Works matching AU Rust, Roland

Results: 93

Sex and the Retired Professor.

Published in:

2008

By:

Rust, Roland T.

Publication type:

Letter

MARKETING DECISION MODELS HAVE VALUE.

Published in:

Marketing Research, 2001, v. 13, n. 4, p. 40

By:

Rust, Roland T.

Publication type:

Article

Satisfaction is relative.

Published in:

Marketing Research, 1997, v. 9, n. 2, p. 14

By:

Varki, Sajeev;
Rust, Roland T.

Publication type:

Article

Executive confidence and myopic marketing management.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1118, doi. 10.1007/s11747-022-00909-z

By:

Chung, Tuck Siong;
Low, Angie;
Rust, Roland T.

Publication type:

Article

A strategic framework for artificial intelligence in marketing.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 30, doi. 10.1007/s11747-020-00749-9

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

Technology-driven service strategy.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 6, p. 906, doi. 10.1007/s11747-017-0545-6

By:

Huang, Ming-Hui;
Rust, Roland

Publication type:

Article

Adaptive personalization using social networks.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 66, doi. 10.1007/s11747-015-0441-x

By:

Chung, Tuck;
Wedel, Michel;
Rust, Roland

Publication type:

Article

The duality of decisions and the case for impulsiveness metrics.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 468, doi. 10.1007/s11747-011-0256-3

By:

Arens, Zachary;
Rust, Roland

Publication type:

Article

Sustainability and consumption.

Published in:

Journal of the Academy of Marketing Science, 2011, v. 39, n. 1, p. 40, doi. 10.1007/s11747-010-0193-6

By:

Huang, Ming-Hui;
Rust, Roland

Publication type:

Article

The Customer Economics of Internet Privacy.

Published in:

Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 455, doi. 10.1177/009207002236917

By:

Rust, Roland T.;
Kannan, P. K.;
Na Peng

Publication type:

Article

Interrater Reliability.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 71, doi. 10.1207/S15327663JCP1001&2_06

By:

Grayson, Kent;
Rust, Roland

Publication type:

Article

Engaged to a Robot? The Role of AI in Service.

Published in:

Journal of Service Research, 2021, v. 24, n. 1, p. 30, doi. 10.1177/1094670520902266

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

Artificial Intelligence in Service.

Published in:

Journal of Service Research, 2018, v. 21, n. 2, p. 155, doi. 10.1177/1094670517752459

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

IT-Related Service: A Multidisciplinary Perspective.

Published in:

Journal of Service Research, 2013, v. 16, n. 3, p. 251, doi. 10.1177/1094670513481853

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

Call for Papers: Journal of Service Research Special Issue on IT-Related Service: A Multidisciplinary Perspective.

Published in:

Journal of Service Research, 2011, v. 14, n. 3, p. 251, doi. 10.1177/1094670511414044

By:

Lemon, Katherine N.;
Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

The Path to Customer Centricity.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 113, doi. 10.1177/1094670506294666

By:

Shah, Denish;
Rust, Roland T.;
Parasuraman, A.;
Staelin, Richard;
Day, George S.

Publication type:

Article

The First Seven Years of JSR.

Published in:

2005

By:

Rust, Roland

Publication type:

Editorial

A Call for a Wider Range of Service Research.

Published in:

2004

By:

Rust, Roland

Publication type:

Editorial

Customer Equity Management: Charting New Directions for the Future of Marketing.

Published in:

Journal of Service Research, 2002, v. 5, n. 1, p. 4, doi. 10.1177/1094670502005001002

By:

Hogan, John E.;
Lemon, Katherine N.;
Rust, Roland T.

Publication type:

Article

Seven Barriers to Customer Equity Management.

Published in:

Journal of Service Research, 2002, v. 5, n. 1, p. 77, doi. 10.1177/1094670502005001008

By:

Bell, David;
Deighton, John;
Reinartz, Werner J.;
Rust, Roland T.;
Swartz, Gordon

Publication type:

Article

Editorial: The Rise of E-Service.

Published in:

2001

By:

Rust, Roland

Publication type:

Editorial

Editorial: Automating Service.

Published in:

Journal of Service Research, 1999, v. 2, n. 1, p. 3, doi. 10.1177/109467059921001

By:

Rust, Roland

Publication type:

Article

EDITORIAL: Practitioner Articles in JSR.

Published in:

1999

By:

Rust, Roland

Publication type:

Editorial

Editorial: Technology and Service.

Published in:

1999

By:

Rust, Roland

Publication type:

Editorial

What Is the Domain of Service Research?

Published in:

Journal of Service Research, 1998, v. 1, n. 2, p. 1, doi. 10.1177/109467059800100201

By:

Rust, Roland

Publication type:

Article

What Kind of Journal Is the Journal of Service Research?

Published in:

Journal of Service Research, 1998, v. 1, n. 1, p. 3, doi. 10.1177/109467059800100101

By:

Rust, Roland

Publication type:

Article

Should We Delight the Customer?

Published in:

Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 86, doi. 10.1177/0092070300281008

By:

Rust, Roland T.;
Oliver, Richard L.

Publication type:

Article

The Price of Competitiveness in Competitive Pricing.

Published in:

Journal of the Academy of Marketing Science, 1997, v. 25, n. 2, p. 109, doi. 10.1007/BF02894346

By:

Griffith, David E.;
Rust, Roland T.

Publication type:

Article

The Service Revolution and the Transformation of Marketing Science.

Published in:

Marketing Science, 2014, v. 33, n. 2, p. 206, doi. 10.1287/mksc.2013.0836

By:

Rust, Roland T.;
Ming-Hui Huang

Publication type:

Article

My Mobile Music: An Adaptive Personalization System for Digital Audio Players.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 52, doi. 10.1287/mksc.1080.0371

By:

Chung, Tuck Siong;
Rust, Roland T.;
Wedel, Michel

Publication type:

Article

Marketing Models of Service and Relationships.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 560, doi. 10.1287/mksc.1050.0139

By:

Rust, Roland T.;
Tuck Siong Chung

Publication type:

Article

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM.

Published in:

Marketing Science, 2005, v. 24, n. 3, p. 477, doi. 10.1287/mksc.1040.0107

By:

Rust, Roland T.;
Verhoef, Peter C.

Publication type:

Article

What You Don't Know About Customer-Perceived Quality: The Role of Customer Expectation Distribution.

Published in:

Marketing Science, 1999, v. 18, n. 1, p. 77, doi. 10.1287/mksc.18.1.77

By:

Rust, Roland T.;
Inman, J. Jeffrey;
Jia, Jianmin;
Zahorik, Anthony

Publication type:

Article

Customer satisfaction, productivity, and profitability: Differences between goods and services.

Published in:

Marketing Science, 1997, v. 16, n. 2, p. 129, doi. 10.1287/mksc.16.2.129

By:

Anderson, Eugene W.;
Fornell, Claes;
Rust, Roland T.

Publication type:

Article

ESTIMATING GEOGRAPHIC CUSTOMER DENSITIES USING KERNEL DENSITY ESTIMATION.

Published in:

Marketing Science, 1989, v. 8, n. 2, p. 191, doi. 10.1287/mksc.8.2.191

By:

Donthu, Naveen;
Rust, Roland T.

Publication type:

Article

A BAYESIAN CROSS-VALIDATED LIKELIHOOD METHOD FOR COMPARING ALTERNATIVE SPECIFICATION OF QUANTITATIVE MODELS.

Published in:

Marketing Science, 1985, v. 4, n. 1, p. 20, doi. 10.1287/mksc.4.1.20

By:

Rust, Roland T.;
Schmittlein, David C.

Publication type:

Article

ON ESTABLISHING A DIALOGUE IN TELEVISION VIEWING RESEARCH: RESPONSE.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 126, doi. 10.1287/mksc.3.2.126

By:

Rust, Roland T.;
Alpert, Mark I.

Publication type:

Article

AN AUDIENCE FLOW MODEL OF TELEVISION VIEWING CHOICE.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 113, doi. 10.1287/mksc.3.2.113

By:

Rust, Roland T.;
Alpert, Mark I.

Publication type:

Article

HOW INFORMATION TECHNOLOGY STRATEGY AND INVESTMENTS INFLUENCE FIRM PERFORMANCE: CONJECTURE AND EMPIRICAL EVIDENCE1.

Published in:

MIS Quarterly, 2016, v. 40, n. 1, p. 223

By:

Mithas, Sunil;
Rust, Roland T.

Publication type:

Article

Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria.

Published in:

Management Science, 1995, v. 41, n. 2, p. 322, doi. 10.1287/mnsc.41.2.322

By:

Rust, Roland T.;
Simester, Duncan

Publication type:

Article

Return on Quality at Chase Manhattan Bank.

Published in:

Interfaces, 1999, v. 29, n. 2, p. 62, doi. 10.1287/inte.29.2.62

By:

Rust, Roland T.;
Keiningham, Timothy;
Clemens, Stephen;
Zahorik, Anthony

Publication type:

Article

The GenAI Future of Consumer Research.

Published in:

Journal of Consumer Research, 2025, v. 52, n. 1, p. 4, doi. 10.1093/jcr/ucaf013

By:

Huang, Ming-Hui;
Rust, Roland T

Publication type:

Article

Comment: Is Advertising a Zombie?

Published in:

2016

By:

Rust, Roland T.

Publication type:

Opinion

Notes and Comments: The Death of Advertising.

Published in:

1994

By:

Rust, Roland T.;
Oliver, Richard W.

Publication type:

Editorial

Emotional Feelings and Evaluative Dimensions of Advertising: Are They Related?

Published in:

Journal of Advertising, 1993, v. 22, n. 1, p. 61, doi. 10.1080/00913367.1993.10673397

By:

Stout, Patricia A.;
Rust, Roland T.

Publication type:

Article

Viewer Preference Segmentation and Viewing Choice Models for Network Television.

Published in:

Journal of Advertising, 1992, v. 21, n. 1, p. 1, doi. 10.1080/00913367.1992.10673356

By:

Rust, Roland T.;
Kamakura, Wagner A.;
Alpert, Mark I.

Publication type:

Article

Scheduling Network Television Programs: A Heuristic Audience Flow Approach to Maximizing Audience Share.

Published in:

Journal of Advertising, 1989, v. 18, n. 2, p. 11, doi. 10.1080/00913367.1989.10673147

By:

Rust, Roland T.;
Eechambadi, Naras V.

Publication type:

Article

A Programming and Positioning Strategy for Cable Television Networks.

Published in:

Journal of Advertising, 1988, v. 17, n. 4, p. 6, doi. 10.1080/00913367.1988.10673124

By:

Rust, Roland T.;
Donthu, Naveen

Publication type:

Article

THE AVAILABILITY AND QUALITY OF TELEVISION VIEWING DATA: A RESPONSE.

Published in:

Journal of Advertising, 1986, v. 15, n. 4, p. 64, doi. 10.1080/00913367.1986.10673041

By:

Rust, Roland T.;
Leone, Robert P.;
Zimmer, Mary R.

Publication type:

Article

ESTIMATING THE DUPLICATED AUDIENCE OF MEDIA VEHICLES IN NATIONAL ADVERTISING SCHEDULES.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 30, doi. 10.1080/00913367.1986.10673016

By:

Rust, Roland T.;
Zimmer, Mary R.;
Leone, Robert P.

Publication type:

Article