal of Advertising, 1975, v. 4, n. 3, p. 29, doi. 10.1080/00913367.1975.10672592

By:

Unwin, Stephen J.F.

Publication type:

Article

The Effectiveness of Standardized Global Advertising.

Published in:

Journal of Advertising, 1975, v. 4, n. 3, p. 25, doi. 10.1080/00913367.1975.10672591

By:

Green, Robert T.;
Cunningham, William H.;
Cunningham, Isabella C.M.

Publication type:

Article

International Advertising.

Published in:

Journal of Advertising, 1974, v. 3, n. 2, p. 9, doi. 10.1080/00913367.1974.10672521

By:

O'Connor, James

Publication type:

Article

Congruency of humour and cultural values in print ads.

Published in:

International Journal of Advertising, 2014, v. 33, n. 4, p. 681, doi. 10.2501/IJA-33-4-681-705

By:

Laroche, Michel;
Nepomuceno, Marcelo Vinhal;
Richard, Marie-Odile

Publication type:

Article

Twenty years of IMC.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 373, doi. 10.2501/IJA-33-2-373-390

By:

Kliatchko, Jerry G.;
Schultz, Don E.

Publication type:

Article

Corporate social responsibility and advertising.

Published in:

International Journal of Advertising, 2014, v. 33, n. 1, p. 11, doi. 10.2501/IJA-33-1-011-015

By:

Taylor, Charles R.

Publication type:

Article

Exporting America.

Published in:

International Journal of Advertising, 2010, v. 29, n. 2, p. 245, doi. 10.1080/10803548.1999.076839

By:

Lwin, May O.;
Stanaland, Andrea J. S.;
Williams, Jerome D.

Publication type:

Article

How consumer heterogeneity muddles the international advertising debate.

Published in:

International Journal of Advertising, 2010, v. 29, n. 2, p. 221, doi. 10.2501/S0265048710201130

By:

Koslow, Scott;
Costley, Carolyn

Publication type:

Article

Internet advertising strategy of multinationals in China.

Published in:

International Journal of Advertising, 2009, v. 28, n. 1, p. 125, doi. 10.2501/S0265048709090441

By:

Li, Hairong;
Li, Ang;
Zhao, Shuguang

Publication type:

Article

Overcoming barriers to publishing international advertising research in top journals.

Published in:

2007

By:

Taylor, Charles R.

Publication type:

Editorial

Drivers of ad spend trends among global marketers.

Published in:

International Journal of Advertising, 2007, v. 26, n. 3, p. 387, doi. 10.1080/02650487.2007.11073020

By:

Chakrabarti, Somnath;
Arora, Ashok Pratap

Publication type:

Article

Advertising visuals in global brands' local websites: a six-country comparison.

Published in:

International Journal of Advertising, 2007, v. 26, n. 3, p. 303, doi. 10.1080/02650487.2007.11073016

By:

An, Daechun

Publication type:

Article

Exploring the missing point of view in international advertising management: local managers in global advertising agencies.

Published in:

International Journal of Advertising, 2002, v. 21, n. 3, p. 293, doi. 10.1080/02650487.2002.11104934

By:

Jaeseok Jeong;
Tharp, Marye;
Huhn Choi

Publication type:

Article

International advertising strategies of multinational enterprises in the Middle East.

Published in:

International Journal of Advertising, 2000, v. 19, n. 4, p. 529, doi. 10.1080/02650487.2000.11104819

By:

Melewar, T.C.;
Turnbull, Sarah;
Balabanis, George

Publication type:

Article

World advertising expenditure.

Published in:: International Journal of Advertising, 2000, v. 19, n. 1, p. 139, doi. 10.1080/02650487.2000.11104789
Publication type:: Article

Advertising education in China: what do the professionals think?.

Published in:

International Journal of Advertising, 2000, v. 19, n. 1, p. 95

By:

Guohoa Wu;
La Ferle, Carrie;
Wei-Na Lee

Publication type:

Article

Marketing communications: examining the work of practitioners in the United States, Japan and Chile.

Published in:

International Journal of Advertising, 2000, v. 19, n. 1, p. 73, doi. 10.1080/02650487.2000.11104785

By:

Griffin, Tom;
McArthur, David;
Yamaki, Toshio;
Hidalgo, Pedro

Publication type:

Article

Does accent matter in international television advertisements?

Published in:

International Journal of Advertising, 1999, v. 18, n. 2, p. 251, doi. 10.1080/02650487.1999.11104757

By:

Birch, Dawn;
McPhail, Janelle

Publication type:

Article

Exploring a new typology of advertising appeals: basic, versus social, emotional advertising in a global setting.

Published in:

International Journal of Advertising, 1998, v. 17, n. 2, p. 145, doi. 10.1080/02650487.1998.11104713

By:

Ming-Hui Huang

Publication type:

Article

From four hundred million to more than one billion consumers: a brief history of the foreign advertising industry in China.

Published in:

International Journal of Advertising, 1997, v. 16, n. 4, p. 241, doi. 10.1080/02650487.1997.11104694

By:

Wang, Jian

Publication type:

Article

Limitations and Strengths of Pan-Asian Advertising Media: A Review for International Advertisers.

Published in:

International Journal of Advertising, 1997, v. 16, n. 2, p. 148, doi. 10.1080/02650487.1997.11104683

By:

Ha, Louisa

Publication type:

Article

A New World Order: The Role of Advertising in Russia and the NIS.

Published in:

International Journal of Advertising, 1997, v. 16, n. 2, p. 104, doi. 10.1080/02650487.1997.11104680

By:

Wells, Ludmilla Gricenko

Publication type:

Article

Advertising in Malaysia -- A Cultural Perspective.

Published in:

International Journal of Advertising, 1994, v. 13, n. 2, p. 153, doi. 10.1080/02650487.1994.11104569

By:

Shengliang Deng;
Jivan, Smita;
Hassan, Mary-Louise

Publication type:

Article

Pan-European Advertising: Think Europe -- Act LocaI.

Published in:

International Journal of Advertising, 1994, v. 13, n. 2, p. 125, doi. 10.1080/02650487.1994.11104567

By:

Dibb, Sally;
Simkin, Lyndon;
Yuen, Rex

Publication type:

Article

Transnational Advertising Development and Management: An Account Planning Approach and a Process Framework.

Published in:

International Journal of Advertising, 1994, v. 13, n. 2, p. 95, doi. 10.1080/02650487.1994.11104566

By:

Banerjee, Ashish

Publication type:

Article

International Advertising Strategies by NIC Multinationals: The Case of a Korean Firm.

Published in:

1994

By:

Dong-Sung Cho;
Jinah Choi;
Youjae Yi

Publication type:

Case Study

How to Develop International Advertising Campaigns that Work: The Example of the European Food and Beverage Sector.

Published in:

International Journal of Advertising, 1993, v. 12, n. 3, p. 223, doi. 10.1080/02650487.1993.11104540

By:

Appelbaum, Ullrich;
Halliburton, Chris

Publication type:

Article

Oceans Apart: an Initial Exploration of Social Communication Differences in US and UK Prime-time Television Advertising.

Published in:

International Journal of Advertising, 1992, v. 11, n. 1, p. 69, doi. 10.1080/02650487.1992.11104478

By:

Katz, Helen;
Lee, Wei-Na

Publication type:

Article

Can Advertising be Standardized Among Similar Countries? A Cluster-Based Analysis.

Published in:

International Journal of Advertising, 1991, v. 10, n. 2, p. 137, doi. 10.1080/02650487.1991.11104444

By:

Sriram, Ven;
Gopalakrishna, Pradeep

Publication type:

Article

The Use of Advertising Agencies for Foreign Markets: Decentralized Decisions and Localized Approaches?

Published in:

International Journal of Advertising, 1991, v. 10, n. 2, p. 129, doi. 10.1080/02650487.1991.11104443

By:

Kanso, Ali

Publication type:

Article

Awareness Advertising – Japanese and US Agency Perspectives.

Published in:

International Journal of Advertising, 1990, v. 9, n. 2, p. 149, doi. 10.1080/02650487.1990.11107140

By:

Rau, Pradeep A.;
Mayo, Michael A.

Publication type:

Article

Role of Headquarter Control by Multinationals in International Advertising Decisions.

Published in:

International Journal of Advertising, 1988, v. 7, n. 4, p. 323, doi. 10.1080/02650487.1988.11107073

By:

Kirpalani, V. H.;
Laroche, Michel;
Darmon, René Y.

Publication type:

Article

Advertising Slogans and the 'Made-in' Concept.

Published in:

International Journal of Advertising, 1988, v. 7, n. 3, p. 237, doi. 10.1080/02650487.1988.11107063

By:

Head, David

Publication type:

Article

European Advertising Statistics.

Published in:

International Journal of Advertising, 1988, v. 7, n. 1, p. 17, doi. 10.1080/02650487.1988.11107044

By:

Waterson, M. J.

Publication type:

Article

The One and Many Worlds of Advertising.

Published in:

International Journal of Advertising, 1988, v. 7, n. 1, p. 11, doi. 10.1080/02650487.1988.11107043

By:

Boddewyn, J. J.

Publication type:

Article

Awareness Advertising and International Market Segmentation.

Published in:

International Journal of Advertising, 1987, v. 6, n. 4, p. 313, doi. 10.1080/02650487.1987.11107031

By:

Rau, Pradeep A.

Publication type:

Article

Advertising Standardization: A Re-examination.

Published in:

International Journal of Advertising, 1987, v. 6, n. 2, p. 145, doi. 10.1080/02650487.1987.11107011

By:

Ryans, John K.;
Ratz, David G.

Publication type:

Article

Consumer and Corporate Values: Yet Another View on Global Marketing.

Published in:

International Journal of Advertising, 1987, v. 6, n. 1, p. 29, doi. 10.1080/02650487.1987.11106998

By:

Clark Jr., Harold F.

Publication type:

Article

Advertising in Mainland China: A Preliminary Study.

Published in:

International Journal of Advertising, 1986, v. 5, n. 4, p. 317, doi. 10.1080/02650487.1986.11106984

By:

Stewart, Sally;
Campbell, Nigel

Publication type:

Article

Advertising in China: Looking Back at Looking Forward.

Published in:

International Journal of Advertising, 1986, v. 5, n. 4, p. 307, doi. 10.1080/02650487.1986.11106983

By:

Suk-ching Ho;
Yat-ming Sin

Publication type:

Article