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- Title
Failed promises of the cigarette industry and its effect on consumer misperceptions about the health risks of smoking.
- Authors
Cummings, K M; Morley, C P; Hyland, A
- Abstract
In January 1954, US tobacco manufacturers jointly sponsored an advocacy advertisement entitled "A Frank Statement to Cigarette Smokers" which appeared in 448 newspapers in 258 cities reaching an estimated 43 245 000 Americans. The advertisement questioned research findings implicating smoking as a cause of cancer, promised consumers that their cigarettes were safe, and pledged to support impartial research to investigate allegations that smoking was harmful to human health.
- Publication
Tobacco control, 2002, Vol 11 Suppl 1, pI110
- ISSN
0964-4563
- Publication type
Journal Article
- DOI
10.1136/tc.11.suppl_1.i110