UNIVERSIDADE ENGAJADA: RESGATANDO PMES NA CRISE DA COVID-19.

FRANCISCO BRAUNER, DANIELA; MACIEL REICHERT, FERNANDA; JANISSEK-MUNIZ, RAQUEL; ZEN, AURORA CARNEIRO; CALLEGARO DE MENEZES, DANIELA; QUADRADO CLOSS, LISIANE; HADDAD CARRARO, WENDY BEATRIZ WITT; SIMONE RUPPENTHAL, CARLA; MARIA MÜLLER, FERNANDA; SOARES LUBASZEWSKI, MARCELO; RHODEN, MARISA IGNEZ S.

The economic effects of isolation policies resulting from the COVID-19 pandemic have led small and medium-sized enterprises (SMEs) to look for alternatives to survive. Within this crisis scenario, an engaged university has an important role to play in a regional context in addressing not only health issues, but also any resultant social and economic problems. An engaged university needs to take actions that go beyond its traditional missions of education and research - it has to deliver knowledge to society. This paper analyzes a university-community project in Brazil to identify the necessary elements that help promote a regionally-engaged university: the SOS-PME Advisory Network project, which was originally designed to assist SMEs during the crisis. As a result, we identified elements necessary for promoting the university's third mission - social engagement by way of a university-community project: an engaged team, multidisciplinarity, project management, agility, alliances, a communication strategy, institutional support, and reputation.

BRAZIL; COVID-19 pandemic; SMALL business; BACK to basics (Education); SOCIAL problems

RAE: Revista de Administração de Empresas, 2020, Vol 60, Issue 6, p437

0034-7590

Academic Journal

10.1590/s0034-759020200607