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- Title
Online interventions for social marketing health behavior change campaigns: a meta-analysis of psychological architectures and adherence factors.
- Authors
Cugelman, Brian; Thelwall, Mike; Dawes, Phil
- Abstract
Researchers and practitioners have developed numerous online interventions that encourage people to reduce their drinking, increase their exercise, and better manage their weight. Motivations to develop eHealth interventions may be driven by the Internet's reach, interactivity, cost-effectiveness, and studies that show online interventions work. However, when designing online interventions suitable for public campaigns, there are few evidence-based guidelines, taxonomies are difficult to apply, many studies lack impact data, and prior meta-analyses are not applicable to large-scale public campaigns targeting voluntary behavioral change.
- Publication
Journal of medical Internet research, 2011, Vol 13, Issue 1, pe17
- ISSN
1438-8871
- Publication type
Journal Article
- DOI
10.2196/jmir.1367