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- Title
Using Twitter for breast cancer prevention: an analysis of breast cancer awareness month.
- Authors
Thackeray, Rosemary; Burton, Scott H; Giraud-Carrier, Christophe; Rollins, Stephen; Draper, Catherine R
- Abstract
One in eight women will develop breast cancer in her lifetime. The best-known awareness event is breast cancer awareness month (BCAM). BCAM month outreach efforts have been associated with increased media coverage, screening mammography and online information searching. Traditional mass media coverage has been enhanced by social media. However, there is a dearth of literature about how social media is used during awareness-related events. The purpose of this research was to understand how Twitter is being used during BCAM.
- Publication
BMC cancer, 2013, Vol 13, p508
- ISSN
1471-2407
- Publication type
Journal Article
- DOI
10.1186/1471-2407-13-508