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- Title
How tobacco companies ensure prime placement of their advertising and products in stores: interviews with retailers about tobacco company incentive programmes.
- Authors
Feighery, E C; Ribisl, K M; Clark, P I; Haladjian, H H
- Abstract
About 81% of cigarette manufacturers' marketing expenditures in the USA is spent to promote cigarette sales in stores. Relatively little is known about how these expenditures help the manufacturers achieve their marketing goals in stores. A better understanding of how tobacco companies influence the retail environment would help researchers and tobacco control activists to monitor industry presence in stores.
- Publication
Tobacco control, 2003, Vol 12, Issue 2, p184
- ISSN
1468-3318
- Publication type
Journal Article
- DOI
10.1136/tc.12.2.184