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- Title
Inclusion of indigenous and ethnic minority populations in intervention trials: challenges and strategies in a New Zealand supermarket study.
- Authors
Mhurchu, C Ni; Blakely, T; Funaki-Tahifote, M; McKerchar, C; Wilton, J; Chua, S; Jiang, Y
- Abstract
The Supermarket Healthy Options Project (SHOP) is a large, randomised, controlled trial designed to evaluate the effect of tailored nutrition education and price discounts on supermarket food purchases. A key objective was to recruit approximately equal numbers of Māori, Pacific and non-Māori, non-Pacific shoppers. This paper describes the recruitment strategies used and evaluates their impact on recruitment of Māori, Pacific and non-Māori, non-Pacific trial participants.
- Publication
Journal of epidemiology and community health, 2009, Vol 63, Issue 10, p850
- ISSN
1470-2738
- Publication type
Journal Article
- DOI
10.1136/jech.2008.081109