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- Title
Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising.
- Authors
Anderson, S J; Dewhirst, T; Ling, P M
- Abstract
In this article we present communication theory as a conceptual framework for conducting documents research on tobacco advertising strategies, and we discuss two methods for analysing advertisements: semiotics and content analysis. We provide concrete examples of how we have used tobacco industry documents archives and tobacco advertisement collections iteratively in our research to yield a synergistic analysis of these two complementary data sources. Tobacco promotion researchers should consider adopting these theoretical and methodological approaches.
- Publication
Tobacco control, 2006, Vol 15, Issue 3, p254
- ISSN
1468-3318
- Publication type
Journal Article
- DOI
10.1136/tc.2005.013854