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- Title
Chinese tobacco industry promotional activity on the microblog Weibo.
- Authors
Wang, Fan; Zheng, Pinpin; Yang, Dongyun; Freeman, Becky; Fu, Hua; Chapman, Simon
- Abstract
Although China ratified the WHO Framework Convention on Tobacco Control [FCTC] in 2005, the partial ban on tobacco advertising does not cover the internet. Weibo is one of the most important social media channels in China, using a format similar to its global counterpart, Twitter. The Weibo homepage is a platform to present products, brands and corporate culture. There is great potential for the tobacco industry to exploit Weibo to promote products.
- Publication
PloS one, 2014, Vol 9, Issue 6, pe99336
- ISSN
1932-6203
- Publication type
Journal Article
- DOI
10.1371/journal.pone.0099336