Works matching AU Reid, Leonard N.

Results: 76

The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior.

Published in:

Psychology & Marketing, 2013, v. 30, n. 8, p. 635, doi. 10.1002/mar.20634

By:

Baek, Tae Hyun;
Reid, Leonard N.

Publication type:

Article

How Researchers Respond to Replication Requests.

Published in:

Journal of Consumer Research, 1982, v. 9, n. 2, p. 216, doi. 10.1086/208916

By:

Reid, Leonard N.;
Rotfeld, Herbert J.;
Wimmer, Roger D.

Publication type:

Article

HOW MANY CREATIVE ALTERNATIVES TO GENERATE?

Published in:

Journal of Advertising, 1983, v. 12, n. 4, p. 46, doi. 10.1080/00913367.1983.10672863

By:

Vanden Bergh, Bruce G.;
Reid, Leonard N.;
Schorin, Gerald A.

Publication type:

Article

SATISFACTION WITH THE INFORMATIONAL VALUE OF MAGAZINE AND TELEVISION ADVERTISING.

Published in:

Journal of Advertising, 1983, v. 12, n. 3, p. 27, doi. 10.1080/00913367.1983.10672845

By:

Soley, Lawrence C.;
Reid, Leonard N.

Publication type:

Article

PROMOTIONAL SPENDING EFFECTS IN HIGH INVOLVEMENT ELECTIONS: AN EXAMINATION OF THE VOTER INVOLVEMENT EXPLANATION.

Published in:

Journal of Advertising, 1983, v. 12, n. 2, p. 43, doi. 10.1080/00913367.1983.10672839

By:

Reid, Leonard N.;
Soley, Lawrence C.

Publication type:

Article

INDUSTRIAL AD READERSHIP AS A FUNCTION OF HEADLINE TYPE.

Published in:

Journal of Advertising, 1983, v. 12, n. 1, p. 34, doi. 10.1080/00913367.1983.10672828

By:

Soley, Lawrence C.;
Reid, Leonard N.

Publication type:

Article

GENERALIZED AND PERSONALIZED ATTITUDES TOWARD ADVERTISING'S SOCIAL AND ECONOMIC EFFECTS.

Published in:

Journal of Advertising, 1982, v. 11, n. 3, p. 3, doi. 10.1080/00913367.1982.10672805

By:

Reid, Leonard N.;
Soley, Lawrence C.

Publication type:

Article

REPLICATION IN ADVERTISING RESEARCH: 1977, 1978, 1979.

Published in:

Journal of Advertising, 1981, v. 10, n. 1, p. 3, doi. 10.1080/00913367.1981.10672750

By:

Reid, Leonard N.;
Soley, Lawrence C.;
Wimmer, Roger D.

Publication type:

Article

A COMPARISON OF INFLUENCES ON FIXED AND GRID RADIO ADVERTISING RATES.

Published in:

Journal of Advertising, 1980, v. 9, n. 4, p. 15, doi. 10.1080/00913367.1980.10673333

By:

Soley, Lawrence C.;
Teel Jr., Jesse E.;
Reid, Leonard N.

Publication type:

Article

STUDYING THE CHILD/TELEVISION ADVERTISING RELATIONSHIP: A SYMBOLIC INTERACTIONIST APPROACH.

Published in:

Journal of Advertising, 1979, v. 8, n. 4, p. 13, doi. 10.1080/00913367.1979.10673291

By:

Reid, Leonard N.;
Frazer, Charles F.

Publication type:

Article

THE IMPACT OF FAMILY GROUP INTERACTION ON CHILDREN'S UNDERSTANDING OF TELEVISION ADVERTISING.

Published in:

Journal of Advertising, 1979, v. 8, n. 3, p. 13, doi. 10.1080/00913367.1979.10673283

By:

Reid, Leonard N.

Publication type:

Article

A SHOPPING LIST EXPERIMENT OF THE IMPACT OF ADVERTISING ON BRAND IMAGES.

Published in:

Journal of Advertising, 1979, v. 8, n. 2, p. 26, doi. 10.1080/00913367.1979.10717973

By:

Reid, Leonard N.;
Buchanan, Lauranne

Publication type:

Article

Potential Secondary Effects of Regulating Children's Television Advertising.

Published in:

Journal of Advertising, 1979, v. 8, n. 1, p. 9, doi. 10.1080/00913367.1979.10673265

By:

Rotfeld, Herbert J.;
Reid, Leonard N.

Publication type:

Article

Are Advertising Educators Good Judges of Creative Talent?

Published in:

Journal of Advertising, 1977, v. 6, n. 3, p. 41, doi. 10.1080/00913367.1977.10672707

By:

Reid, Leonard N.

Publication type:

Article

Toward an Associative Model of Advertising Creativity.

Published in:

Journal of Advertising, 1976, v. 5, n. 4, p. 24, doi. 10.1080/00913367.1976.10672660

By:

Reid, Leonard N.;
Rotfeld, Herbert J.

Publication type:

Article

Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements.

Published in:

International Journal of Advertising, 2013, v. 32, n. 4, p. 587, doi. 10.2501/IJA-32-4-587-616

By:

Hojoon Choi;
Kyunga Yoo;
Tae Hyun Baek;
Reid, Leonard N.;
Macias, Wendy

Publication type:

Article

Dietary supplement advertising in the US.

Published in:

International Journal of Advertising, 2012, v. 31, n. 3, p. 547, doi. 10.2501/IJA-31-3-547-577

By:

DeLorme, Denise E.;
Huh, Jisu;
Reid, Leonard N.;
An, Soontae

Publication type:

Article

Scepticism towards DTC advertising.

Published in:

International Journal of Advertising, 2012, v. 31, n. 1, p. 147, doi. 10.2501/IJA-31-1-147-168

By:

Jisu Huh;
DeLorme, Denise E.;
Reid, Leonard N.

Publication type:

Article

Agency practitioners' meta-theories of advertising.

Published in:

International Journal of Advertising, 2009, v. 28, n. 4, p. 639, doi. 10.2501/S0265048709200801

By:

Nyilasy, Gergely;
Reid, Leonard N.

Publication type:

Article

The academician--practitioner gap in advertising.

Published in:

International Journal of Advertising, 2007, v. 26, n. 4, p. 425, doi. 10.1080/02650487.2007.11073027

By:

Nyilasy, Gergely;
Reid, Leonard N.

Publication type:

Article

Creative Strategies in Highly Creative Domestic and International Television Advertising.

Published in:

International Journal of Advertising, 1985, v. 4, n. 1, p. 11, doi. 10.1080/02650487.1985.11105039

By:

Reid, Leonard N.;
Lane, W. Ronald;
Wenthe, Leila S.;
Smith, Otto W.

Publication type:

Article

Media Credibility and Informativeness of Direct- to-Consumer Prescription Drug Advertising.

Published in:

Health Marketing Quarterly, 2004, v. 21, n. 3, p. 27, doi. 10.1300/J026v21n03_03

By:

Jisu Huh;
DeLorme, Denise E.;
Reid, Leonard N.

Publication type:

Article

TRUST IN DIFFERENT ADVERTISING MEDIA.

Published in:

Journalism & Mass Communication Quarterly, 2007, v. 84, n. 3, p. 455, doi. 10.1177/107769900708400304

By:

Hyeonjin Soh;
Reid, Leonard N.;
King, Karen Whitehill

Publication type:

Article

THE INFORMATION UTILITY OF DTC PRESCRIPTION DRUG ADVERTISING.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 788, doi. 10.1177/107769900408100405

By:

Jisu Huh;
DeLorme, Denise E.;
Reid, Leonard N.

Publication type:

Article

ADVERTISING MANAGERS' PERCEPTIONS OF SALES EFFECTS AND CREATIVE PROPERTIES OF NATIONAL NEWSPAPER ADVERTISING: THE MEDIUM REVISITED.

Published in:

Journalism & Mass Communication Quarterly, 2003, v. 80, n. 2, p. 410, doi. 10.1177/107769900308000211

By:

Reid, Leonard N.;
King, Karen Whitehill

Publication type:

Article

A DEMAND-SIDE VIEW OF MEDIA SUBSTITUTABILITY IN NATIONAL ADVERTISING: A STUDY OF ADVERTISER OPINIONS ABOUT TRADITIONAL MEDIA OPTIONS.

Published in:

Journalism & Mass Communication Quarterly, 2000, v. 77, n. 2, p. 292, doi. 10.1177/107769900007700205

By:

Reid, Leonard N.;
King, Karen Whitehill

Publication type:

Article

Age Differences in How Consumers Behave Following Exposure to DTC Advertising.

Published in:

Health Communication, 2006, v. 20, n. 3, p. 255, doi. 10.1207/s15327027hc2003_5

By:

DeLorme, Denise E.;
Huh, Jisu;
Reid, Leonard N.

Publication type:

Article

BLACK AND WHITE MODELS AND THEIR ACTIVITIES IN MODERN CIGARETTE AND ALCOHOL ADS.

Published in:

Journalism Quarterly, 1994, v. 71, n. 4, p. 873, doi. 10.1177/107769909407100411

By:

Reid, Leonard N.;
King, Karen Whitehill

Publication type:

Article

Taking It Off: Are Models In Magazine Ads Wearing Less?

Published in:

Journalism Quarterly, 1988, v. 65, n. 4, p. 960, doi. 10.1177/107769908806500419

By:

Soley, Lawrence C.;
Reid, Leonard N.

Publication type:

Article

Army Advertising's Perceived Influence: Some Preliminary Findings.

Published in:

Journalism Quarterly, 1988, v. 65, n. 3, p. 719, doi. 10.1177/107769908806500324

By:

Harkey, William H.;
Reid, Leonard N.;
King, Karen Whitehill

Publication type:

Article

Methods of Presentation Used In Clio-Winning Television Commercials.

Published in:

Journalism Quarterly, 1985, v. 62, n. 3, p. 553, doi. 10.1177/107769908506200314

By:

Reid, Leonard N.;
Lane, W. Ronald;
Wenthe, Leila S.;
Smith, Otto W.

Publication type:

Article

Baiting Viewers: Violence and Sex In Television Program Advertisements.

Published in:

Journalism Quarterly, 1985, v. 62, n. 1, p. 105, doi. 10.1177/107769908506200116

By:

Soley, Lawrence C.;
Reid, Leonard N.

Publication type:

Article

Attention To Magazine Ads As Function of Layout Design.

Published in:

Journalism Quarterly, 1984, v. 61, n. 2, p. 439, doi. 10.1177/107769908406100233

By:

Reid, Leonard N.;
Rotfeld, Herbert J.;
Barnes, James H.

Publication type:

Article

Advertising Article Productivity Of the U.S. Academic Community.

Published in:

Journalism Quarterly, 1983, v. 60, n. 3, p. 464, doi. 10.1177/107769908306000311

By:

Soley, Lawrence C.;
Reid, Leonard N.

Publication type:

Article

Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor.

Published in:

Journalism Quarterly, 1982, v. 59, n. 3, p. 374, doi. 10.1177/107769908205900303

By:

Rotfeld, Herbert J.;
Reid, Leonard N.;
Wilcox, Gary B.

Publication type:

Article

Researcher's Response To Replication Requests.

Published in:

Journalism Quarterly, 1982, v. 59, n. 2, p. 317, doi. 10.1177/107769908205900223

By:

Wimmer, Roger D.;
Reid, Leonard N.

Publication type:

Article

Factor Study of Dimensions of Advertiser Credibility.

Published in:

Journalism Quarterly, 1981, v. 58, n. 4, p. 629, doi. 10.1177/107769908105800418

By:

Vandenbergh, Bruce G.;
Soley, Lawrence C.;
Reid, Leonard N.

Publication type:

Article

How Informative Are Ads on Children's TV Shows?

Published in:

Journalism Quarterly, 1981, v. 58, n. 1, p. 108, doi. 10.1177/107769908105800120

By:

Reid, Leonard N.;
Rotfeld, Herbert J.

Publication type:

Article

Blacks in Introductory Ads.

Published in:

Journalism Quarterly, 1980, v. 57, n. 3, p. 485, doi. 10.1177/107769908005700318

By:

Reid, Leonard N.;
Bergh, Bruce G. Vanden

Publication type:

Article

Family Income, TV Viewing And Children's Cereal Ratings.

Published in:

Journalism Quarterly, 1980, v. 57, n. 2, p. 327, doi. 10.1177/107769908005700221

By:

Reid, Leonard N.;
Bearden, William O.;
Teel, Jesse E.

Publication type:

Article

'Key Visuals' as Correlates Of Interest in TV Ads.

Published in:

Journalism Quarterly, 1979, v. 56, n. 4, p. 865, doi. 10.1177/107769907905600426

By:

Reid, Leonard N.;
Haan, David

Publication type:

Article

Sports Illustrated's Coverage Of Women in Sports.

Published in:

Journalism Quarterly, 1979, v. 56, n. 4, p. 861, doi. 10.1177/107769907905600424

By:

Reid, Leonard N.;
Soley, Lawrence C.

Publication type:

Article

Factors Affecting Creativity in Generation of Advertising.

Published in:

Journalism Quarterly, 1978, v. 55, n. 4, p. 781, doi. 10.1177/107769907805500422

By:

Reid, Leonard N.

Publication type:

Article

Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes.

Published in:

Journal of Advertising, 2021, v. 50, n. 3, p. 330, doi. 10.1080/00913367.2021.1895920

By:

Kwon, Eun Sook;
Nyilasy, Greg;
King, Karen Whitehill;
Reid, Leonard N.

Publication type:

Article

Green Grass, High Cotton: Reflections on the Evolution of the Journal of Advertising.

Published in:

Journal of Advertising, 2014, v. 43, n. 4, p. 410, doi. 10.1080/00913367.2014.940097

By:

Reid, Leonard N.

Publication type:

Article

Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010.

Published in:

Journal of Advertising, 2014, v. 43, n. 3, p. 296, doi. 10.1080/00913367.2013.857620

By:

Kim, Kyongseok;
Hayes, Jameson L.;
Avant, J. Adam;
Reid, Leonard N.

Publication type:

Article

AGENCY PRACTITIONER THEORIES OF HOW ADVERTISING WORKS.

Published in:

Journal of Advertising, 2009, v. 38, n. 3, p. 81, doi. 10.2753/JOA0091-3367380306

By:

Nyilasy, Gergely;
Reid, Leonard N.

Publication type:

Article

MEASURING TRUST IN ADVERTISING.

Published in:

Journal of Advertising, 2009, v. 38, n. 2, p. 83, doi. 10.2753/JOA0091-3367380206

By:

Soh, Hyeonjin;
Reid, Leonard N.;
King, Karen Whitehill

Publication type:

Article

PERCEIVED EFFECTS OF DIRECT-TO-CONSUMER (DTC) PRESCRIPTION DRUG ADVERTISING ON SELF AND OTHERS.

Published in:

Journal of Advertising, 2006, v. 35, n. 3, p. 47, doi. 10.2753/JOA0091-3367350304

By:

DeLorme, Denise E.;
Huh, Jisu;
Reid, Leonard N.

Publication type:

Article

Moviegoers' Experiences and Interpretations of Brands in Films Revisited.

Published in:

Journal of Advertising, 1999, v. 28, n. 2, p. 71, doi. 10.1080/00913367.1999.10673584

By:

DeLorme, Denise E.;
Reid, Leonard N.

Publication type:

Article