We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe cigarette pack as image: new evidence from tobacco industry documents.AuthorsWakefield, M; Morley, C; Horan, J K; Cummings, K MAbstractTo gain an understanding of the role of pack design in tobacco marketing.PublicationTobacco control, 2002, Vol 11 Suppl 1, pI73ISSN0964-4563Publication typeJournal ArticleDOI10.1136/tc.11.suppl_1.i73