We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe effectiveness of television advertising campaigns on generating calls to a national Quitline by Māori.AuthorsWilson, N; Grigg, M; Graham, L; Cameron, GAbstractTo examine the effectiveness of four mass media campaigns on calls to a national Quitline by Māori (the indigenous people of New Zealand).PublicationTobacco control, 2005, Vol 14, Issue 4, p284ISSN1468-3318Publication typeJournal ArticleDOI10.1136/tc.2004.010009