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- Title
Classification and regression tree analysis in public health: methodological review and comparison with logistic regression.
- Authors
Lemon, Stephenie C; Roy, Jason; Clark, Melissa A; Friedmann, Peter D; Rakowski, William
- Abstract
Audience segmentation strategies are of increasing interest to public health professionals who wish to identify easily defined, mutually exclusive population subgroups whose members share similar characteristics that help determine participation in a health-related behavior as a basis for targeted interventions. Classification and regression tree (C&RT) analysis is a nonparametric decision tree methodology that has the ability to efficiently segment populations into meaningful subgroups. However, it is not commonly used in public health.
- Publication
Annals of behavioral medicine : a publication of the Society of Behavioral Medicine, 2003, Vol 26, Issue 3, p172
- ISSN
0883-6612
- Publication type
Journal Article
- DOI
10.1207/S15324796ABM2603_02