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- Title
Quantifying the effects of promoting smokeless tobacco as a harm reduction strategy in the USA.
- Authors
Mejia, Adrienne B; Ling, Pamela M; Glantz, Stanton A
- Abstract
Snus (a form of smokeless tobacco) is less dangerous than cigarettes. Some health professionals argue that snus should be promoted as a component of a harm reduction strategy, while others oppose this approach. Major US tobacco companies (RJ Reynolds and Philip Morris) are marketing snus products as cigarette brand line extensions. The population effects of smokeless tobacco promotion will depend on the combined effects of changes in individual risk with population changes in tobacco use patterns.
- Publication
Tobacco control, 2010, Vol 19, Issue 4, p297
- ISSN
1468-3318
- Publication type
Journal Article
- DOI
10.1136/tc.2009.031427