Works matching AU Kamakura, Wagner A.

Results: 77

Accounting for Voter Heterogeneity within and across Districts with a Factor-Analytic Voter-Choice Model.

Published in:

Political Analysis, 2007, v. 15, n. 1, p. 67, doi. 10.1093/pan/mpl006

By:

Wagner A. Kamakura;
José Afonso Mazzon

Publication type:

Article

THERE MAY BE NO BRAND USER DIFFERENCES, BUT SEGMENTS ARE THERE.

Published in:

2001

By:

Wedel, Michel;
Kamakura, Wagner A.

Publication type:

Letter

A dynamic perspective to the internationalization of small-medium enterprises.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 2, p. 236, doi. 10.1007/s11747-011-0267-0

By:

Kamakura, Wagner;
Ramón-Jerónimo, María;
Vecino Gravel, Julio

Publication type:

Article

Evaluation of subsidiary marketing performance: combining process and outcome performance metrics.

Published in:

Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 117, doi. 10.1007/s11747-008-0095-z

By:

Grewal, Dhruv;
Iyer, Gopalkrishnan R.;
Kamakura, Wagner A.;
Mehrotra, Anuj;
Sharma, Arun

Publication type:

Article

Multi-Index Binary Response Analysis of Large Data Sets.

Published in:

Journal of Business & Economic Statistics, 2010, v. 28, n. 1, p. 67, doi. 10.1198/jbes.2009.07170

By:

Naik, Prasad A.;
Wedel, Michel;
Kamakura, Wagner

Publication type:

Article

An Empirical Bayes Procedure for Improving Individual-Level Estimates and Predictions From Finite Mixtures of Multinomial Logit Models.

Published in:

Journal of Business & Economic Statistics, 2004, v. 22, n. 1, p. 121, doi. 10.1198/073500103288619449

By:

Kamakura, Wagner A.;
Wedel, Michel

Publication type:

Article

Using Voter-choice Modeling to Plan Final Campaigns in Runoff Elections.

Published in:

RAC: Revista de Administração Contemporânea, 2016, v. 20, n. 6, p. 753, doi. 10.1590/1982-7849rac2016160116

By:

Kamakura, Wagner Antonio

Publication type:

Article

Assessing the Service-Profit Chain.

Published in:

Marketing Science, 2002, v. 21, n. 3, p. 294, doi. 10.1287/mksc.21.3.294.140

By:

Kamakura, Wagner A.;
Mittal, Vikas;
De Rosa, Fernando;
Mazzon, José Afonso

Publication type:

Article

Modeling Preference and Structural Heterogeneity in Consumer Choice.

Published in:

Marketing Science, 1996, v. 15, n. 2, p. 152, doi. 10.1287/mksc.15.2.152

By:

Kamakura, Wagner A.;
Kim, Byung-Do;
Lee, Jonathan

Publication type:

Article

AN IDEAL-POINT PROBABILISTIC CHOICE MODEL FOR HETEROGENEOUS PREFERENCES.

Published in:

Marketing Science, 1986, v. 5, n. 3, p. 199, doi. 10.1287/mksc.5.3.199

By:

Kamakura, Wagner A.;
Srivastava, Rajendra K.

Publication type:

Article

Identifying Innovators for the Cross-Selling of New Products.

Published in:

Management Science, 2004, v. 50, n. 8, p. 1120, doi. 10.1287/mnsc.1040.0256

By:

Kamakura, Wagner A.;
Kossar, Bruce S.;
Wedel, Michel

Publication type:

Article

A Bayesian Model for Prelaunch Sales Forecasting of Recorded Music.

Published in:

Management Science, 2003, v. 49, n. 2, p. 179, doi. 10.1287/mnsc.49.2.179.12744

By:

Lee, Jonathan;
Boatwright, Peter;
Kamakura, Wagner A.

Publication type:

Article

How Economic Contractions and Expansions Affect Expenditure Patterns.

Published in:

Journal of Consumer Research, 2013, p. S92, doi. 10.1086/662611

By:

KAMAKURA, WAGNER A.;
YUXING DU, REX

Publication type:

Article

Financial Insecurity and Deprivation.

Published in:

Journal of Consumer Research, 2013, v. 39, n. 5, p. vii, doi. 10.1086/669342

By:

Fischer, Eileen;
Martin, Kelly D.;
Paul Hill, Ronald;
Kamakura, Wagner A.;
Rex Yuxing Du;
Peñaloza, Lisa;
Barnhart, Michelle;
Sharma, Eesha;
Alter, Adam L.;
Üstüner, Tuba;
Thompson, Craig J.

Publication type:

Article

How Economic Contractions and Expansions Affect Expenditure Patterns.

Published in:

Journal of Consumer Research, 2012, v. 39, n. 2, p. 229, doi. 10.1086/662611

By:

KAMAKURA, WAGNER A.;
YUXING DU, REX

Publication type:

Article

Unobserved Heterogeneity as an Alternative Explanation for "Reversal" Effects in Behavioral Research.

Published in:

Journal of Consumer Research, 2000, v. 27, n. 3, p. 324, doi. 10.1086/317588

By:

Hutchinson, J. Wesley;
Kamakura, Wagner A.;
Lynch, Jr, John G.

Publication type:

Article

Value-System Segmentation: Exploring the Meaning of LOV.

Published in:

Journal of Consumer Research, 1992, v. 19, n. 1, p. 119, doi. 10.1086/209291

By:

Kamakura, Wagner A.;
Novak, Thomas P.

Publication type:

Article

Value Segmentation: A Model for the Measurement of Values and Value Systems.

Published in:

Journal of Consumer Research, 1991, v. 18, n. 2, p. 208, doi. 10.1086/209253

By:

Kamakura, Wagner A.;
Mazzon, Jose Afonso

Publication type:

Article

Measuring Market Efficiency and Welfare Loss.

Published in:

Journal of Consumer Research, 1988, v. 15, n. 3, p. 289, doi. 10.1086/209167

By:

Kamakura, Wagner A.;
Ratchford, Brian T.;
Agrawal, Jagdish

Publication type:

Article

CRITÉRIOS DE ESTRATIFICAÇÃO E COMPARAÇÃO DE CLASSIFICADORES SOCIOECONÔMICOS NO BRASIL.

Published in:

RAE: Revista de Administração de Empresas, 2016, v. 56, n. 1, p. 55, doi. 10.1590/S0034-759020160106

By:

KAMAKURA, WAGNER;
MAZZON, JOSÉ AFONSO

Publication type:

Article

Applications Reviews.

Published in:

Interfaces, 1988, v. 18, n. 4, p. 92, doi. 10.1287/inte.18.4.92

By:

Hall, Jr., John R.;
Millen, Roger N.;
Dale, Charles;
Martinich, Joseph S.;
Kamakura, Wagner A.

Publication type:

Article

Journal of Marketing/Journal of Marketing/ Journal of Marketing Research/Journal of the Operational Research Society/Marketing Science.

Published in:

Interfaces, 1988, v. 18, n. 3, p. 116

By:

Hall, Jr., John R.;
Millen, Roger N.;
Dale, Charles;
Martinich, Joseph S.;
Kamakura, Wagner A.

Publication type:

Article

Applications Reviews.

Published in:

Interfaces, 1988, v. 18, n. 2, p. 111, doi. 10.1287/inte.18.2.111

By:

Hall Jr., John R.;
Millen, Roger N.;
Dale, Charles;
Martinich, Joseph S.;
Kamakura, Wagner A.

Publication type:

Article

Applications Reviews.

Published in:

1988

By:

Hall Jr., John R.;
Millen, Roger N.;
Dale, Charles;
Martinich, Joseph S.;
Kamakura, Wagner A.

Publication type:

Abstract

Long-term Forecasting with Innovation Diffusion Models: The Impact of Replacement Purchases.

Published in:

Journal of Forecasting, 1987, v. 6, n. 1, p. 1, doi. 10.1002/for.3980060102

By:

Kamakura, Wagner A.;
Balasubramanian, Siva K.

Publication type:

Article

Tailored Interviewing: An Application of Item Response Theory for personality Measurement.

Published in:

Journal of Personality Assessment, 1989, v. 53, n. 3, p. 502, doi. 10.1207/s15327752jpa5303_8

By:

Kamakura, Wagner A.;
Balasubramanian, Siva K.

Publication type:

Article

Assessing the Market Value of Real Estate Property with a Geographically Weighted Stochastic Frontier Model.

Published in:

Real Estate Economics, 2008, v. 36, n. 4, p. 717, doi. 10.1111/j.1540-6229.2008.00228.x

By:

Samaha, Stephen A.;
Kamakura, Wagner A.

Publication type:

Article

Viewer Preference Segmentation and Viewing Choice Models for Network Television.

Published in:

Journal of Advertising, 1992, v. 21, n. 1, p. 1, doi. 10.1080/00913367.1992.10673356

By:

Rust, Roland T.;
Kamakura, Wagner A.;
Alpert, Mark I.

Publication type:

Article

Reviewing the reviewers: The impact of individual film critics on box office performance.

Published in:

Quantitative Marketing & Economics, 2007, v. 5, n. 4, p. 401, doi. 10.1007/s11129-007-9029-1

By:

Boatwright, Peter;
Basuroy, Suman;
Kamakura, Wagner

Publication type:

Article

Is silence golden? An inquiry into the meaning of silence in professional product evaluations.

Published in:

Quantitative Marketing & Economics, 2006, v. 4, n. 2, p. 119, doi. 10.1007/s11129-006-3181-x

By:

Kamakura, Wagner;
Basuroy, Suman;
Boatwright, Peter

Publication type:

Article

A NOTE ON "THE USE OF CATEGORICAL VARIABLES IN DATA ENVELOPMENT ANALYSIS"

Published in:

Management Science, 1988, v. 34, n. 10, p. 1273, doi. 10.1287/mnsc.34.10.1273

By:

Kamakura, Wagner A.

Publication type:

Article

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget.

Published in:

Journal of Marketing, 2008, v. 72, n. 6, p. 109, doi. 10.1509/jmkg.72.6.109

By:

Du, Rex Y;
Kamakura, Wagner A

Publication type:

Article

Size and Share of Customer Wallet.

Published in:

Journal of Marketing, 2007, v. 71, n. 2, p. 94, doi. 10.1509/jmkg.71.2.094

By:

Du, Rex Yuxing;
Kamakura, Wagner A.;
Mela, Carl F.

Publication type:

Article

Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation.

Published in:

Journal of Marketing, 2004, v. 68, n. 3, p. 48, doi. 10.1509/jmkg.68.3.48.34766

By:

Mittal, Vikas;
Kamakura, Wagner A.;
Govind, Rahul

Publication type:

Article

The economic worth of celebrity endorsers: An event study analysis.

Published in:

Journal of Marketing, 1995, v. 59, n. 3, p. 56, doi. 10.1177/002224299505900305

By:

Agrawal, Jagdish;
Kamakura, Wagner A.

Publication type:

Article

Measure twice and cut once: the carpenter's rule still applies.

Published in:

Marketing Letters, 2015, v. 26, n. 3, p. 237, doi. 10.1007/s11002-014-9298-x

By:

Kamakura, Wagner

Publication type:

Article

Sequential market basket analysis.

Published in:

Marketing Letters, 2012, v. 23, n. 3, p. 505, doi. 10.1007/s11002-012-9181-6

By:

Kamakura, Wagner

Publication type:

Article

Challenges and opportunities in high-dimensional choice data analyses.

Published in:

Marketing Letters, 2008, v. 19, n. 3/4, p. 201, doi. 10.1007/s11002-008-9036-3

By:

Naik, Prasad;
Wedel, Michel;
Bacon, Lynd;
Bodapati, Anand;
Bradlow, Eric;
Kamakura, Wagner;
Kreulen, Jeffrey;
Lenk, Peter;
Madigan, David;
Montgomery, Alan

Publication type:

Article

Choice Models and Customer Relationship Management.

Published in:

Marketing Letters, 2005, v. 16, n. 3/4, p. 279, doi. 10.1007/s11002-005-5892-2

By:

Kamakura, Wagner;
Mela, Carl;
Ansari, Asim;
Bodapati, Anand;
Fader, Pete;
Iyengar, Raghuram;
Naik, Prasad;
Neslin, Scott;
Sun, Baohong;
Verhoef, Peter;
Wedel, Michel;
Wilcox, Ron

Publication type:

Article

Inferring Market Structure from Customer Response to Competing and Complementary Products.

Published in:

Marketing Letters, 2002, v. 13, n. 3, p. 221, doi. 10.1023/A:1020222821774

By:

Elrod, Terry;
Russell, Gary J.;
Shocker, Allan D.;
Andrews, Rick L.;
Bacon, Lynd;
Bayus, Barry L.;
Carroll, J. Douglas;
Johnson, Richard M.;
Kamakura, Wagner A.;
Lenk, Peter;
Mazanec, Josef A.;
Rao, Vithala R.;
Shankar, Venkatesh

Publication type:

Article

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling.

Published in:

Marketing Letters, 1999, v. 10, n. 3, p. 219, doi. 10.1023/A:1008054316179

By:

Wedel, Michel;
Kamakura, Wagner;
Arora, Neeraj;
Bemmaor, Albert;
Jeongwen Chiang;
Elrod, Terry;
Johnson, Rich;
Lenk, Peter;
Neslin, Scott;
Poulsen, Carsten Stig

Publication type:

Article

Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 335, doi. 10.1023/A:1007916714911

By:

Desarbo, Wayne S.;
Ansari, Asim;
Chintagunta, Pradeep;
Himmelberg, Charles;
Jedidi, Kamel;
Johnson, Richard;
Kamakura, Wagner;
Lenk, Peter;
Srinivasan, Kannan;
Wedel, Michel

Publication type:

Article

Issues in the Estimation and Application of Latent Structure Models of Choice.

Published in:

Marketing Letters, 1994, v. 5, n. 4, p. 323, doi. 10.1007/BF00999208

By:

Dillon, William R.;
Böckenholt, Ulf;
De Borrero, Melinda Smith;
Bozdogan, Ham;
De Sarbo, Wayne;
Gupta, Sunil;
Kamakura, Wagner;
Kumar, Ajith;
Ramaswamy, Benkatram;
Zenor, Michael

Publication type:

Article

Incorporating Choice Dynamics in Models of Consumer Behavior.

Published in:

Marketing Letters, 1991, v. 2, n. 3, p. 241, doi. 10.1007/BF00554129

By:

McLister, Leigh;
Srivastava, Rajendra;
Horowitz, Joel;
Jones, Morgan;
Kamakura, Wagner;
Kulchitsky, Jack;
Ratchford, Brian;
Russel, Gary;
Sultan, Fareena;
Tetsuo Yai;
Weiss, Doyle;
Winer, Russ

Publication type:

Article

Factor analysis with (mixed) observed and latent variables in the exponential family.

Published in:

Psychometrika, 2001, v. 66, n. 4, p. 515, doi. 10.1007/BF02296193

By:

WEDEL, MICHEL;
KAMAKURA, WAGNER A.

Publication type:

Article

Consumer Evaluations of Line Extensions: A Conjoint Approach.

Published in:

Advances in Consumer Research, 1996, v. 23, n. 1, p. 289

By:

Moonkyu Lee;
Jonathan Lee;
Kamakura, Wagner A.

Publication type:

Article

A QUICK AND SIMPLE PROCEDURE FOR BENEFIT SEGMENTATION BASED ON CONJOINT EXPERIMENTS.

Published in:

Advances in Consumer Research, 1987, v. 14, n. 1, p. 567

By:

Agrawal, Jagdish;
Kamakura, Wagner A.

Publication type:

Article

THE USEFULNESS OF INDICES OF CONSUMER SENTIMENT IN PREDICTING EXPENDITURES.

Published in:

Advances in Consumer Research, 1983, v. 10, n. 1, p. 596

By:

Leone, Robert P.;
Kamakura, Wagner A.

Publication type:

Article

LATENT TRAIT THEORY AND ATTITUDE SCALING: THE USE OF INFORMATION FUNCTIONS FOR ITEM SELECTION.

Published in:

Advances in Consumer Research, 1982, v. 9, n. 1, p. 251

By:

Kamakura, Wagner;
Srivastava, Rajendra K.

Publication type:

Article

The Estimation of Multinomial Probit Models: A New Calibration Algorithm.

Published in:

Transportation Science, 1989, v. 23, n. 4, p. 253, doi. 10.1287/trsc.23.4.253

By:

Kamakura, Wagner A.

Publication type:

Article