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Title
Strategies and practices in off-label marketing of pharmaceuticals: a retrospective analysis of whistleblower complaints.
Authors
Kesselheim, Aaron S; Mello, Michelle M; Studdert, David M
Abstract
Despite regulatory restrictions, off-label marketing of pharmaceutical products has been common in the US. However, the scope of off-label marketing remains poorly characterized. We developed a typology for the strategies and practices that constitute off-label marketing.