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- Title
Divergence between strength indicators in packaging and cigarette engineering: a case study of Marlboro varieties in Australia and the USA.
- Authors
King, Bill; Borland, Ron; Abdul-Salaam, Shadeed; Polzin, Gregory; Ashley, David; Watson, Clifford; O'Connor, Richard J
- Abstract
To investigate how the tobacco industry is adapting to regulatory action in accordance with provisions of the Framework Convention on Tobacco Control that targets misleading packaging and labelling. To relate the packaging and labelling of new cigarette varieties to their construction and performance.
- Publication
Tobacco control, 2010, Vol 19, Issue 5, p398
- ISSN
1468-3318
- Publication type
Journal Article
- DOI
10.1136/tc.2009.033217