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Title
'Acceptable rebellion': marketing hipster aesthetics to sell Camel cigarettes in the US.
Authors
Hendlin, Yogi; Anderson, Stacey J; Glantz, Stanton A
Abstract
The aim of the present work was to understand why and how RJ Reynolds and other tobacco companies have marketed tobacco products to young adult social trendsetting consumers (termed 'hipsters') to recruit trendsetters and average consumers to smoke.